tag:blogger.com,1999:blog-1053441267667932652024-02-07T17:15:37.232-08:00BizBuildingBizBuilding, Inc. is a New York-based management consulting practice that provides mid-sized companies with the expertise to compete more effectively. This blog opens a discussion of important issues currently facing business professionals.Anonymoushttp://www.blogger.com/profile/09979794293403543418noreply@blogger.comBlogger46125tag:blogger.com,1999:blog-105344126766793265.post-31590681302846470962012-06-20T04:37:00.001-07:002012-06-20T04:37:37.465-07:00Don't Send Work Emails (or Texts) in the Middle of the Night<!--[if gte mso 9]><xml>
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<span style="color: #434343; font-family: "Helvetica Neue"; font-size: 13.0pt; mso-bidi-font-family: "Helvetica Neue";">Does this sound like a
familiar story — </span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBwt4uA-hfaOgPs1qC1B4Z9Q5qVgsYTqW7fClnl805nbWkhyphenhypheniooPKOBJerAr3MVLJUzEd_vlZYXi-lXinp1UIgZVqVD1VZ_6Qe5zclObQyZXOpgl8N2ocNxl-TVN5UMMYDJTWbGUf_LCE/s1600/u8_Women-working-night-shifts.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="120" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBwt4uA-hfaOgPs1qC1B4Z9Q5qVgsYTqW7fClnl805nbWkhyphenhypheniooPKOBJerAr3MVLJUzEd_vlZYXi-lXinp1UIgZVqVD1VZ_6Qe5zclObQyZXOpgl8N2ocNxl-TVN5UMMYDJTWbGUf_LCE/s200/u8_Women-working-night-shifts.jpg" width="200" /></a></div>
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<span class="Apple-style-span" style="color: #434343; font-family: 'Helvetica Neue'; font-size: 17px;">It's midnight when you suddenly remember a work email you
promised to send at the end of the day. You're tempted to send it right then
and there because you either have a deadline, or you don't want to forget to
send it again the next day. Before you make any rash decisions, stop and
consider the situation. It's OK to send it if your colleague lives in a
different time zone where it's daytime to your night. Otherwise, unless the
email is an emergency and you actually have people waiting to hear back from
you, I advise you to hold off on it till the next day. Here are reasons against
sending late-night work emails:</span></div>
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<!--[if !supportLists]--><span style="color: #434343; font-family: "Helvetica Neue"; font-size: 13.0pt; mso-bidi-font-family: "Helvetica Neue"; mso-fareast-font-family: "Helvetica Neue";"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b><span style="color: #434343; font-family: "Helvetica Neue"; font-size: 13.0pt; mso-bidi-font-family: "Helvetica Neue";">They most likely won't read it until the next day. </span></b><span style="color: #434343; font-family: "Helvetica Neue"; font-size: 13.0pt; mso-bidi-font-family: "Helvetica Neue";">If it's related to work, many people often tune out of their
work life once they are home. There are a lot of people who either resolve to
not check their work emails after work, or not to respond to any work emails
until they're back at the office. You're most likely not going to get a
response if no one is waiting on you, so hold off on emailing until you're back
to your cubicle.<o:p></o:p></span></div>
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want to add an additional stressor and remind her of the daily grind that
they're trying to escape from.<o:p></o:p></span></div>
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yourself and try not to send off an email at 1 a.m. It might make people wonder
what you're doing up in the middle of the night.<o:p></o:p></span></div>
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<br /></div>
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<span style="color: #434343; font-family: "Helvetica Neue"; font-size: 13.0pt; mso-bidi-font-family: "Helvetica Neue";">Read on for more reasons <b style="mso-bidi-font-weight: normal;">not</b> to send late-night emails.<o:p></o:p></span></div>
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while you're feeling really sleepy. Save yourself from some sloppiness and send
the email in the morning. You also don't want to make a mistake and send an
email meant for your friend to your boss.<o:p></o:p></span></div>
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need to learn to let go of work and to switch out of the 9 to 5 mode when
you're at home. Tackling work emails might make it harder to switch out of work
mode.<o:p></o:p></span></div>
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night, and if her incoming emails send sound alerts to her cell, the sounds
might wake her up from her peaceful slumber.<span style="mso-spacerun: yes;">
</span>This is my personal pet peeve having been awakened by a work email that
could have waited until the next day!</span><span style="font-family: "Helvetica Neue"; font-size: 13.0pt; mso-bidi-font-family: "Helvetica Neue";">!<span style="color: #434343;"><o:p></o:p></span></span></div>
<!--EndFragment-->Anonymoushttp://www.blogger.com/profile/09979794293403543418noreply@blogger.com0tag:blogger.com,1999:blog-105344126766793265.post-9540779243864199492012-05-15T10:45:00.001-07:002012-05-15T10:45:21.210-07:00Are You A Relationship Wrecker????<!--[if gte mso 9]><xml>
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<!--StartFragment-->
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-1ny4CeZUzCyfWeCOG3bKsnZBcUIGcHylq8hHXQRkzYLhUDjohXL2OXqMwQMDPkeq_gNUlv8Uz0MvjJvEb7WUHGp3ldZByzNuGc9i0pB3oVvtoCaXoiDcLoUJXov4IRjhzl1qoDKPkuI/s1600/Fundraising_model_tree.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-1ny4CeZUzCyfWeCOG3bKsnZBcUIGcHylq8hHXQRkzYLhUDjohXL2OXqMwQMDPkeq_gNUlv8Uz0MvjJvEb7WUHGp3ldZByzNuGc9i0pB3oVvtoCaXoiDcLoUJXov4IRjhzl1qoDKPkuI/s200/Fundraising_model_tree.jpg" width="185" /></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span class="Apple-style-span" style="font-family: 'Palatino Linotype'; font-size: 19px;">There is a
lot of talk these days about the importance of relationship building for
successful fundraising, marketing and communications — especially in the online
world.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">But what if
you're a terrible relationship builder? Are you actually better at alienating
prospects and supporters than you are at drawing them into your orbit? <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisfbCBj0xijNE5SibIaYU7V22U3Yig1JVVpTpltYPRIwv27QCvn82bE91qZkYp20SJEzEMsf6kLFXaIHAxdm2JK_lvTDm-YIwuzb5Gg9TtQV-n9O0CoN-Kadwubc2DmGp3zBNftAaXMz0/s1600/Holding-Dollar252x324px.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisfbCBj0xijNE5SibIaYU7V22U3Yig1JVVpTpltYPRIwv27QCvn82bE91qZkYp20SJEzEMsf6kLFXaIHAxdm2JK_lvTDm-YIwuzb5Gg9TtQV-n9O0CoN-Kadwubc2DmGp3zBNftAaXMz0/s200/Holding-Dollar252x324px.jpg" width="155" /></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Here are some
signs that you are ruining your relationships with donors and actually driving
them away… <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;"><u>You're slow
to respond</u></span></b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">The sheer
volume of messages we get on Twitter, Facebook and inboxes overwhelms us all.
But that doesn't mean we should ignore online correspondence. Like it or not,
responding quickly is part of the culture of online media and ultimately helps
build trust. If you are so overwhelmed by your on-line life create an
auto-responder to let people know that you will get back to them within 24
hours. Create a calendar to get your content publishing schedule
under control. Get more people in your organization blogging, tweeting and
updating your Facebook page to share the workload.<span style="mso-spacerun: yes;"> </span>But don’t let too long elapse before you
respond…donors really don’t like to be ignored.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;"><u>You take
more than you give </u></span></b><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Relationships
are a quid pro quo. While I'm not suggesting that you keep a scorecard after
each event, meeting or phone call with a new partner, be sure to give at least
as much as you take. For example, if a colleague offers to re-tweet an article
on your behalf, be sure to reciprocate with a link or comment on their blog the
next week.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">You Don't Know When To Stop<o:p></o:p></span></u></b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">When a donor
responds to your appeal by directly saying they can’t right now… don’t pursue
it.<span style="mso-spacerun: yes;"> </span>Continuing to send them personal
emails and phone calls just makes donors annoyed and will make them re-think
whether they should contribute in the future. Don’t be so attached to asking for
the contribution that you don’t listen to how the donor is responding.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><u><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">You Are A Non-Profit <span style="color: #1a1a1a;">Narcissist</span></span></u></b><u><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;"><o:p></o:p></span></u></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: black; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial; mso-themecolor: text1;">Narcissus</span><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial; mso-fareast-language: EN-US; mso-no-proof: yes;"> </span><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">(Greek mythological character) fell in love with
his own reflection in the water of a spring and wasted away. Far too many
nonprofits still communicate as if they are the center of the universe.
BORING!<span style="mso-spacerun: yes;"> </span>People don’t really care about
your new hire, the fact that you just moved offices or have a state-of-the-art
website. They are also not necessarily interested in hearing you constantly
complain about your problems. People who donate want to hear what your
organization has achieved, how it is helping to make the world a better place
and how you are going to specifically use the money they donate to continue
doing good work. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">You Guilt Trip<o:p></o:p></span></u></b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Donors want
to help, but they don’t want to feel that the future of your organization (or
fundraising campaign) rests on their shoulders.<span style="mso-spacerun: yes;">
</span>Once you start guilt-tripping donors into contributing you’ve wrecked
your relationship and can't go back to them in the future.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Remember
donors give because they choose to…not because they have to.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>If any
of these tactics sound familiar it is time to put together a new fundraising
strategy.<span style="mso-spacerun: yes;"> </span>Don’t be a relationship wrecker!<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
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<br /></div>
<!--EndFragment-->Anonymoushttp://www.blogger.com/profile/09979794293403543418noreply@blogger.com0tag:blogger.com,1999:blog-105344126766793265.post-60141805930461540292012-05-14T04:46:00.004-07:002012-05-14T04:46:52.539-07:00CLOSING THE DEAL<!--[if gte mso 9]><xml>
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<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYRMOXbayQCIc38lHb3EVnXF3ohgmC5V0HYKOdfXovuE2ipSw6mE0iSebyW4fZKQ0PfixJBdti7LDnF5FgnsscNtgfTMLdwwvlF2cYq5MMtQsd5H_WmEp3MF2v3uY1ofiJIXehGjYW0fc/s1600/handshake1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="160" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYRMOXbayQCIc38lHb3EVnXF3ohgmC5V0HYKOdfXovuE2ipSw6mE0iSebyW4fZKQ0PfixJBdti7LDnF5FgnsscNtgfTMLdwwvlF2cYq5MMtQsd5H_WmEp3MF2v3uY1ofiJIXehGjYW0fc/s200/handshake1.jpg" width="200" /></a></div>
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<span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">The process of getting new business has several
components including networking to meet new people, getting referrals of people
who might need your services, letting these people know how you can help them
in solving their problems and last (and probably most difficult) closing the
deal.<o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7z8o9PwKC1buKxIvnrnaXkMRcaSEEN_NAQCg0YY4OZTCjVxqavTkgIFyhUWjGcK3tCo2QTXb0vWdQNhRCq7EyRZGlmJV48ktAUacpYF_Iq8PFw76PPU3ZoW2_H9GhABnKF11hyZHlC1s/s1600/closingadeal.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="171" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7z8o9PwKC1buKxIvnrnaXkMRcaSEEN_NAQCg0YY4OZTCjVxqavTkgIFyhUWjGcK3tCo2QTXb0vWdQNhRCq7EyRZGlmJV48ktAUacpYF_Iq8PFw76PPU3ZoW2_H9GhABnKF11hyZHlC1s/s200/closingadeal.jpg" width="200" /></a></div>
<div class="MsoNormal" style="margin-bottom: 20.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Closing the deal is the part of the sales process
that makes business owners most anxious because this is the stage that
sometimes takes the longest and has the biggest potential of falling apart.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 20.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Yet, there are ways to make yourself a better “deal
closer” even if you’re not the natural networking type and aren’t up on the
latest sales techniques – Here are some techniques that really work:<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 20.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><u><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Get beyond “yes”:</span></u></b><b><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;"> </span></b><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Time is your enemy. Once you’ve gotten your target
to agree in principle that you’re going to make this deal, move them as quickly
as possible toward getting it into writing. That’s because into the narrow
opening between “yes” and signing on the dotted line can creep things like
second thoughts, competition coming up with a counter proposal or unforeseen
events. So if you get a verbal expression of interest then move as quickly as
possible to a written agreement that hopefully closes out the sales cycle.<span style="mso-spacerun: yes;"> </span>When meeting with a client always bring at
the very least a preliminary contract or letter of intent and get it
signed.<span style="mso-spacerun: yes;"> </span>Getting the deal agreed to and
signed on the bottom line quickly is the goal.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 20.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><u><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Create a sense of urgency</span></u></b><b><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">: </span></b><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Sometimes the person on the other end of the deal will
be happy to close it – when they can get around to it. Timing may be much more
important to you then to them. So if necessary, you want to create a sense of
urgency to get their commitment, and that may require some final concessions to
refocus their attention. This may involve offering a 2% greater discount if the
sign on now, net-30 terms instead of net-10 requirements, or offering a
two-year service agreement instead of one-year coverage. Give them a reason for
signing today rather than next week.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 20.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><u><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Use the threat of competition</span></u></b><b><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">: </span></b><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Unfortunately, in order to get the other side to
close, sometimes an entrepreneur will have to get them to understand that if
they don’t do the deal with you, you’ll do the deal with someone else. <span style="mso-spacerun: yes;"> </span>Sometimes this involves bluffing, sometimes
enhancing the appeal of what you’re offering. <span style="mso-spacerun: yes;"> </span>The important thing to remember is to let the
prospective client know that you have other clients and as much as you want
their business you can’t wait around forever until they make their decision.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 20.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><u><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Generate “late-breaking news”:</span></u></b><b><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;"> </span></b><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Throughout the relationship-building and
negotiating process and beyond, be funneling helpful new information to the prospective
client. This might be a press release about a new product, a copy of a story
about your business that you’ve managed to land in the local newspaper, the
result of a new independent test of your service, or that one last testimonial
from an existing customer that you’re keeping in your back pocket.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 20.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><u><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Be prepared to not close</span></u></b><b><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">: </span></b><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">The reality is that most deals <i>don’t </i>close,
if you measure by the number of potential relationships and transactions that
your company pursues. Something happens. There isn’t a fit. The timing isn’t
right. You must disdain losing any deal and fight hard to land every last one.
But you also need to be sober about the percentages – so you can raise them.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 20.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Of course, every deal worth its salt must not be
lopsided – it should stem either from mutual compromise or a true “win-win”
scenario. And empathy goes a long way.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 20.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">When negotiating remember <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="margin-bottom: 20.0pt; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 14.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><b><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">The deal is actually closed
before the deal happens.</span></b><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;"> Courting and building
relationships over time are the only guarantees of succeeding in closing a
deal. And that can take years<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: 20.0pt; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 14.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Be the <b>best listener</b> you can. Hear the other
person’s pain and think about what you can you do to solve it? Focus on the
positive<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: 20.0pt; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 14.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><b><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Tricks are never good:</span></b><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;"> If you need them, you’re not in position to close the deal anyway.
Create true value. That’s what will help you sell faster at the price you want.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 14.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b style="mso-bidi-font-weight: normal;"><span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Don’t talk too
much</span></b><span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;"> - don’t be afraid of silence.
Produce an order form, don’t rush anything, remain confident and make eye
contact. When the customer signs, and the sale is made, keep friendly and
resist any urge to sell them anything else. Leave on a friendly note so you can
keep a long-term relationship.</span><span style="font-family: "Palatino Linotype"; font-size: 14.0pt;"><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
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<span style="font-family: "Palatino Linotype"; font-size: 14.0pt;">We
would like to hear from you about your “closing techniques”…<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<!--EndFragment-->Anonymoushttp://www.blogger.com/profile/09979794293403543418noreply@blogger.com0tag:blogger.com,1999:blog-105344126766793265.post-13073131141514232962012-05-10T12:09:00.000-07:002012-05-10T12:09:12.932-07:00ASK FOR REFERRALS<br />
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</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgycDLMDQg_obr4NnhqacmGqYCCuzezcUywJ8GZQ0h2oXCxzCrSSN1a7tSuFzl6syR_obxgdysul2IHA_uEAH2veJthaP3UQuQd75jixTYK2O_T637OlYPTGcdTcyOgtxv4m5_n93v8zlQ/s1600/referrals1.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgycDLMDQg_obr4NnhqacmGqYCCuzezcUywJ8GZQ0h2oXCxzCrSSN1a7tSuFzl6syR_obxgdysul2IHA_uEAH2veJthaP3UQuQd75jixTYK2O_T637OlYPTGcdTcyOgtxv4m5_n93v8zlQ/s200/referrals1.jpeg" width="200" /></a></div>
<div class="MsoNormal">
<span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Most business experts consider
referrals as the major source for new clients in most business sectors.<span style="mso-spacerun: yes;"> </span>Prospects that are referred to you are
usually good quality prospects and are easy to convert to new client.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">It is imperative for businesses to
have an active and specific strategy to consistently generate referrals.<span style="mso-spacerun: yes;"> </span>One of the best ways to get referrals is to
ask for them from existing clients, colleagues and personal contacts.<span style="mso-spacerun: yes;"> </span>When you ask for referrals it is important to
remember:<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;"><br /></span></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 14.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Review your client list and choose those clients who are
very happy with the services you are providing. </span><span style="font-family: "Palatino Linotype"; font-size: 14.0pt;"><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 14.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Remind clients of why they sought out your services and
ask them if they know of anyone with similar needs.</span><span style="font-family: "Palatino Linotype"; font-size: 14.0pt;"><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 14.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Keep in contact with former clients so and make sure that
they remember the excellent services you provided and how happy they were with
the results.<span style="mso-spacerun: yes;"> </span>Don’t lose touch!!</span><span style="font-family: "Palatino Linotype"; font-size: 14.0pt;"><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 14.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Ask for referrals in a positive and proactive manner. </span><span style="font-family: "Palatino Linotype"; font-size: 14.0pt;"><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 14.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Make sure clients, colleagues and personal contacts know
about anything new that is happening with your businesses.<span style="mso-spacerun: yes;"> </span>If you have new products, hired an expert in
a specific area or even if you have done continuing education.</span><span style="font-family: "Palatino Linotype"; font-size: 14.0pt;"><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 14.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Select a frequency for asking for referrals and develop a
system to remind you. <span style="mso-spacerun: yes;"> </span>Experience
indicates that asking for referrals 2 or 3 times a year is not offensive and could
be very productive for you.
</span><span style="font-family: "Palatino Linotype"; font-size: 14.0pt;"><o:p></o:p></span></div>
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<span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 14.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">When you have a special event or party for your business
invite clients and colleagues to bring people they know who might be interested
in your services.</span><span style="font-family: "Palatino Linotype"; font-size: 14.0pt;"><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;"><br /></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 14.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Always show appreciation to and thank the people who
provide referrals.</span><span style="font-family: "Palatino Linotype"; font-size: 14.0pt;"><o:p></o:p></span></div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMX7SG-gCxlNJeMAxqJbbw2X96uekq-d9q6KFRowrLsE9F8WLJlO81GM-kYxNsKFNOlYIQIahOf4HEOMZuXO-VyTbyPxsv55OGrr6GEtKV8FofdxarOEwAb5jRpnGP6XEylv_9MWbXhkc/s1600/Referrals.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="111" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMX7SG-gCxlNJeMAxqJbbw2X96uekq-d9q6KFRowrLsE9F8WLJlO81GM-kYxNsKFNOlYIQIahOf4HEOMZuXO-VyTbyPxsv55OGrr6GEtKV8FofdxarOEwAb5jRpnGP6XEylv_9MWbXhkc/s200/Referrals.jpg" width="200" /></a></div>
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<span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Verdana;">When cultivating referral sources, realize that
most people who send referrals your way do so for a variety of reasons, but
above all, they recommend you for the following two reasons:<span style="mso-spacerun: yes;"> </span><b style="mso-bidi-font-weight: normal;">FRIENDSHIPS</b>
and <b style="mso-bidi-font-weight: normal;">TRUST</b>. <o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZhyphenhyphenxDiugHSiEDOO1ktHbAxglfqT6gq6076kjYCQLYFhGct_YtKzPF0SmmQ-dHFf60KchlRdMYtwciCHYb7n9zgeEycew17RFPp05J34GzcuaoNtHop8XWg7ZOiXOaDCijZ1t1szpoxd0/s1600/a_realtyexecutive_referral.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="132" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZhyphenhyphenxDiugHSiEDOO1ktHbAxglfqT6gq6076kjYCQLYFhGct_YtKzPF0SmmQ-dHFf60KchlRdMYtwciCHYb7n9zgeEycew17RFPp05J34GzcuaoNtHop8XWg7ZOiXOaDCijZ1t1szpoxd0/s200/a_realtyexecutive_referral.jpg" width="200" /></a></div>
<div class="MsoNormal" style="margin-bottom: 13.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Verdana;">People like to help people they like and believe
in. Take time to get to know those in the platinum and gold levels of your database
and to let them get to know you. Share the vision you hold for your business.
Let them catch your enthusiasm and buy into your dream. The result will be a
vested interest in your success and the desire to help you achieve your goals.<o:p></o:p></span></div>
<!--EndFragment--><br />Anonymoushttp://www.blogger.com/profile/09979794293403543418noreply@blogger.com0tag:blogger.com,1999:blog-105344126766793265.post-38985421214226931742012-05-09T04:51:00.000-07:002012-05-09T04:51:14.976-07:00How To Use Social Media To Professionally Network<!--[if gte mso 9]><xml>
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<span class="Apple-style-span" style="font-family: 'Palatino Linotype';">With the explosion of social media sites such as Facebook, LinkedIN, MySPACE
and Twitter in the past decade the way we communicate with each other has changed dramatically. Although these
sites first became popular for personal use, it didn’t take long for them to
find their way into the professional world.</span></div>
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<span class="Apple-style-span" style="font-family: 'Palatino Linotype';"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmKLD3rreNXQ5rPU4QNqCuEWb1NVzrfzH9l6zNIFAFZlxweKq4SscaGG7WqaW-9zbhwe1dLQHxXEPI_hEsjrBZXQyG_3fcRS5Gf0T_G8js7Aevp_V8hvE5S9mYVlwjGA1O7MepF6r_nx8/s1600/social-media-social-networking-connections.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="174" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmKLD3rreNXQ5rPU4QNqCuEWb1NVzrfzH9l6zNIFAFZlxweKq4SscaGG7WqaW-9zbhwe1dLQHxXEPI_hEsjrBZXQyG_3fcRS5Gf0T_G8js7Aevp_V8hvE5S9mYVlwjGA1O7MepF6r_nx8/s200/social-media-social-networking-connections.jpg" width="200" /></a></div>
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<span class="Apple-style-span" style="font-family: 'Palatino Linotype';">Networking has long been one of the most effective tools in business.
Social media has eliminated the limits of geography and even the need to “know
the right people” by connecting users through shared interests and professional
fields. Thanks to social media, it is now much easier to connect with potential
employers and customers, as well as peers in your industry, whom you have never
met before. Websites like LinkedIN are even specifically designed for
professionals, with tools that allow users to post resumes and peer
recommendations, or search for a person by company.</span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgb0-P9RCyCpteauPp7Ao6f4nn1A1J7PEeXSnFpCmNr9_tC5jezWjDvg8i5pKNy4IxYJuBJ1DhbE4gGeU8FtYnGdCUywlwCvysIvzQz6Juxsh8A1t3BcB2Asn5Q2PDpFbE1sKlhzl6_rtA/s1600/stock-photo-16100377-social-network.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="149" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgb0-P9RCyCpteauPp7Ao6f4nn1A1J7PEeXSnFpCmNr9_tC5jezWjDvg8i5pKNy4IxYJuBJ1DhbE4gGeU8FtYnGdCUywlwCvysIvzQz6Juxsh8A1t3BcB2Asn5Q2PDpFbE1sKlhzl6_rtA/s200/stock-photo-16100377-social-network.jpg" width="200" /></a></div>
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<span style="color: black; font-family: 'Palatino Linotype';">However, the world of social media can be complicated and confusing, with
so many sites to choose from. Here are a few tips that will help you start
using social media to network professionally.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><u><span style="color: black; font-family: 'Palatino Linotype';">Make It Personal<o:p></o:p></span></u></b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 20.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: black; font-family: 'Palatino Linotype';">Any time you send a Facebook message or a LinkedIn connection request,
you should try to personalize it for the person you’re sending it to. If you
were introduced through a mutual friend, you may want to mention that friend’s
name to reinforce your connection. Even if you’re sending a message to someone
you already know well, you should be specific about how valuable that person is
to you by showing sincere interest in his or her life. If you’re trying to
connect with someone you’ve never met before, such as a potential employer,
prove that you’ve done your research by mentioning their professional
background and anything career-related that you have in common.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 24.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><u><span style="color: black; font-family: 'Palatino Linotype';">Find Out the
Person’s Preferred Communication Channel<o:p></o:p></span></u></b></div>
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<span style="color: black; font-family: 'Palatino Linotype';">If you want to
contact someone you have never communicated with before, do some research. Find
the person’s preferred communication channel. If they have a website, check out
their contact page and see if they encourage people to contact them in a
particular way, and follow their suggestion.<span style="mso-spacerun: yes;">
</span><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: black; font-family: 'Palatino Linotype';">It also helps to
discover what level of participation they have on various social networks
(Twitter, Facebook, YouTube) to see which places may be best to engage them.
When is the last time they posted on Twitter or Facebook? Do they respond to
the @replies they receive on Twitter or comments on a Facebook page? Get a
sense of their preferred means of communication, and make contact where they
are.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><u><span style="color: black; font-family: 'Palatino Linotype';">Keep It Short<o:p></o:p></span></u></b></div>
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<span style="color: black; font-family: 'Palatino Linotype';">This cannot be
emphasized enough, and it is probably the toughest challenge. In the age of
social media, we may be able to get the attention of more people, but we get it
for a much shorter amount of time. One of the biggest mistakes people make is sending
long e-mails or social media messages explaining all the reasons they want to
connect. The probability is that the recipient will never get passed the first
paragraph and you’ve lost your opportunity to engage them.<o:p></o:p></span></div>
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<span style="color: black; font-family: 'Palatino Linotype';">Brevity is built
right into Twitter, making it a great platform for making a first connection.
However, if you use other channels, keep it simple. If there are 700 words you
eventually want to get across, include only 50 in the first contact. Let the
person choose if he or she would like more. You can fill in the rest later. Say
It Upfront<o:p></o:p></span></div>
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<span style="color: black; font-family: 'Palatino Linotype';">This may seem like
common sense, but don’t wait for the last line of your message to say that you
want to meet for lunch, or ask your contact if he’d like to speak at an event.
Put it right up front. <o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><u><span style="color: black; font-family: 'Palatino Linotype';">Connect Offline<o:p></o:p></span></u></b></div>
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<br /></div>
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<span style="color: black; font-family: 'Palatino Linotype';">Although social networking is great for establishing and managing
connections, face-to-face interaction is still the best way to strengthen a
relationship. Body language, tone of voice, and shared experiences can add
meaning to a conversation. Of course, social media can be useful for arranging
such meetings. If geography keeps you from meeting someone in person, Skype is
a great alternative.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><u><span style="color: black; font-family: 'Palatino Linotype';">Be Flexible<o:p></o:p></span></u></b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 20.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: black; font-family: 'Palatino Linotype';">Just as many people have a preferred mode of contact, many professionals
may have a certain social media platform that they prefer to use. Respect these
preferences by contacting them through their preferred networking source. It’s
also good to keep in mind that each platform has a different set of social
rules – for example, while LinkedIn is strictly business, Twitter is where
casual opinions and professional content can often mix. Keep this in mind as
you navigate the various social networking sites — it may not be a good idea to
add a professional acquaintance on Facebook if you don’t want them to see all
of your personal content.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><u><span style="color: black; font-family: 'Palatino Linotype';">Stay Professional<o:p></o:p></span></u></b></div>
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<br /></div>
<div class="MsoNormal" style="margin-bottom: 20.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: black; font-family: 'Palatino Linotype';">It’s a common mistake to forget that anything posted on the internet
could possibly be viewed by anyone around the world. Therefore, it is extremely
important to effectively manage privacy settings on social networking sites, so
that only those whom you trust view information.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><u><span style="color: black; font-family: 'Palatino Linotype';">Say “Thank You”<o:p></o:p></span></u></b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: black; font-family: 'Palatino Linotype';">Just as handwritten thank-you notes are deeply appreciated but rarely
written these days, few people think of sending a thank-you message on a social
networking site, yet it usually means a great deal to the recipient. Whenever
someone does something nice for you online, such as offering advice or
connecting you with one of their colleagues, you should express your gratitude.
If you do this, it’s more likely that they’ll help you again in the future</span><span style="color: black; font-family: 'Palatino Linotype';"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: black; font-family: 'Palatino Linotype';">To sum up social
media allows us to discover, connect, and engage with new people of interest.
While most people are open to new connections and receiving messages from
people they don’t know, there is a fine line between reaching out and
“spamming.” The challenge is to make a connection clearly and effectively
without wasting people’s time.<span class="Apple-style-span" style="font-size: medium;"><o:p></o:p></span></span></div>
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<br /></div>
<!--EndFragment-->Anonymoushttp://www.blogger.com/profile/09979794293403543418noreply@blogger.com1tag:blogger.com,1999:blog-105344126766793265.post-1920790448268592982012-05-08T05:17:00.001-07:002012-05-08T05:17:11.307-07:00STEP BY STEP GUIDE TO BUSINESS NETWORKING<!--[if gte mso 9]><xml>
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<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHPffhn6mhAQhevrvgvM2Fo0pJvxwAvphovWEluvT8yBpavrGJB887O0KVh0F2Pb9R2_xShOB1U7Zk3KwOAY52S3edu7zU0mWX5f49PkAoGqB_wivAyqz8mNYLzI85r3Bczj3W3rgUkBI/s1600/images-2.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="149" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHPffhn6mhAQhevrvgvM2Fo0pJvxwAvphovWEluvT8yBpavrGJB887O0KVh0F2Pb9R2_xShOB1U7Zk3KwOAY52S3edu7zU0mWX5f49PkAoGqB_wivAyqz8mNYLzI85r3Bczj3W3rgUkBI/s200/images-2.jpeg" width="200" /></a></div>
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<span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">In yesterday’s blogpost <a href="http://bizbuildingstrategy.blogspot.com/2012/05/networking-for-success.html">Networking For Success</a> I</span><span class="Apple-style-span" style="font-size: 21px;"> established the importance of networking in
developing business contacts. <span style="mso-spacerun: yes;"> </span>So now you have to get out there and start networking, but where do you
begin.</span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlrrKs-AkEctl8GNP2Qbn46jum-9Vw-Eoc9Tz04JWBOg6jTb9wMxgbEh313qhRzz8hB7vMrsUuUyzBKHIWJ1qeLQrd90jaBe_r6_6gPPJzj7Ae4yrplJAXLXTokn6fCY-Dn9EbciGTKy8/s1600/images-1.jpeg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlrrKs-AkEctl8GNP2Qbn46jum-9Vw-Eoc9Tz04JWBOg6jTb9wMxgbEh313qhRzz8hB7vMrsUuUyzBKHIWJ1qeLQrd90jaBe_r6_6gPPJzj7Ae4yrplJAXLXTokn6fCY-Dn9EbciGTKy8/s200/images-1.jpeg" width="200" /></a></div>
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<span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">For many business professionals the term networking
brings to mind images of running from one event to another, frantically passing
out business cards, hoping to make that "magic" contact? If it does
for you, read on because the next few paragraphs will outline how the
networking Kings and Queens of the business world leverage each connection into
more and more business.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 16.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">True business networking is <i style="mso-bidi-font-style: normal;">a purposeful approach to meeting and collaborating with others.</i><span style="mso-spacerun: yes;"> </span>Look at that definition a little more
closely. What do you think the two most important words are: The first one is <b style="mso-bidi-font-weight: normal;">purposeful</b>. Master networkers have a
plan and a purpose. They know that building a powerful network doesn’t just
happen so just as important as a business, marketing or strategic plan every
business person should have a “Business Networking Plan”.<o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgR3XgtYHJKkKKBsWtoEbkIL4ZxnqWmZz3ywpWI6Mof43nAdvUCexylr8shb1dK6xfQ5N-rI_CBo8ILn8vzLvbFMByULsmnz3-Xo-KWD_C3_ABbwAytZN2YyX9HPso5tNTm_mlgU0LioEA/s1600/stock-photo-11765359-global-communication.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgR3XgtYHJKkKKBsWtoEbkIL4ZxnqWmZz3ywpWI6Mof43nAdvUCexylr8shb1dK6xfQ5N-rI_CBo8ILn8vzLvbFMByULsmnz3-Xo-KWD_C3_ABbwAytZN2YyX9HPso5tNTm_mlgU0LioEA/s200/stock-photo-11765359-global-communication.jpg" width="200" /></a></div>
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<span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">The second most important word is <b style="mso-bidi-font-weight: normal;">mutual</b>.<span style="mso-spacerun: yes;">
</span>Contrary to many beliefs about networking, master networker’s first rule
is "give first and take after a relationship is formed".<span style="mso-spacerun: yes;"> </span>True networking must benefit everyone
involved or else it is doomed to failure.<o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3pbK-_lHP-I51AKyufkAkz599eveRwAtXcMlHkE4rMTEyH6NHtgMp-bUCkKwbARTYebVwjV0Vgf7s9YyZcb5fG4X9lrgnEbL2Y95UiuMcE2tR5Xa-ydg4ZXhye1nhTUSTLsDEa5sAYUw/s1600/stock-photo-16100377-social-network.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="149" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3pbK-_lHP-I51AKyufkAkz599eveRwAtXcMlHkE4rMTEyH6NHtgMp-bUCkKwbARTYebVwjV0Vgf7s9YyZcb5fG4X9lrgnEbL2Y95UiuMcE2tR5Xa-ydg4ZXhye1nhTUSTLsDEa5sAYUw/s200/stock-photo-16100377-social-network.jpg" width="200" /></a></div>
<div class="MsoNormal" style="margin-bottom: 16.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">It is important not to confuse networking with
prospecting. Both are necessary in sales, but they are entirely different
activities. Prospecting is the deliberate search for clients. It may result in
short or long-term relationships. When building a network, you are striving for
long-term, mutual relationships from which all draw benefit.<span style="mso-spacerun: yes;"> </span>Those in your network may be clients, but
they will impact your ability to draw clients or other benefits.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 16.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Here is a simple guide to start networking:<o:p></o:p></span></div>
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<b><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Step 1: Get Ready</span></b><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">.<o:p></o:p></span></div>
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<span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Actions:<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l6 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 16.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b><i><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Set Your
Goals. </span></i></b><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">To become a Master Networker, your networking
activities must be in sync with your goals. If your goals are not crystal
clear, don’t waste your time networking, so make sure they’re definite.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l6 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 16.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b><i><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Write all
the reasons you want to network</span></i></b><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">, keeping your business (and
personal) goals in mind. Do you need more clients or do you need help to start
or finish a major project? Do you need a mentor or do you want to help your
community? Write them all down, even if some of them embarrass you. Often the
reasons that embarrass you are the most compelling ones we need to address to
get us started. Add to your list every time you get another idea.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l6 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 16.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b><i><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Categorize
your reasons.</span></i></b><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;"> Start with two columns, with the following
headings: "Business," and "Socio-Educational." There is a
big difference that is sometimes lost on people.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
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<span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;"><span style="mso-spacerun: yes;"><br /></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.5in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l1 level1 lfo2; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 16.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Business
Networking is networking you will engage in to build your business. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.5in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l1 level1 lfo2; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 16.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Socio-Educational
is networking that helps you build a support network of like-minded people for
educational or social purposes.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.5in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l1 level1 lfo2; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.25in;">
<span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l4 level1 lfo3; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 16.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b><i><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Prioritize
your networking reasons in each category</span></i></b><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">. This will set you up for
your networking goals and action plans.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 16.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b><i><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Select
two or three of your top reasons for networking</span></i></b><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">. and
from them set your objectives. For instance, you may have written that you want
to expand your client base by networking. An objective you might derive for
this is to find two people who are good sources of referrals.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l4 level1 lfo3; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 16.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b><i><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">List all
the organizations you belong to and rate each </span></i></b><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">as to how
it fits your networking objectives. If there is no fit, either discontinue your
membership or become inactive for the time being. You don’t have time to participate
in those activities that do not feed your business objectives.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l4 level1 lfo3; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 16.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b><i><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Develop a
ten-second introduction</span></i></b><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;"> <span style="mso-spacerun: yes;"> </span>The
most asked question when people are introduced to each other is <i style="mso-bidi-font-style: normal;">"What do you do?"</i> so you must
have a great and immediate response to that question. You should only need ten
seconds to tell the essence of what you do and it should trigger the reply,
"Really? That’s interesting. Tell me more." So, make your 10-second
introduction interesting. Work on it. Practice it. It should sound natural and
spontaneous.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="margin-bottom: 16.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Step Two: Get Set<o:p></o:p></span></b></div>
<div class="MsoNormal" style="margin-bottom: 16.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Actions:<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l2 level1 lfo4; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 16.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b><i><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Organize
your existing network</span></i></b><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">. You will eventually be organizing your
network into two groups: the Cores and the Pods. But, first, do the groundwork.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l2 level1 lfo4; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.25in;">
<span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;"><span style="mso-spacerun: yes;"><br /></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.5in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l3 level1 lfo5; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 16.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">List
everyone you know or have ever known. Just write their names. This is your
Master List. Anytime you think of someone, add that person to your list.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.5in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l3 level1 lfo5; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 16.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Next,
look again at your top-networking goal. Pick four to six people from your
Master List that could most impact that goal. These people will form your
Critical Core.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.5in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l3 level1 lfo5; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.25in;">
<span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: 16.0pt; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l2 level1 lfo4; mso-pagination: none; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 16.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Pod</span></i></b><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">. <span style="mso-spacerun: yes;"> </span>A group of three or more people who are a
resource to you and to whom you can refer people. For instance, a Realtor may
have pods of appraisers, mortgage brokers and title agents. These people all
have a good relationship with the Realtor, who knows he can call on the
whenever he needs good service for one of his clients. But, think a little
further to some other pods this realtor may need. How about some good
remodelers, surveyors, or carpet cleaners? In order to be of full value to
clients who are listing or purchasing houses, this realtor would want to have a
full array of excellent service people to recommend. And, these service people,
in turn send clients to the realtor.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 16.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Think about the types of people you want in your
pods. List them across the top of a sheet of paper. Then from your list of
acquaintances, fill in the columns. If you see blanks, you know what types of
people you want to add to your network. By developing deep, active stables, you
will be able to provide your clients with even better service than you do now,
you will draw more clients to yourself, and you will be able to get the work
done that you can’t or don’t want to do yourself.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l2 level1 lfo4; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 16.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b><i><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Reprioritize.</span></i></b><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;"> Spend
eighty percent of your networking time on the top ten percent of your contacts.
You can really increase your sales by <span style="mso-spacerun: yes;"> </span>reprioritizing the order in which you call on
potential clients and the order in which you make networking calls.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 16.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> <b><i> </i></b></span></span></span><!--[endif]--><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;"><b><i>Prioritize</i></b>
the names remaining on your master list. in terms of how important they are to
the achievement of your goals. The top twenty or so will be your Support Core
and will be contacted regularly.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 16.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Step Three: Go! <o:p></o:p></span></b></div>
<div class="MsoNormal" style="margin-bottom: 16.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Actions:<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 16.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Use this Plan to put all your foundation work into
action:<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo7; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 16.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b><i><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Contact
Your Critical Core.</span></i></b><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;"> Ask the people in this group if they would
be interested in helping you achieve your goals. Ask them how you can help
them, too.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo7; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 16.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b><i><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Fill in
gaps.</span></i></b><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;"> If you find holes in your Critical Core, make it a priority to add the
right people.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo7; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 16.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b><i><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Contact
the others.</span></i></b><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;"> A networking contact is a note, postcard, e-mail
or call to another person without trying to sell something. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo7; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.25in;">
<span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.5in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l7 level1 lfo6; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 16.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Send a
word of encouragement or congratulations,<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.5in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l7 level1 lfo6; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 16.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">an
interesting article or short inspirational quote.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.5in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l7 level1 lfo6; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 16.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Call and
ask for advice about a simple matter. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.5in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l7 level1 lfo6; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 16.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">If you see
something about a person in the paper, clip it out and send it along with a
note of praise.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.5in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l7 level1 lfo6; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 16.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">NOTE:<span style="mso-spacerun: yes;"> </span>if someone you contact isn’t interested in
you, just let it go. Don’t hound them.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.5in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l7 level1 lfo6; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.25in;">
<span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l5 level1 lfo8; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 16.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b><i><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Develop a
lead tag.</span></i></b><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;"> A Lead Tag is simply a way of asking for what you
want. It’s called a Lead Tag because it’s often tagged on to the end of a
self-introduction. It should be memorable enough so the person you’re asking
remembers it. For instance, a caterer may say, "I want to meet a wedding
planner who specializes in weddings of at least 100 guests." A salesperson
might say, "I want to meet the purchasing manager for XYZ Company,"
or "I want to meet the program planner for the Widget Buyer’s convention,
so I can make a presentation. “The way to introduce your lead tag is to say,
"By the way, do you know…."At many meetings, people have the
opportunity to introduce themselves to the group and say something about their
business. This is an ideal time to slap a Lead Tag onto a very brief 10-Second
Introduction.<span style="mso-spacerun: yes;"> </span>Develop many lead tags, so
you will always have one appropriate to the situation.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none;">
<br /></div>
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<span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Managing your networking activities should not
interfere with the other things you need to do to manage your business.<span style="mso-spacerun: yes;"> </span>Set aside a specific time each day to do the
following:<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l5 level1 lfo8; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 16.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Make at
least three networking calls a day<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l5 level1 lfo8; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 16.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Give,
give, and give. Help people as much as you can. You will receive so much more
when people see that you are not just in it for yourself.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l5 level1 lfo8; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 16.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Always
sit with someone you don’t know at an event.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l5 level1 lfo8; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 16.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Call a
colleague and ask what kind of leads they’re looking for. If they don’t faint,
they’ll be pleasantly surprised. And, they’ll think of you the next time
they’re handing out leads.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l5 level1 lfo8; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 16.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">At the
beginning of each week, write your networking goals and action plan for that week.
It will make your networking much more valuable because you’ll know exactly why
you’re taking each step.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l5 level1 lfo8; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 16.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Call at
least one person on your list you may be nervous about calling. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l5 level1 lfo8; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 16.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Actively
seek new ways to give leads to others<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l5 level1 lfo8; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 16.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Join a
networking club or organization that is devoted to helping you build your
relationships (not your sales).<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l5 level1 lfo8; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 16.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Have fun.
Networking is the easiest, most enjoyable way you can build not only a client
base, but a support foundation that will see you through good and bad times.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none;">
<br /></div>
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<span style="font-family: Times; font-size: 16.0pt; mso-bidi-font-family: Times;">Great networkers build networks and colleagues that are around for life.
They are able with just a few actions to set in motion any goal they wish to
attain and, in return, they have the time to help others in their quests. <span style="mso-spacerun: yes;"> </span></span><o:p></o:p></div>
<!--EndFragment-->Anonymoushttp://www.blogger.com/profile/09979794293403543418noreply@blogger.com0tag:blogger.com,1999:blog-105344126766793265.post-3360480508971737902012-05-07T04:39:00.002-07:002012-05-07T04:39:43.606-07:00NETWORKING FOR SUCCESS<!--[if gte mso 9]><xml>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhc0yfyXdCwGuAbWDrQW6Az5KQMT2UXhEVNcnE-I5QLVQySZ0tPoiaxLyZMrd-pUeXS5Hq_qhqxUb5r5PTrWr-A3wqy80pYTHJxtWlPFP-FtAMkbCNbJsMpVFDhyphenhyphen8Bvg6EUVcnJyUTLX4s/s1600/images-1.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhc0yfyXdCwGuAbWDrQW6Az5KQMT2UXhEVNcnE-I5QLVQySZ0tPoiaxLyZMrd-pUeXS5Hq_qhqxUb5r5PTrWr-A3wqy80pYTHJxtWlPFP-FtAMkbCNbJsMpVFDhyphenhyphen8Bvg6EUVcnJyUTLX4s/s200/images-1.jpeg" width="200" /></a></div>
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<span style="color: black; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial; mso-themecolor: text1;">Effective business
networking is the linking together of individuals who, through trust and
relationship building, become walking and talking advertisements for each
other. </span><span style="color: black; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Verdana; mso-themecolor: text1;"><o:p></o:p></span></div>
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<span style="color: black; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Georgia; mso-bidi-font-weight: bold; mso-themecolor: text1;">Successful</span><span style="color: black; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Georgia; mso-themecolor: text1;"> small
businesses–regardless of what they do or sell–have one thing in common: their
owners know how to build and maintain relationships. The truth is that
entrepreneurs too often get caught up in details about their products or
services that they fail to notice how critical relationship building is…. not
just with customers, but also with vendors, employees and even competitors.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSW4fEtYi28-vfHO1SOwy0AD3TewJz0lRd6k9EAyO2rzYgHJGfWnZSYXYPhLEkZ1H1wCfsd6QwYS0i9N6Q1yY8lTlL3-MnmoWcS3yZQOvjgVSfxt72h2-gspWCNYUQIfcwm1G9kchAy74/s1600/images.jpeg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSW4fEtYi28-vfHO1SOwy0AD3TewJz0lRd6k9EAyO2rzYgHJGfWnZSYXYPhLEkZ1H1wCfsd6QwYS0i9N6Q1yY8lTlL3-MnmoWcS3yZQOvjgVSfxt72h2-gspWCNYUQIfcwm1G9kchAy74/s200/images.jpeg" width="200" /></a></div>
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<span style="color: black; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Georgia; mso-themecolor: text1;">Without strong
relationships, it is impossible to have success as a business owner. <span style="mso-spacerun: yes;"> </span>Businesses need to have long-term customers
and good vendor relationships that will carry it through challenging times and
tight deadlines.<span style="mso-spacerun: yes;"> </span>It is also essential to
have <span style="mso-spacerun: yes;"> </span>relationships with other business
owners so you can share struggles, resources and best practices that will
really give you an edge. The reality is that business relationships are just
like any other relationship. They require effort to maintain and they must be
mutually beneficial. <o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwv3K_hzt3ppzqBSAzJJYJkgQKFmNvSQkp9bNqkMusPSVICVsHbyJlhL27P4mDGnBfeOriImAyC7vaOqRs8S4_asafhI7gY4nRHP0PyUJwfoiYSEblFtft-YdRFbHcaIsbOg2doE-GO_Q/s1600/african-american-businesswoman_~k6803376.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="198" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwv3K_hzt3ppzqBSAzJJYJkgQKFmNvSQkp9bNqkMusPSVICVsHbyJlhL27P4mDGnBfeOriImAyC7vaOqRs8S4_asafhI7gY4nRHP0PyUJwfoiYSEblFtft-YdRFbHcaIsbOg2doE-GO_Q/s200/african-american-businesswoman_~k6803376.jpg" width="200" /></a></div>
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<span style="color: black; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Georgia; mso-themecolor: text1;">As in any
relationship, you must be willing to give, share and support, not just take or
receive.
Many entrepreneurs learn this the hard way when they neglect their business
contacts because they think they are just too busy to put the effort into the
relationship. Failure to put enough effort into nurturing relationships cause them
to disappear.
Business contacts feel taken advantage of when you only call
them when you need a favor.<span style="mso-spacerun: yes;"> </span>In order to
maintain relationships you need to reach out to people on a regular basis even
if it is just to say a quick hello and ask how they and their business is doing.<span style="mso-spacerun: yes;"> </span>
<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 15.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: black; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Georgia; mso-themecolor: text1;">If you keep your
pipeline full and develop relationships with <span style="mso-spacerun: yes;"> </span>business peers who are dedicated to helping <b style="mso-bidi-font-weight: normal;">each other</b> succeed you will be better
able to succeed in a competitive market.
<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 15.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: black; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Georgia; mso-themecolor: text1;">Here are some
suggestions -<o:p></o:p></span></div>
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<b><span style="color: black; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Georgia; mso-themecolor: text1;">Encourage Honest
Feedback</span></b><span style="color: black; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Georgia; mso-themecolor: text1;">:<span style="mso-spacerun: yes;"> </span>An open, honest relationship demands clear
communications of how each party is performing.<span style="mso-spacerun: yes;">
</span>Encourage constructive criticism and be brave enough to suggest ways
clients can help your firm perform better<o:p></o:p></span></div>
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<span style="color: black; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Georgia; mso-bidi-font-weight: bold; mso-themecolor: text1;"><span style="mso-spacerun: yes;"> </span><b>Listen More Than You Talk</b></span><span style="color: black; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Georgia; mso-themecolor: text1;">:<span style="mso-spacerun: yes;">
</span><span style="mso-spacerun: yes;"> </span>Take time to listen to your contacts
and really understand where they are coming from. <o:p></o:p></span></div>
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<b><span style="color: black; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Georgia; mso-themecolor: text1;">Make A Routine</span></b><span style="color: black; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Georgia; mso-bidi-font-weight: bold; mso-themecolor: text1;">:</span><span style="color: black; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Georgia; mso-themecolor: text1;">
Devise a system to ensure that not
too much time passes before you connect with your contacts.<span style="mso-spacerun: yes;"> </span>A professional database is one way of doing
this.<span style="mso-spacerun: yes;"> </span>Also with the proliferation of
social media tools these days such as Facebook, LinkedIn and Twitter, it's much
easier to keep in touch.
<span style="mso-bidi-font-weight: bold;"><o:p></o:p></span></span></div>
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<b><span style="color: black; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Georgia; mso-themecolor: text1;">Be Honest</span></b><span style="color: black; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Georgia; mso-themecolor: text1;">:<span style="mso-spacerun: yes;">
</span>As a small business owner, it's important that people see you as an expert
in your <span style="mso-spacerun: yes;"> </span>field. <span style="mso-spacerun: yes;"> </span>But, <span style="mso-spacerun: yes;"> </span>it
is important to be honest with people about what your expertise is.<span style="mso-spacerun: yes;"> </span>If you don’t know something or can’t help
them say so.<span style="mso-spacerun: yes;"> </span>People really respect you
when you are honest.<span style="mso-bidi-font-weight: bold;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><span style="color: black; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Georgia; mso-themecolor: text1;">Take Notes</span></b><span style="color: black; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Georgia; mso-bidi-font-weight: bold; mso-themecolor: text1;">:</span><span style="color: black; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Georgia; mso-themecolor: text1;"><span style="mso-spacerun: yes;"> </span>Keep detailed
notes on everyone you meet. When you get back to the office (or finish a phone
call) enter notes into your address book or contact system. Later, you will
want to be able to enter keywords like 'sailing' or 'wireless' or 'French' and
find all the people you know who match that keyword. Doing keyword mining on
your own contacts will pay dividends for years."<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><span style="color: black; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Georgia; mso-themecolor: text1;">Give More than You Receive</span></b><span style="color: black; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Georgia; mso-themecolor: text1;">:<span style="mso-spacerun: yes;">
</span>Be sure to contact people when you are NOT in need of something. Take
time to learn about their business since it's as important to them as your
business to you. <span style="mso-spacerun: yes;"> </span>Clients really
appreciate it when they realize that you're looking out for them.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: black; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Georgia; mso-themecolor: text1;">Remember to make building relationships part of your
daily routine.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
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<br /></div>
<!--EndFragment-->Anonymoushttp://www.blogger.com/profile/09979794293403543418noreply@blogger.com0tag:blogger.com,1999:blog-105344126766793265.post-18508183292530650052012-04-26T12:01:00.003-07:002012-04-26T12:01:46.261-07:00Crowdfunding…or how to raise money from complete strangers??<!--[if gte mso 9]><xml>
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<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaR4Sj1DILnmzrtdfsWDycvocYe1KObwSsTHmcgT8lfQAGqykFngn44iPj8OlqkW4oEdYOJ3T7H8LnPvOyrQ73YSk1Nr0bi6Rf840waX0vYyrwOCR8itRtkDJUoER5gcG-YmX3KogKqos/s1600/crowdfunding.preview.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaR4Sj1DILnmzrtdfsWDycvocYe1KObwSsTHmcgT8lfQAGqykFngn44iPj8OlqkW4oEdYOJ3T7H8LnPvOyrQ73YSk1Nr0bi6Rf840waX0vYyrwOCR8itRtkDJUoER5gcG-YmX3KogKqos/s200/crowdfunding.preview.jpg" width="200" /></a></div>
<div class="MsoNormal" style="margin-bottom: 25.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span class="Apple-style-span" style="color: #2e2e2e; font-family: 'Palatino Linotype';">Do you need to </span><span class="Apple-style-span" style="color: #2e2e2e; font-family: 'Palatino Linotype';"><span style="mso-bidi-font-weight: bold;">raise funds to get your idea off the ground</span></span><span class="Apple-style-span" style="color: #2e2e2e; font-family: 'Palatino Linotype';">?
Or, do you have a brilliant idea that you think will make your business more
profitable, but your bank lacks your vision and refuses to give you a
loan?</span><span class="Apple-style-span" style="color: #2e2e2e; font-family: 'Palatino Linotype';"><span style="mso-spacerun: yes;"> </span></span><span class="Apple-style-span" style="color: #2e2e2e; font-family: 'Palatino Linotype';">Perhaps you reached out to friends
and family, but for whatever reason they said no. Is this the end of your
business idea.</span><span class="Apple-style-span" style="color: #2e2e2e; font-family: 'Palatino Linotype';"><span style="mso-spacerun: yes;"> </span></span><span class="Apple-style-span" style="color: #2e2e2e; font-family: 'Palatino Linotype';">No, it doesn’t have to
be.</span><span class="Apple-style-span" style="color: #2e2e2e; font-family: 'Palatino Linotype';"><span style="mso-spacerun: yes;"> </span></span><span class="Apple-style-span" style="color: #2e2e2e; font-family: 'Palatino Linotype';">Social media is changing more than
the way we market and communicate… It’s changing the way we raise capital by
doing CROWDFUNDING.</span></div>
<div class="MsoNormal" style="margin-bottom: 15.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #2e2e2e; font-family: 'Palatino Linotype';">Crowdfunding
pulls together a community—tightly knit or disparate—to fund a project</span><span style="color: #2e2e2e; font-family: 'Palatino Linotype';">, business or cause, usually via the Internet.<span style="mso-spacerun: yes;"> </span>It builds upon the idea of crowdsourcing or
the act of outsourcing tasks, traditionally performed by an employee or
contractor, to an undefined, large group of people or community (a “crowd”),
through an open call. Many crowdfunding websites are popping up that <span style="mso-bidi-font-weight: bold;">connect entrepreneurs with investors,
producers with patrons, and causes with contributors</span>.<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span class="Apple-style-span" style="color: #2e2e2e; font-family: 'Palatino Linotype';">Potential patrons can review the
many pitches listed on the site and decide if there are any they’d like to
support. On most crowdfunding sites, people are not </span><span class="Apple-style-span" style="color: #2e2e2e; font-family: 'Palatino Linotype';"><i>investing</i></span><span class="Apple-style-span" style="color: #2e2e2e; font-family: 'Palatino Linotype';"> in the
project or business; rather, </span><span class="Apple-style-span" style="color: #2e2e2e; font-family: 'Palatino Linotype';"><span style="mso-bidi-font-weight: bold;">they are <i>funding
</i>it. They are rewarded if the project comes to fruition</span></span><span class="Apple-style-span" style="color: #2e2e2e; font-family: 'Palatino Linotype';">, but don’t
end up owning any part of the business or project.</span></div>
<div class="MsoNormal" style="margin-bottom: 15.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #2e2e2e; font-family: 'Palatino Linotype';">This is in part due to U.S.
regulations currently under review by the SEC so this may change in the near
future. However, different sites have different rules, especially those based
outside the U.S., so if you start a campaign <span style="mso-bidi-font-weight: bold;">make sure you review the terms and conditions of the site carefully</span>!<o:p></o:p></span></div>
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<span style="color: #2e2e2e; font-family: 'Palatino Linotype';">Here’s how you start:<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="margin-bottom: 15.0pt; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l1 level1 lfo1; mso-pagination: none; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #2e2e2e; font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: #2e2e2e; font-family: 'Palatino Linotype';">Create<b> a </b><span style="mso-bidi-font-weight: bold;">pitch</span> that clearly describes your
project,<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: 15.0pt; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l1 level1 lfo1; mso-pagination: none; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #2e2e2e; font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: #2e2e2e; font-family: 'Palatino Linotype';">Specify the rewards patrons will
receive if the fundraising is successful,<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-bottom: 15.0pt; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l1 level1 lfo1; mso-pagination: none; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #2e2e2e; font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: #2e2e2e; font-family: 'Palatino Linotype';">Create a funding goal and a
timeline.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 15.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #2e2e2e; font-family: 'Palatino Linotype';">Each site has specific
rules.<span style="mso-spacerun: yes;"> </span>For example, there are sites
(like Kickstarter) where you only get the money if you reach the goal within
the timeframe you set out.<span style="mso-spacerun: yes;"> </span>Other sites l(like
IndieGogo) gives you the choice of taking the money as it comes in to use for
your project or to take the money only if you reach your goal.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 15.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #2e2e2e; font-family: 'Palatino Linotype';">Also depending on the site you
use, your campaign is connected to a PayPal account where the patron can make
the donation.<span style="mso-spacerun: yes;"> </span>If you are only taking pledges
they are made with a credit card and the card won’t be charged until the
project is successfully funded.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 15.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #2e2e2e; font-family: 'Palatino Linotype';">How do you get your projects
noticed… and funded? A quick perusal of the crowdfunding website will show you
that there is a lot of completion to attract people to specific campaigns.<span style="mso-spacerun: yes;"> </span>You really have to make your campaign stand
out from all the others.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 15.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #2e2e2e; font-family: 'Palatino Linotype';">Here are some tips on how to put
together a successful crowdfunding campaign.<o:p></o:p></span></div>
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<b><span style="color: #393939; font-family: 'Palatino Linotype';">CHOOSE THE RIGHT CROWDFUNDING
SITE:<span style="mso-spacerun: yes;"> </span></span></b><span style="color: #2e2e2e; font-family: 'Palatino Linotype';">Although there’s plenty of overlap in many of the crowdfunding
sites out there, each caters to a specific audience. </span><b><span style="color: #393939; font-family: 'Palatino Linotype';"><o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpFirst" style="margin-bottom: 15.0pt; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo2; mso-pagination: none; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #393939; font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: #2e2e2e; font-family: 'Palatino Linotype';">Kickstarter and IndieGogo attracts creative people who
want to fund a project like a movie, a theater production or art
exhibition.<span style="mso-spacerun: yes;"> </span></span><b><span style="color: #393939; font-family: 'Palatino Linotype';"><o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: 15.0pt; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo2; mso-pagination: none; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #2e2e2e; font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: #2e2e2e; font-family: 'Palatino Linotype';">ProFounder is great if you are an
entrepreneur and starting a more traditional business <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: 15.0pt; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo2; mso-pagination: none; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #2e2e2e; font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: #2e2e2e; font-family: 'Palatino Linotype';">Buzzbnk and 33needs are good if
your idea has a social bent<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: 15.0pt; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo2; mso-pagination: none; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #2e2e2e; font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: #2e2e2e; font-family: 'Palatino Linotype';">CauseVox and FirstGiving are
specific for non-profits<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-bottom: 15.0pt; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo2; mso-pagination: none; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #2e2e2e; font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: #2e2e2e; font-family: 'Palatino Linotype';">AppBackr focuses exclusively on
the mobile app industry<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><span style="color: #393939; font-family: 'Palatino Linotype';">KNOW YOUR TARGET AUDIENCE</span></b><span style="color: #393939; font-family: 'Palatino Linotype';">:<span style="mso-spacerun: yes;"> </span></span><span style="color: #343434; font-family: 'Palatino Linotype';">The
key to raising money for your crowdfunding campaign is to <span style="mso-bidi-font-weight: bold;">engage your target audience</span> to the
point that they <span style="mso-bidi-font-style: italic; mso-bidi-font-weight: bold;">want</span> to give to the campaign and help you make your dream a
reality. This does not mean<span style="mso-spacerun: yes;"> </span>to beat
random people over the head constantly saying ‘give me, give me, give me’! That
strategy doesn’t work unless you have a target audience plan.<span style="mso-spacerun: yes;"> </span>You must have<span style="mso-spacerun: yes;">
</span>an extensive email list of at least 1000 people, a large facebook fan
base, and a long list of followers on Twitter. Your staff must also have great
lists of contacts and people following them.</span><span style="color: #393939; font-family: 'Palatino Linotype';"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 15.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #2e2e2e; font-family: 'Palatino Linotype';">Many of the successful projects
on crowdfunding sites <span style="mso-bidi-font-weight: bold;">target a
specific, narrow audience</span>. The target audience might be focused in a
geographic area, religious in nature or share a common background. <o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><span style="color: #393939; font-family: 'Palatino Linotype';">PLAN AHEAD:<span style="mso-spacerun: yes;"> </span></span></b><span style="color: #393939; font-family: 'Palatino Linotype';">A crowdfunding campaign can go by very quickly.<span style="mso-spacerun: yes;"> </span>Data from most sites show that </span><span style="color: #2e2e2e; font-family: 'Palatino Linotype';">the vast bulk of backers give at the very beginning
and very end of a campaign.<span style="mso-spacerun: yes;"> </span>This <span style="mso-spacerun: yes;"> </span>makes sense…it is <span style="mso-spacerun: yes;"> </span>exciting when it’s new and the excitement
grows when it’s down to the wire.<span style="mso-spacerun: yes;"> </span>If you
have updates prepared for the campaign prior to its start all you have to do is
consistently post them throughout the campaign.<span style="mso-spacerun: yes;">
</span>Also have email responses and thank you(s) ready so that when someone
contributes or pledges you can immediately send it off.<span style="mso-spacerun: yes;"> </span>An immediate thank you goes a long way and
probably will motivate the patron to tell others about your campaign.</span><span style="color: #393939; font-family: 'Palatino Linotype';"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 15.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #2e2e2e; font-family: 'Palatino Linotype';">In the future, I’ll be sure that
I have emails written specifically for the beginning, middle and end of a
project so that I can<b> </b><span style="mso-bidi-font-weight: bold;">keep it
active.</span> When a project does take off it can be kind of overwhelming to
respond to everyone quickly enough, so FAQ-type emails that are pre-written
help a lot too.</span></div>
<div class="MsoNormal" style="margin-bottom: 15.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><span style="color: #393939; font-family: 'Palatino Linotype';">CREATE A PASSIONATE PITCH:<span style="mso-spacerun: yes;"> </span></span></b><span style="color: #393939; font-family: 'Palatino Linotype';">As the saying goes, </span><span style="color: #2e2e2e; font-family: 'Palatino Linotype';">“you only get one chance to make a first impression.” It is even
tougher on popular crowdfunding sites where there are 30 other projects
simultaneously trying to <span style="mso-bidi-font-weight: bold;">make a first
impression on the same page</span>.</span><span style="color: #393939; font-family: 'Palatino Linotype';"><span style="mso-spacerun: yes;"> </span></span><span style="color: #2e2e2e; font-family: 'Palatino Linotype';">Create a compelling name,
description and an image</span><span style="color: #2e2e2e; font-family: 'Palatino Linotype';"> as part of your project to help
you stand out. A video is critical, too. <span style="mso-spacerun: yes;"> </span>People love to see things in action</span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><span style="color: #393939; font-family: 'Palatino Linotype';">HAVE A PLAN FOR SPENDING THE
MONEY:<span style="mso-spacerun: yes;"> </span></span></b><span style="color: #2e2e2e; font-family: 'Palatino Linotype';">No matter how great your idea is, most people want to
know that you’ve got a plan that will get you there. <span style="mso-spacerun: yes;"> </span>You need to have a <span style="mso-bidi-font-weight: bold;">detailed explanation</span> of how exactly you’ll be using their money
and keep all costs transparent. This will build trust in you and credibility in
your project.</span><b><span style="color: #393939; font-family: 'Palatino Linotype';"><o:p></o:p></span></b></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #2e2e2e; font-family: 'Palatino Linotype';"><br /></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><span style="color: #393939; font-family: 'Palatino Linotype';">LEVERAGE YOUR SOCIAL
NETWORKS:<span style="mso-spacerun: yes;"> </span></span></b><span style="color: #2e2e2e; font-family: 'Palatino Linotype';">It’s important to<b> </b><span style="mso-bidi-font-weight: bold;">realize that most of your audience may not be familiar with crowdfunding.</span>
Chances are you’ll need to use social media, email marketing and other
communication tools to <span style="mso-bidi-font-weight: bold;">drive your
community to your project at a crowdfunding site</span>.<span style="mso-spacerun: yes;"> </span>Having great lists and networking is
essential.</span><b><span style="color: #393939; font-family: 'Palatino Linotype';"><o:p></o:p></span></b></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #2e2e2e; font-family: 'Palatino Linotype';"><br /></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><span style="color: #393939; font-family: 'Palatino Linotype';">BREAK BIG PROJECTS INTO SMALLER
ONES:<span style="mso-spacerun: yes;"> </span></span></b><span style="color: #2e2e2e; font-family: 'Palatino Linotype';">None of your potential patrons are likely to drop $100,000 on
your next big thing. Your project has a better chance of reaching its funding
goal if you<b> </b><span style="mso-bidi-font-weight: bold;">break the project
into smaller, bite-size pieces.</span> You might break your video into filming,
editing and distribution. Rather than trying to raise enough to start a
business and make payroll for two years, start by raising enough to build a
prototype of that solar-powered toothbrush you’ve been dreaming about.</span><b><span style="color: #393939; font-family: 'Palatino Linotype';"><span style="mso-spacerun: yes;"> </span></span></b><span style="color: #2e2e2e; font-family: 'Palatino Linotype';">People like to feel like their contribution is going
to make a difference. Fifty dollars makes a bigger splash when you’re raising
$1,000 than when you’re raising $10,000.</span><b><span style="color: #393939; font-family: 'Palatino Linotype';"><span style="mso-spacerun: yes;"> </span></span></b><span style="color: #2e2e2e; font-family: 'Palatino Linotype';">Smaller
requests seem more attainable, and <span style="mso-bidi-font-weight: bold;">people
want to feel like they’re on a “winning team.”</span></span><span style="color: #393939; font-family: 'Palatino Linotype';"><o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #2e2e2e; font-family: 'Palatino Linotype';"><span style="mso-bidi-font-weight: bold;"><br /></span></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><span style="color: #393939; font-family: 'Palatino Linotype';">CREATE COMPELLING REWARDS:<span style="mso-spacerun: yes;"> </span></span></b><span style="color: #393939; font-family: 'Palatino Linotype';">Put thought into rewards because people like to
receive something.<span style="mso-spacerun: yes;"> </span>Be creative.<span style="mso-spacerun: yes;"> </span>If you are writing a book offer to list them
in the acknowledgements if they donate a large amount.<span style="mso-spacerun: yes;"> </span>Smaller donations could have more standard
rewards.<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #393939; font-family: 'Palatino Linotype';"><br /></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><span style="color: #393939; font-family: 'Palatino Linotype';">TREAT YOUR CROWDFUNDING LIKE A
CAMPAIGN:<span style="mso-spacerun: yes;"> </span></span></b><span style="color: #2e2e2e; font-family: 'Palatino Linotype';">Pitching the project is just the beginning, not the
end, of the work. You need to continually <b>drive people to your project page</b>.
Many crowdfunding sites use traffic and early success as indicators of which
projects to feature. IndieGoGo states that 50% of deciding who gets featured
comes down to “page views, number of funders, % of goal completed.”</span><b><span style="color: #393939; font-family: 'Palatino Linotype';"><o:p></o:p></span></b></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #2e2e2e; font-family: 'Palatino Linotype';"><br /></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><span style="color: #393939; font-family: 'Palatino Linotype';">TELL A STORY AND THAN ASK FOR THE
SALE:<span style="mso-spacerun: yes;"> </span></span></b><span style="color: #393939; font-family: 'Palatino Linotype';">Be creative and have lots of
updates.<span style="mso-spacerun: yes;"> </span>Insert photos, blogs, videos, and
testimonials.<span style="mso-spacerun: yes;"> </span>Make sure people know who
you are not just about the project.<span style="mso-spacerun: yes;"> </span>Make
sure you are visible within the campaign.<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #393939; font-family: 'Palatino Linotype';"><br /></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><span style="color: #393939; font-family: 'Palatino Linotype';">GIVE CREDIT WHERE CREDIT IS
DUE:<span style="mso-spacerun: yes;"> </span></span></b><span style="color: #2e2e2e; font-family: 'Palatino Linotype';">People love to be acknowledged. Whether it’s on the liner notes,
film credits or etched into the wall in your retail space. <span style="mso-bidi-font-weight: bold;">Let people know how they’ll be credited</span>
and follow through. It gives you a great story to tell and builds your base for
your next crowdfunded adventure.</span><b><span style="color: #393939; font-family: 'Palatino Linotype';"><o:p></o:p></span></b></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #2e2e2e; font-family: 'Palatino Linotype';"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: 15.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #2e2e2e; font-family: 'Palatino Linotype';">Successful campaigns require
passion, a clear vision and a strategic plan that can be executed. You’ll get
the most activity at the beginning and end of your campaigns, but you need to
be working for your goals throughout.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #2e2e2e; font-family: 'Palatino Linotype';">Have
you financed a project through crowdfunding, or are you planning to do so in
the near future?</span><span style="color: #2e2e2e; font-family: 'Palatino Linotype';"> If so, please share the details </span><span style="font-family: "Palatino Linotype"; font-size: 14.0pt;"><o:p></o:p></span></div>
<!--EndFragment-->Anonymoushttp://www.blogger.com/profile/09979794293403543418noreply@blogger.com0tag:blogger.com,1999:blog-105344126766793265.post-10045171518942069652012-04-24T05:56:00.001-07:002012-04-24T05:56:56.644-07:00How Much Time Do You Spend Online Each Day?<!--[if gte mso 9]><xml>
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<!--StartFragment-->
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUcS4OLvpqgc4RSKlehX5tXbX6uC7ohcqre-BtvGQljw-y0gMX_KLeYeX42ep8LUfIV756s7FBwlzJMjxmcQz0KqEhhL1idOkAcnskXkKyyZ5tG26OrT1_EB5BYoTqj3Am5-LYc7mQBsg/s1600/seo-social-sem.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="67" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUcS4OLvpqgc4RSKlehX5tXbX6uC7ohcqre-BtvGQljw-y0gMX_KLeYeX42ep8LUfIV756s7FBwlzJMjxmcQz0KqEhhL1idOkAcnskXkKyyZ5tG26OrT1_EB5BYoTqj3Am5-LYc7mQBsg/s200/seo-social-sem.jpg" width="200" /></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">How
much time do you spend online each day?<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiE9HVrOOuaDl66f4jX3Ke9Ndx2gmedHeVm4fgzW4_tAY-8wA4p7NFw7_5XlE-8mX4eq4ArxvV0mdCcRm1j2ODfoy1M9a6BvNdKFuYdBEU-bzIhaYnXzqpJ7SA0dHSeqxY-8RmYdRkj78o/s1600/conversation.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="186" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiE9HVrOOuaDl66f4jX3Ke9Ndx2gmedHeVm4fgzW4_tAY-8wA4p7NFw7_5XlE-8mX4eq4ArxvV0mdCcRm1j2ODfoy1M9a6BvNdKFuYdBEU-bzIhaYnXzqpJ7SA0dHSeqxY-8RmYdRkj78o/s200/conversation.jpg" width="200" /></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">If
you do any marketing or professional promotions on line you know how time
consuming it is.
There is daily content to read about your industry and
competitors, blogs to read (and write), Facebook posts, tweets to scroll
through, and news sites to read. That is in addition to hundreds of emails that
hit your inbox daily. <span style="mso-spacerun: yes;"> </span>Sometimes it seems
impossible to keep up with all the social media and technology that is
essential if you want to be up to date with the latest business technology and
use it to market your business.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Many
business owners are hiring staff to maintain their online presence and to keep
their business relevant in the online world.<span style="mso-spacerun: yes;">
</span>Others set aside a block of time each day to spend in the virtual world business
world.<span style="mso-spacerun: yes;"> </span>One thing is certain, in order to
do business in the new economy you have to understand and be part of the ever-
changing online world.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Here
are some of the best sites to use to market your business and organize your on
line presence:<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #262626; font-family: Wingdings; font-size: 14.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><b style="mso-bidi-font-weight: normal;"><span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Google+ Business Pages</span></b><span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">:<span style="mso-spacerun: yes;"> </span>An excellent place to share new things that
your are doing and to promote your business.</span><span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Times;"> Put
the +1 button anywhere you'd like people to be able to recommend your business,
products or services to friends and contacts all across the web.</span><span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;"><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoListParagraphCxSpLast" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #262626; font-family: Wingdings; font-size: 14.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><b><span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Twitter:<span style="mso-spacerun: yes;"> </span></span></b><span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;"><span style="mso-spacerun: yes;"> </span>You might
already occasionally tweet about something happening during your business day,
but did you know that your Twitter stream (those you follow) is an excellent
way filter out the best blogs and articles.<span style="mso-spacerun: yes;">
</span>By following people who are tweeting relevant information you have a
constant stream of information including data and links to articles.</span><span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoListParagraph" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #262626; font-family: Wingdings; font-size: 14.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><b style="mso-bidi-font-weight: normal;"><span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Twitter lists and Tweet Deck:</span></b><span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;"> <span style="mso-spacerun: yes;"> </span>This is a </span><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Helvetica;">dashboard application for managing your<span style="color: black; mso-themecolor: text1;"> Twitter </span>and <span style="color: black; mso-themecolor: text1;"><a href="http://en.wikipedia.org/wiki/Facebook"><span style="color: black; mso-themecolor: text1; text-decoration: none; text-underline: none;">Facebook</span></a>
</span>accounts. Using </span><span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">columns to focus on the people that
are tweeting out relevant information in your field you can find the
information you need in a glance.<span style="mso-spacerun: yes;">
</span>Remember to keep your lists short (no more than 75) with only the most
informative and relevant sites.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoListParagraph" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 1.0in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #262626; font-family: Wingdings; font-size: 14.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><b><span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Scoop.it:</span></b><span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;"><span style="mso-spacerun: yes;"> </span>Will identify
great content that matches the interest of your audience.<span style="mso-spacerun: yes;"> </span>It will <span style="mso-spacerun: yes;"> </span>“scoop” articles from around the web that are
relevant to my specific topic. Scoop.it <span style="mso-spacerun: yes;"> </span>will send a daily email with a summary of some
of the new articles uploaded to the boards you follow. If you only have 30
minutes each day to read the latest news in your industry, start with Scoop.it;
it serves up the newest information in a very readable format.<o:p></o:p></span></div>
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</span></span></span><!--[endif]--><b><span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Delicious:<span style="mso-spacerun: yes;"> </span></span></b><span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;">This site will </span><span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">bookmark
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</span></span></span><!--[endif]--><b><span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Pinterest:<span style="mso-spacerun: yes;"> </span></span></b><span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;"><span style="mso-spacerun: yes;"> </span>One of </span><span style="color: #262626; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">the newest social media platforms, it has become extremely
popular very quickly. <span style="mso-spacerun: yes;"> </span>If the content you
want is visual, this is an ideal platform for you. You create topic specific
boards and then pin relevant information to the board.<span style="mso-spacerun: yes;"> </span>It seems everyone is using it.</span><span style="font-family: "Palatino Linotype"; font-size: 14.0pt;"><o:p></o:p></span></div>
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hottest sites with the most social content on the web. They feature breaking
buzz about the kinds of things you'd want to pass along to your customers and
friends.<span style="mso-spacerun: yes;"> </span>It is a great place to post
your blog or new information about your business.</span><span style="font-family: "Palatino Linotype"; font-size: 14.0pt;"><o:p></o:p></span></div>
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<!--EndFragment-->Anonymoushttp://www.blogger.com/profile/09979794293403543418noreply@blogger.com0tag:blogger.com,1999:blog-105344126766793265.post-14486572546261271502012-04-23T06:37:00.002-07:002012-04-23T06:37:33.770-07:00Is Your Business Ready for the Economic Recovery?<!--[if gte mso 9]><xml>
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<span class="Apple-style-span" style="color: #262626; font-weight: bold;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">With all the recent talk that the economy is well on its
way to recovering is your business prepared for the new economic world that is
evolving? Are your products and/or services still relevant? Will your consumers be the same? Will they be willing to pay the same price
for your product that they did during boom times? Can you produce your product in a simpler
(and cheaper way)? Do you need the same
staff? One thing you can be sure of is
that business after the recession will not look the same as it did before.</span></span></div>
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<span style="color: #262626;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">Most businesses spent<span style="mso-spacerun: yes;">
</span>the recession whining and complaining…few business owners prepared to
start off running when the economy improved. Now that hopefully there is light
at the end of the tunnel, it is the ideal time to tune up your operations.
Don’t waste this opportunity. If you want to be ready for the recovery, the
time is now to simplify, streamline and optimize your business in preparation
for the future.<o:p></o:p></span></span></div>
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<span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><b><span style="color: #161f6b;">Step 1: Review and Simplify</span></b><span style="color: #262626;">
<o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoListParagraphCxSpFirst" style="color: #161f6b; font-weight: bold; margin-bottom: 0.0001pt; margin-left: 1in; margin-right: 0in; margin-top: 0in; text-indent: -0.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span style="color: #262626;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: #262626;">Industry Review:<span style="mso-spacerun: yes;"> </span>Over the last few years your industry might
have changed.<span style="mso-spacerun: yes;"> </span>Get up to date on the new
innovations and make sure that your product (or service) is up to date and competitive.<o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="color: #161f6b; font-weight: bold; margin-bottom: 0.0001pt; margin-left: 1in; margin-right: 0in; margin-top: 0in; text-indent: -0.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span style="color: #262626;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: #262626;">Business Plan Update:<span style="mso-spacerun: yes;"> </span>Review and update you business plan so that
it reflect the new business environment and changes in your industry.<span style="mso-spacerun: yes;"> </span>It is important to update your financials so
that they reflect losses that you might have incurred during the recession,
updated costs and new pricing.<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="color: #161f6b; font-weight: bold; margin-bottom: 0.0001pt; margin-left: 1in; margin-right: 0in; margin-top: 0in;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="color: #161f6b; font-weight: bold; margin-bottom: 0.0001pt; margin-left: 1in; margin-right: 0in; margin-top: 0in; text-indent: -0.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span style="color: #262626;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: #262626;">Staff Review:<span style="mso-spacerun: yes;"> </span>So you kept your staff during the recession
and they stayed with you through thick and thin, but can you sustain your
business in the new economy with the same number (and kind of staff).<span style="mso-spacerun: yes;"> </span>Do you need a new skill set of people?<span style="mso-spacerun: yes;"> </span>Can you produce your product or service with
fewer staff?<span style="mso-spacerun: yes;"> </span>Who on your staff produces
and is part of the team?<span style="mso-spacerun: yes;"> </span>Who is
innovative and can adjust to new ideas and methods.<span style="mso-spacerun: yes;"> </span>It is best to make the hard decisions now and
get a head start to profitability than to wait until it is too late.<o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoListParagraphCxSpLast" style="color: #161f6b; font-weight: bold; margin-bottom: 0.0001pt; margin-left: 1in; margin-right: 0in; margin-top: 0in; text-indent: -0.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span style="color: #262626;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: #262626;">Reduce Clutter:<span style="mso-spacerun: yes;"> </span>Over the years, every business collects
clutter: unused materials and machines that muck up daily operations. Do a
thorough spring-cleaning. Go through every nook and cranny in your office or
workspace.<span style="mso-spacerun: yes;"> </span>Throw out anything that is
out of date or unused. Organize what’s left so anyone can find it when <span style="mso-spacerun: yes;"> </span>they need it. Label the location of all
materials and organize files making them easy to find.<o:p></o:p></span></span></div>
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<br /></div>
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<span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><b><span style="color: #161f6b;">Step 2: Streamline</span></b><span style="color: #262626;">
<o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoListParagraphCxSpFirst" style="color: #161f6b; font-weight: bold; margin-bottom: 0.0001pt; margin-left: 1in; margin-right: 0in; margin-top: 0in; text-indent: -0.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span style="color: #262626;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: black;">Eliminate Unnecessary Movement</span><span style="color: #262626;">:
In any business, walking is waste. Unnecessary movement of
people, machines or materials is wasteful and slow. Reorganize the flow of work
to eliminate unnecessary travel.<o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoListParagraphCxSpLast" style="color: #161f6b; font-weight: bold; margin-bottom: 0.0001pt; margin-left: 1in; margin-right: 0in; margin-top: 0in; text-indent: -0.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span style="color: #262626;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: black;">Eliminate Unnecessary Delays</span><span style="color: #262626;">: Remove the delays between steps in the workflow. In most
businesses, the product or service spends 57 minutes out of every hour </span><span style="color: black;">waiting</span><span style="color: #262626;"> for the
next employee to do something with it. When you look at the total time from
order to delivery, employees are only working on the product or service for
three minutes out of every hour (the 3-57 rule). When businesses eliminate the
delays between steps, they can reduce turnaround times by 50% or more, double
productivity </span><i><span style="color: #161f6b;">and</span></i><span style="color: #262626;"> increase profits by 20% or more.
Companies that eliminate unnecessary delays also grow three times faster than
their competitors.<o:p></o:p></span></span></div>
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<br /></div>
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<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="color: #161f6b; font-weight: bold; margin-bottom: 0.0001pt; margin-left: 1in; margin-right: 0in; margin-top: 0in; text-indent: -0.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span style="color: #262626;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: black;">Eliminate Unnecessary Delays</span><span style="color: #262626;">:<span style="mso-spacerun: yes;"> </span>The mistake most managers’
make is looking at their employees and thinking they are busy. <span style="mso-spacerun: yes;"> </span>And they might be but are they working towards
producing and delivering the product? Eliminating unnecessary delays makes the
company faster and more efficient, delighting customers. More importantly, they
will tell their friends. Nothing beats word-of-mouth to grow a business.<o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="color: #161f6b; font-weight: bold; margin-bottom: 0.0001pt; margin-left: 1in; margin-right: 0in; margin-top: 0in; text-indent: -0.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span style="color: #262626;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: black;">Eliminate Unnecessary Inventory</span><span style="color: black;">: </span><span style="color: #262626;">Excess inventory cuts into your profitability. Raw materials and
finished but unsold goods take up space, time and money. In most businesses,
some level of inventory is necessary, but companies often stockpile materials
they rarely need. Get a handle on how much inventory you need to function
efficiently and get rid of what you don’t need. <o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoListParagraphCxSpLast" style="color: #161f6b; font-weight: bold; margin-bottom: 0.0001pt; margin-left: 1in; margin-right: 0in; margin-top: 0in; text-indent: -0.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span style="color: #262626;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: black;">Shift to One-Piece Flow</span><span style="color: #262626;">:
Most of us grew up learning about mass production and the
economies of scale. While useful at the time, the long recession has taught us
about economies of speed. If a customer only wants one of your products, it
doesn’t matter if you can produce 10,000 quickly. They still only want one and
you end up with 9,999 in inventory (remember excess inventory is bad). Figure
out how to redesign and reconfigure machines and processes to produce one item
or one thousand quickly and easily. <span style="mso-spacerun: yes;"> </span>Simplify
your operations so that you can flow from producing small to large amounts
easily.<span style="mso-spacerun: yes;"> </span>This simplifies production
scheduling and reduces delivery time.<o:p></o:p></span></span></div>
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<br /></div>
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<br /></div>
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<span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><b><span style="color: #161f6b;">Step 3: Optimize</span></b><span style="color: #262626;">
<o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoListParagraphCxSpFirst" style="color: #161f6b; font-weight: bold; margin-bottom: 0.0001pt; margin-left: 1in; margin-right: 0in; margin-top: 0in; text-indent: -0.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span style="color: #262626;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: black;">Count and Categorize Mistakes and Errors</span><span style="color: #262626;">:
When businesses take the time to count and categorize
their errors, they quickly discover where most of the errors occur. The
employees who work in that area can often figure out a way to mistake proof the
process to eliminate most of the errors.<span style="mso-spacerun: yes;">
</span>It is helpful to frequently review methods and goals to see what is
working right (and wrong) and what goals you are achieving.<o:p></o:p></span></span></div>
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<div class="MsoListParagraphCxSpLast" style="color: #161f6b; font-weight: bold; margin-bottom: 0.0001pt; margin-left: 1in; margin-right: 0in; margin-top: 0in; text-indent: -0.25in;">
<!--[if !supportLists]--><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span style="color: #262626;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: black;">Mistake Proof the Process</span><span style="color: #262626;">:
Mistake proofing makes it impossible for an employee to make an
error. Examples of mistake proofing surround us. Modern cars won’t start unless
the transmission is in park, and the driver has a foot on the brake. Electrical
plugs have a fat and slender prong so that people can’t plug them in
incorrectly. A spell checker automatically checked my spelling as I wrote this
article.<o:p></o:p></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFyIKAnTdo7CZINwTsr04QXzNFcZ4NGZ_35_g5m6iNW-jF6irIEVL__QZhc7NYXytGMF8WkFM3kEtwIW1GAmNX3Kr0WOrToPE06v8Ahcn1tWaGSIqXM7We1pTfxwbxU_79WDkb-JOhwMs/s1600/UnplacedJune2009.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFyIKAnTdo7CZINwTsr04QXzNFcZ4NGZ_35_g5m6iNW-jF6irIEVL__QZhc7NYXytGMF8WkFM3kEtwIW1GAmNX3Kr0WOrToPE06v8Ahcn1tWaGSIqXM7We1pTfxwbxU_79WDkb-JOhwMs/s200/UnplacedJune2009.JPG" width="200" /></a></div>
<div class="MsoNormal" style="color: #161f6b; font-weight: bold;">
<span style="color: #262626;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">While the
economic downturn has been painful, it has also given every business an
unparalleled opportunity to simply, streamline and optimize in preparation for
the recovery. Could you use this time to become faster, better and cheaper than
the competition? When the economy recovers, will you be ready? Need help in preparing call BizBuilding
today….201 914-2737!</span></span><span class="Apple-style-span" style="font-family: Georgia; font-size: x-large;"><o:p></o:p></span></div>
<!--EndFragment-->Anonymoushttp://www.blogger.com/profile/09979794293403543418noreply@blogger.com0tag:blogger.com,1999:blog-105344126766793265.post-61702333394999507362012-04-19T06:26:00.000-07:002012-04-19T06:26:29.439-07:00Too Young, Too Old: What is the Right Age for the Workplace?<!--[if gte mso 9]><xml>
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</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpor3An1_qAbTUNqNEzGFeXcDSKKJa7_V6rvC6AxX3LjRdsGHy_70JJNWEsbQOBJB0ymqUMHG5CzZKudZFbodg2c8edZeDGchQ6udKe0gJeHRtU5xgv5KiNjdvnNoRREcKpG9P2KYvx4g/s1600/%257BEB49FE33-200F-41F0-B6DE-B198B39CCA4D%257D11112011_Millennial_Boomer_article.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpor3An1_qAbTUNqNEzGFeXcDSKKJa7_V6rvC6AxX3LjRdsGHy_70JJNWEsbQOBJB0ymqUMHG5CzZKudZFbodg2c8edZeDGchQ6udKe0gJeHRtU5xgv5KiNjdvnNoRREcKpG9P2KYvx4g/s320/%257BEB49FE33-200F-41F0-B6DE-B198B39CCA4D%257D11112011_Millennial_Boomer_article.jpg" width="320" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Palatino; font-size: 14.0pt; mso-bidi-font-family: Arial;">For the first time
ever, there are four distinct generations that share the workplace: <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Palatino; font-size: 14.0pt; mso-bidi-font-family: Arial;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span class="Apple-style-span" style="font-family: Palatino; font-size: 19px;">Silent
Generation (mid-60s on up)</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l1 level1 lfo2; mso-pagination: none; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 14.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Palatino; font-size: 14.0pt; mso-bidi-font-family: Arial;">Baby
Boomers (mid-40s to mid-60s)<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l1 level1 lfo2; mso-pagination: none; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 14.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: Palatino; font-size: 14.0pt; mso-bidi-font-family: Arial;">X-ers
(mid-20s to mid-40s)</span><span style="font: normal normal normal 7pt/normal 'Times New Roman';"><span class="Apple-style-span" style="font-family: Wingdings; font-size: medium;"> </span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l1 level1 lfo2; mso-pagination: none; text-autospace: none; text-indent: -.25in;">
<span style="font-family: Palatino; font-size: 14.0pt; mso-bidi-font-family: Arial;"> Millennial
Generation (the newest workers).</span></div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCzWn6UxfvSDW5IiwNJgcyyVh-U_oJFC-v9_7rPwpap_RCxaCe-EnWOx3eMajWdKKQQJGuenZCzdG1S32zZL7dA2UgSVHIF5FD73DxXHYqZLch4M9iqi7C0cLV1_VtDeuK9dlWarGkh8o/s1600/baby.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="134" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCzWn6UxfvSDW5IiwNJgcyyVh-U_oJFC-v9_7rPwpap_RCxaCe-EnWOx3eMajWdKKQQJGuenZCzdG1S32zZL7dA2UgSVHIF5FD73DxXHYqZLch4M9iqi7C0cLV1_VtDeuK9dlWarGkh8o/s200/baby.gif" width="200" /></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Palatino; font-size: 14.0pt; mso-bidi-font-family: Arial;">The work and life experiences
of each group are unique.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>
Older workers might think they can teach
younger colleagues a thing or two and the young ones think they are more
innovated…It seems that the two groups can learn from each other and make the
workplace a more productive and positive environment.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Palatino; font-size: 14.0pt; mso-bidi-font-family: Arial;">Here are a few of those
lessons….<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: Palatino; font-size: 14.0pt; mso-bidi-font-family: Arial;">Older Workers To Younger Workers:<o:p></o:p></span></u></b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<b><span style="font-family: Palatino; font-size: 14.0pt; mso-bidi-font-family: Arial;">Hard Times:</span></b><span style="font-family: Palatino; font-size: 14.0pt; mso-bidi-font-family: Arial;"> <span style="mso-spacerun: yes;"> </span>Younger workers didn’t go through the
recession of the 1970s, and there are still people in the workplace who
remember the Depression.<span style="mso-spacerun: yes;"> </span>They can pass
along wisdom about economic cycles and how they survived providing a long-range
view of what to expect.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<b><span style="font-family: Palatino; font-size: 14.0pt; mso-bidi-font-family: Arial;">Loyalty:</span></b><span style="font-family: Palatino; font-size: 14.0pt; mso-bidi-font-family: Arial;"> <span style="mso-spacerun: yes;"> </span>For many people it is out of fashion these
days, but sticking with one employer or boss has its own rewards. Older workers
know what it means to commit to one job through thick and thin.<span style="mso-spacerun: yes;"> </span>It may not be easy to stay the course with
one company -- especially when a quick job change may bring instant
gratification, more pay and better perks -- but older workers know that some
companies do take care of employees who stay and take care of the company.
<o:p></o:p></span></div>
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<br /></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdMNJRP_EoheMOgcnnK7j_QIAZidtZlMSiaXxe4Fa8zKw4ssn892OkY38ZXnou-m5Au42WnlpeC_QnAkLuS7_AUG9P88Vc80z-VD8FsrS-1UDendAUfQEQg7MbY0xy41WBnE9nOpLuE5g/s1600/Boomers.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdMNJRP_EoheMOgcnnK7j_QIAZidtZlMSiaXxe4Fa8zKw4ssn892OkY38ZXnou-m5Au42WnlpeC_QnAkLuS7_AUG9P88Vc80z-VD8FsrS-1UDendAUfQEQg7MbY0xy41WBnE9nOpLuE5g/s200/Boomers.jpg" width="185" /></a></div>
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<b><span style="font-family: Palatino; font-size: 14.0pt; mso-bidi-font-family: Arial;">Experience:</span></b><span style="font-family: Palatino; font-size: 14.0pt; mso-bidi-font-family: Arial;"> <span style="mso-spacerun: yes;"> </span>Whether it’s corporate policies, company
politics or industry knowledge, older workers know the ropes and most of them
are happy to pass along what they know about people, jobs and success to
younger employees.<o:p></o:p></span></div>
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<b><span style="font-family: Palatino; font-size: 14.0pt; mso-bidi-font-family: Arial;">Interpersonal Skills:</span></b><span style="font-family: Palatino; font-size: 14.0pt; mso-bidi-font-family: Arial;"><span style="mso-spacerun: yes;"> </span>Older workers are social animals who are very
skilled at one-on-one direct relationships.<span style="mso-spacerun: yes;">
</span>Older workers can teach younger ones basic workplace interpersonal
skills such as common courtesy and team play.
<o:p></o:p></span></div>
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<b><span style="font-family: Palatino; font-size: 14.0pt; mso-bidi-font-family: Arial;">Independence:</span></b><span style="font-family: Palatino; font-size: 14.0pt; mso-bidi-font-family: Arial;"> <span style="mso-spacerun: yes;"> </span>Older workers know how to depend on
themselves. They can teach new workers that when they’re at work, they can’t
count on anyone to take care of them.<o:p></o:p></span></div>
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<b><u><span style="font-family: Palatino; font-size: 14.0pt; mso-bidi-font-family: Arial;">Younger Workers To Older Workers:</span></u></b><u><span style="font-family: Palatino; font-size: 14.0pt; mso-bidi-font-family: Arial;"><o:p></o:p></span></u></div>
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<b><span style="font-family: Palatino; font-size: 14.0pt; mso-bidi-font-family: Arial;">New
Technology:</span></b><span style="font-family: Palatino; font-size: 14.0pt; mso-bidi-font-family: Arial;"> <span style="mso-spacerun: yes;"> </span>This is the
most obvious area. Whether it’s computers, PDAs or any other device with bits
and bytes, chances are younger workers know how to use it. If they don’t,
they’re comfortable learning how. And, like most people with a skill, they’re
usually happy to pass on what they know.
<o:p></o:p></span></div>
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<b><span style="font-family: Palatino; font-size: 14.0pt; mso-bidi-font-family: Arial;">Diversity:</span></b><span style="font-family: Palatino; font-size: 14.0pt; mso-bidi-font-family: Arial;">
Younger workers come from diverse households and backgrounds. They have “wider
perspectives” and can help older workers understand and adapt to the changing
world and workforce.<o:p></o:p></span></div>
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<b><span style="font-family: Palatino; font-size: 14.0pt; mso-bidi-font-family: Arial;">Job-Hopping:</span></b><span style="font-family: Palatino; font-size: 14.0pt; mso-bidi-font-family: Arial;"><span style="mso-spacerun: yes;"> </span>Older workers have been told that only bad,
disloyal or incompetent employees leave.<span style="mso-spacerun: yes;">
</span>In fact, in today’s world it’s the superstars who jump from job to job. <span style="mso-spacerun: yes;"> </span>While older workers may regard career change
as negative, young people understand that it can be fulfilling, energizing --
even life changing.
<o:p></o:p></span></div>
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<b><span style="font-family: Palatino; font-size: 14.0pt; mso-bidi-font-family: Arial;">Risk
Taking:</span></b><span style="font-family: Palatino; font-size: 14.0pt; mso-bidi-font-family: Arial;"><span style="mso-spacerun: yes;"> </span>Younger
workers are extremely entrepreneurial. They’re excellent out-of-the-box
thinkers and risk takers. That’s especially true compared to people who have
spent their careers respecting corporate hierarchies and processes, not taking
a lot of risks. <o:p></o:p></span></div>
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<span style="font-family: Palatino; font-size: 14.0pt; mso-bidi-font-family: Arial;">Companies
that set up diverse teams and cross-generational mentoring systems are allowing
their workers to learn from each other and are creating <span style="mso-spacerun: yes;"> </span>harmonious work environments that can meet the
challenges of the future. <o:p></o:p></span></div>
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<!--EndFragment-->Anonymoushttp://www.blogger.com/profile/09979794293403543418noreply@blogger.com0tag:blogger.com,1999:blog-105344126766793265.post-18394657905400902312012-04-18T05:09:00.000-07:002012-04-18T07:10:10.442-07:00IS THERE AN AGE LIMIT TO INNOVATION???<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5GRTRCCOXeARPKujOOPh_B_Oyrbd6zmDPJqLqDbhH5h9r5l3KRIbyPevLFmrBR25EDEsaUw6iIHJ0ONvZRNCvRi7MLQUhsBP3hpMCQkaN1UqKSGHftTBEsCGWdzY1D7Nte2VQ4a_zr6U/s1600/images-1.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="151" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5GRTRCCOXeARPKujOOPh_B_Oyrbd6zmDPJqLqDbhH5h9r5l3KRIbyPevLFmrBR25EDEsaUw6iIHJ0ONvZRNCvRi7MLQUhsBP3hpMCQkaN1UqKSGHftTBEsCGWdzY1D7Nte2VQ4a_zr6U/s200/images-1.jpeg" width="200" /></a></div>
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<span style="color: #424337; font-family: Palatino; font-size: 14pt;">The word of the day is innovation and the question
is do you have to be young (that is under 35) to be innovative??? Does your creativity diminish, as you get
older; Are you able to think out of the box; Are you less of a contributor in
the work place…when you turn 40? <o:p></o:p></span></div>
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<span style="color: #424337; font-family: Palatino; font-size: 14pt;">So confessions of a self-defined innovator….<o:p></o:p></span></div>
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<i><span style="color: #424337; font-family: Symbol;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';">
</span></span><span style="color: #424337; font-family: Palatino;">I am over
40 and I still think out of the box<o:p></o:p></span></i></div>
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<i><span style="color: #424337; font-family: Symbol;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';">
</span></span><span style="color: #424337; font-family: Palatino;">I’m a ‘first
adopter’…whenever a new gadget hits the market I am first to get it<o:p></o:p></span></i></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; text-autospace: none; text-indent: -.25in;">
<i><span style="color: #424337; font-family: Symbol;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';">
</span></span><span style="color: #424337; font-family: Palatino;">I look at a
situation and think of unique solutions<o:p></o:p></span></i></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; text-autospace: none; text-indent: -.25in;">
<i><span style="color: #424337; font-family: Symbol;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';">
</span></span><span style="color: #424337; font-family: Palatino;">I love
technology and am good at it<o:p></o:p></span></i></div>
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<i><span style="color: #424337; font-family: Symbol;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';">
</span></span><span style="color: #424337; font-family: Palatino;">I create
things…businesses, art, photograph<o:p></o:p></span></i></div>
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<i><span style="color: #424337; font-family: Symbol;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';">
</span></span><span style="color: #424337; font-family: Palatino;">I am a
social media guru…use it, work it and love it<o:p></o:p></span></i></div>
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<i><span style="color: #424337; font-family: Symbol;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';">
</span></span><span style="color: #424337; font-family: Palatino;">I blog<o:p></o:p></span></i></div>
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<i><span style="color: #424337; font-family: Symbol;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';">
</span></span><span style="color: #424337; font-family: Palatino;">I create my
own websites (four live at this moment)<o:p></o:p></span></i></div>
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<i><span style="color: #424337; font-family: Symbol;">·<span style="font: normal normal normal 7pt/normal 'Times New Roman';">
</span></span></i><span style="color: #424337; font-family: Palatino;"><i>I can look
at a brick and think of hundreds of uses for it</i><span class="Apple-style-span" style="font-size: medium;"><o:p></o:p></span></span></div>
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<span style="font-family: Palatino; font-size: 14pt;">So… is there an age
limit to being creative and innovative?
It seems that the people who do the hiring at many businesses and
organizations think the answer to this question is yes. Since the 1960s business managers have
emphasized youth and what youth supposedly carries with it: vitality, energy, and
creativity when they hire.<o:p></o:p></span></div>
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<span style="color: #292929; font-family: Palatino; font-size: 14pt;">Despite the stereotype that entrepreneurs are
fresh-faced youngsters, new research has found that older workers are more
likely to innovate than their under-35 counterparts.<o:p></o:p></span></div>
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<span style="color: #262626; font-family: Palatino; font-size: 14pt;">Young entrepreneurs like Mark Zuckerberg, who was 19 when he founded Facebook, and the duo of Larry
Page and Sergey Brin, both 23 when they developed Google, have created a
collective image of the successful innovator as youthful, brash, and brilliant.
In turn, we’ve been taught that with
middle age come calcified habits, outdated skills, and an aversion to risk. <o:p></o:p></span></div>
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<span style="color: #262626; font-family: Palatino; font-size: 14pt;">It turns out that many of the most
common stereotypes about aging are dead wrong. On average, founders of high-tech startups are not whiz kids, but mature over 40-year-old engineers or business
types with spouses and kids who simply
got tired of working for others. <o:p></o:p></span></div>
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<span style="color: #262626; font-family: Palatino; font-size: 14pt;">What’s more, older entrepreneurs have
higher success rates when they start companies. The reason for this is they
have accumulated expertise in their technological fields, have deep knowledge
of their customers’ needs, and have spent years developing networks of
supporters (often including financial backers).
Older entrepreneurs are able to build companies that have more advanced
technology and are more sophisticated in the way they deal with customers.<o:p></o:p></span></div>
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<span style="color: #262626; font-family: Palatino; font-size: 14pt;">The age at which entrepreneurs are
more innovative and willing to take risks seems to be going up. According to
data from the Kauffman Foundation, the highest rate of entrepreneurship in
America has shifted to the 55–64 age group, with people over 55 almost twice as
likely to found successful companies than those between 20 and 34. And while
the entrepreneurship rate has gone up since 1996 in most other age brackets as
well, it has actually declined among Americans under 35. <o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgf9QOEzv8au5DIpANaQduKaQcU4EmRjkWJ6i5ZQal_u5hnrX-F9Re51eRg9Sv-7jmNDmzt-f6A-5wi0cVQ0EZLgoL93WCxvxFQjVmP5JymtKRI5KAENvh4nphr3lTrOjUkz-ykznZLc-U/s1600/images.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="149" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgf9QOEzv8au5DIpANaQduKaQcU4EmRjkWJ6i5ZQal_u5hnrX-F9Re51eRg9Sv-7jmNDmzt-f6A-5wi0cVQ0EZLgoL93WCxvxFQjVmP5JymtKRI5KAENvh4nphr3lTrOjUkz-ykznZLc-U/s200/images.jpeg" width="200" /></a></div>
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<span style="color: #262626; font-family: Palatino; font-size: 14pt;">So why does the stereotype that older
workers are less innovative persist? The
way companies utilize their workforce is often an issue. Companies tend to put new hires, fresh out of
college, on their most innovative projects, while making older workers do
routine jobs within existing systems. Also,
many companies don’t spend enough money on training to keep their employees’
expertise up to date. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 20.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: Palatino; font-size: 14pt;">Workers are also at fault. Many older
workers coast into premature obsolescence instead of keeping their skills
current. In the European Union, for example, only 30 percent of employees over
55 participate in any kind of job-related training, compared to 50 percent of
their younger colleagues. Most older
workers know how to use new innovations, but don’t!<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: Palatino; font-size: 14pt;">One thing
is clear: a change in the prevailing
mindset about older entrepreneurs and workers won’t happen by itself. One
approach that has been successful in changing age-driven stereotypes is
developing mixed-age teams to work together on interesting projects. Siemens, the Munich-based technology
conglomerate, has instituted a “cross-mentoring” system under which older
employees share their experience with younger employees while young employees
update the older ones on the latest technology.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: Palatino; font-size: 14pt;">Demographic
and economic pressures will soon force workers, businesses, and entire
economies to rethink these stereotypes. In a post-recession world, assuming that
someone can be phased out due to age will be a luxury no one can afford. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: Palatino; font-size: 14pt;">More
tomorrow on innovation….</span><span style="font-family: Palatino; font-size: 14pt;"><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>Anonymoushttp://www.blogger.com/profile/09979794293403543418noreply@blogger.com3tag:blogger.com,1999:blog-105344126766793265.post-9500198737850225172012-03-29T05:52:00.001-07:002012-03-29T05:52:45.226-07:00GOOD BOSS/BAD BOSS: WHICH ARE YOU?<!--[if gte mso 9]><xml>
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<span style="color: #323232; font-family: Arial; font-size: 14.0pt;">You're the boss. Sounds like fun, but
it's not (and can be very difficult) when you’re a boss who is not respected,
ineffective at managing staff, or is even actively disliked. How do you get
your staff to be the best thing that ever happened to you? By being the best
boss that ever happened to <span style="mso-bidi-font-style: italic;">them</span>.<o:p></o:p></span></div>
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<span style="color: #323232; font-family: Arial; font-size: 14.0pt;">Whether you manage smaller, more casual
setting or a big corporate environment the following tips will set you straight
on how to be a good (or at least a better) boss. <o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiANtlicAFtIuBEDErSMJoxPRVSzr1G15Xprl3I_oSwS-qElTPQvwnkooLVhoh12uj6HvUcYoc8FxX6tXqb71AzFZSrYbXPZ53KNwcX4ZGTVFnmDj14lTF0G3IEMp2sVQXl2A7LdrUVTKY/s1600/GoodBossBadBoss1.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="196" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiANtlicAFtIuBEDErSMJoxPRVSzr1G15Xprl3I_oSwS-qElTPQvwnkooLVhoh12uj6HvUcYoc8FxX6tXqb71AzFZSrYbXPZ53KNwcX4ZGTVFnmDj14lTF0G3IEMp2sVQXl2A7LdrUVTKY/s200/GoodBossBadBoss1.png" width="200" /></a></div>
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<!--[if !supportLists]--><span style="color: #323232; font-family: Symbol; font-size: 14.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b><u><span style="color: #323232; font-family: Arial; font-size: 14.0pt;">Management Succeeds
Because of the Workers</span></u></b><span style="color: #323232; font-family: Arial; font-size: 14.0pt;">:<span style="mso-spacerun: yes;"> </span>Just because
you're in charge doesn't mean you deserve all the credit for the work being
done. Your staff is responsible for the bulk of the work. You are leading them and
motivating them, but at the end of a project it is your staff that put together
the details that made it successful.<span style="mso-spacerun: yes;">
</span>Make sure to give them credit for that.<span style="mso-spacerun: yes;">
</span>The boss who presents a project to clients or management taking all the accolades
for his or herself without acknowledging the staff that worked on it is not
fair minded.<span style="mso-spacerun: yes;"> </span>The opposite is also true.<span style="mso-spacerun: yes;"> </span>Have you ever been in a situation where
mistakes were made and your boss points to the team and says it was their
entire fault, not mine?<span style="mso-spacerun: yes;"> </span>If you are the
boss and a leader you have to be there for the good…and the bad.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="color: #323232; font-family: Symbol; font-size: 14.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b><u><span style="color: #323232; font-family: Arial; font-size: 14.0pt;">Delegate Responsibility
and then Trust Your Staff</span></u></b><span style="color: #323232; font-family: Arial; font-size: 14.0pt;">: Micro-managers are never appreciated. Once
you've trained someone to handle a task, allow them to do it without
interference. Different people have different approaches, and someone else's
way of doing something may be just as efficient as the way you would do it.
Before you step in and force your way on anyone, give an honest evaluation to
the method, and if you find it works just as well, even if it's different from
yours, let it be. Constantly correcting your staff undercuts their confidence
and does not allow them to exercise their own style.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="color: #323232; font-family: Symbol; font-size: 14.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b><u><span style="color: #323232; font-family: Arial; font-size: 14.0pt;">Know Your Employees
And You’ll Know Your Strength</span></u></b><span style="color: #323232; font-family: Arial; font-size: 14.0pt;">: Watch your staff, get to know them as
individuals and understand what motivates them.<span style="mso-spacerun: yes;">
</span><span style="mso-spacerun: yes;"> </span>Know their strengths and
weaknesses.<span style="mso-spacerun: yes;"> </span>Doing your best to
understand them allows you to enhance, adjust and align their motives with your
goals. The cream always rises to the top, and it's your job to figure out which
employees do what is <span style="mso-bidi-font-style: italic;">‘required’ </span>in
their jobs, and which employees do <span style="mso-bidi-font-style: italic;">‘all
they can do’</span> in their jobs. There is a <span style="mso-bidi-font-style: italic;">huge</span> distinction.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="color: #323232; font-family: Symbol; font-size: 14.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b><u><span style="color: #323232; font-family: Arial; font-size: 14.0pt;">D</span></u></b><b style="mso-bidi-font-weight: normal;"><u><span style="color: #323232; font-family: Arial; font-size: 14.0pt;">on’t Be Threatened By An Employee Who Does A
Good Job</span></u></b><span style="color: #323232; font-family: Arial; font-size: 14.0pt;">: The truth is, the best boss trusts his or her staff and
appreciates that they can be relied on.<span style="mso-spacerun: yes;">
</span>If you are threatened by your staff you really have to look at yourself
and figure out why.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZhEXJfkDNzxqbC6cunubMUoxecpyheZdyszSD2TEAfg5e2Hc_Rsdd4bJVIiGIYjjjYmfIAbFcaf20_yMeJWq5QwtN_3kYUr1IEVvrEKk1cI1ATirW6S4VUwipNZWGZHiOJ-0Fo4Se9oU/s1600/bad-boss-2.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="135" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZhEXJfkDNzxqbC6cunubMUoxecpyheZdyszSD2TEAfg5e2Hc_Rsdd4bJVIiGIYjjjYmfIAbFcaf20_yMeJWq5QwtN_3kYUr1IEVvrEKk1cI1ATirW6S4VUwipNZWGZHiOJ-0Fo4Se9oU/s200/bad-boss-2.jpg" width="200" /></a></div>
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<!--[if !supportLists]--><span style="color: #323232; font-family: Symbol; font-size: 14.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b><u><span style="color: #323232; font-family: Arial; font-size: 14.0pt;">Empower Your Staff To
Make Decisions…Don’t Second-Guess Them</span></u></b><span style="color: #323232; font-family: Arial; font-size: 14.0pt;">: <span style="mso-spacerun: yes;"> </span>If you've done a good job of training your staff,
then you must believe they are doing their best to act in your (and the
company's) best interest. Even if they make a wrong decision, or handle a
situation in a way you would not have, don't second guess or berate them.
Instead, use it as yet another training opportunity. Hear out their reasons for
their action - most of the time, when taken in context, there was a logical
basis for what they decided to do.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="color: #323232; font-family: Symbol; font-size: 14.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b><u><span style="color: #323232; font-family: Arial; font-size: 14.0pt;">Allow Them To Work Out
Issues Without Your Intervention</span></u></b><span style="color: #323232; font-family: Arial; font-size: 14.0pt;">: Sometimes one or more of your staff may
experience friction with others. If they come tattling on one another, listen
to them carefully and encourage that they work it out with the other person. If
someone is not fulfilling his or her own responsibilities or is mistreating
another employee, you'll need to step in and resolve the conflict. But if
you're satisfied it's only an issue of competition or a simple personality
clash, urge them to settle it between themselves. Don't interfere unless they
bicker in front of customers. Put a stop to anything like that instantly.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="color: #323232; font-family: Symbol; font-size: 14.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b><u><span style="color: #323232; font-family: Arial; font-size: 14.0pt;">Listen To Your Staff</span></u></b><span style="color: #323232; font-family: Arial; font-size: 14.0pt;">: Any boss who is
terribly busy totally understands the statement, <span style="mso-spacerun: yes;"> </span>"I don't need all the details. Bottom
line it for me." <span style="mso-spacerun: yes;"> </span>You don't have to
be so blunt that you insult or disrespect the work that was done.<span style="mso-spacerun: yes;"> </span>Get to the bottom line, but set up another
meeting where you can give the staff your undivided attention and listen to all
the details and effort that went into the successful completion of the project.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="color: #323232; font-family: Symbol; font-size: 14.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: #323232; font-family: Arial; font-size: 14.0pt;"><span style="mso-spacerun: yes;"> </span><b style="mso-bidi-font-weight: normal;"><u>Don’t
Discipline Your Staff In Front Of Others</u>:<span style="mso-spacerun: yes;">
</span></b>When issues come up discuss them with your staff and listen to them
in private.<span style="mso-spacerun: yes;"> </span>Don’t react without understanding.<span style="mso-spacerun: yes;"> </span>Yelling at and insulting staff, especially in
front of their co-workers, is inappropriate and negatively effects the work
environment and the attitudes of all staff.<span style="mso-spacerun: yes;">
</span>Meet with problem staff individually and try to understand their issues.
<span style="mso-spacerun: yes;"> </span>Help them come up with a plan to correct
the issues.<span style="mso-spacerun: yes;"> </span>Make them feel that you are there
to help…not berate …them.<b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></span></div>
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<!--[if !supportLists]--><span style="color: #323232; font-family: Symbol; font-size: 14.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b><u><span style="color: #323232; font-family: Arial; font-size: 14.0pt;">Tell Staff How Much
You Appreciate Them</span></u></b><b><span style="color: #323232; font-family: Arial; font-size: 14.0pt;">: </span></b><span style="color: #323232; font-family: Arial; font-size: 14.0pt;"><span style="mso-spacerun: yes;"> </span>Never hesitate to
pat your employees on the back, Compliment them and always thank them for their
excellent service.<span style="mso-spacerun: yes;"> </span>Letting customers
know how much you value your employees actually gives them more faith in the
services your business provides. When your staff feel valued and appreciated,
their job means more to them than simply a paycheck. When your customers know
that you, as the manager think highly of your staff, they feel confident that
they're in good hands. <span style="mso-spacerun: yes;"> </span>A simple thank
you makes for a happy employee and a satisfied customer. <b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></span></div>
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<!--[if !supportLists]--><span style="color: #323232; font-family: Symbol; font-size: 14.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b><u><span style="color: #323232; font-family: Arial; font-size: 14.0pt;">Show Your Appreciation</span></u></b><b><span style="color: #323232; font-family: Arial; font-size: 14.0pt;">:</span></b><span style="color: #323232; font-family: Arial; font-size: 14.0pt;"> They go the extra
mile for you so do something nice for them.<span style="mso-spacerun: yes;">
</span>A staff luncheon, an afternoon snack…even a dress down Friday shows the
staff that you really appreciate them.<b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></span></div>
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<!--[if !supportLists]--><span style="color: #323232; font-family: Symbol; font-size: 14.0pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b><u><span style="color: #323232; font-family: Arial; font-size: 14.0pt;">Be An Effective Listener</span></u></b><span style="color: #323232; font-family: Arial; font-size: 14.0pt;">:<span style="mso-spacerun: yes;"> </span>Your employees deserve to be heard when they
have concerns. Allow them to finish talking before you speak; do not assume
that you know what they are going to tell you before they finish talking; do
not form objections in your mind while they are talking. Instead try to be
fully engaged while they are talking without making it about your rebuttal. Acknowledge
their points, which does not mean that you agree, but does mean that you
understand their concerns. Repeat their points in your own words to confirm, if
necessary, that you understand what they said.<span style="mso-spacerun: yes;">
</span><span style="mso-spacerun: yes;"> </span>You may not need to take any
action, but hearing them out is important to their sense of empowerment and
significance. Often, simply saying, "I appreciate your telling me
this" is all that's needed to make them feel they were heard.<b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></span></div>
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<span style="color: #323232; font-family: Arial; font-size: 14.0pt;">Always remember that
as a boss you are only as good as your staff.<span style="mso-spacerun: yes;">
</span>When they feel appreciated and respected by you, they are going to work
harder and do a better job.<o:p></o:p></span></div>
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<span style="color: white; font-family: Arial; font-size: 20.0pt;">11</span><o:p></o:p></div>
<!--EndFragment-->Anonymoushttp://www.blogger.com/profile/09979794293403543418noreply@blogger.com1tag:blogger.com,1999:blog-105344126766793265.post-20276814211961605322012-03-26T05:30:00.000-07:002012-03-26T05:30:26.156-07:00BRANDING: DO CONSUMERS KNOW ABOUT YOUR PRODUCTS<!--[if gte mso 9]><xml>
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<!--StartFragment-->
</span></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<span class="Apple-style-span" style="color: #1a1a1a; font-family: 'Palatino Linotype';">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_adfjsuAg46Go9u2lvFiQHALr3-Dn5-efkBkNFBiuG7OY05odeo7k1Z2SBw2Ejy2BSzX3ESQYRqtBU9i1xVXBJUu_X5tZytRRkr4tQorM81UgeXPlhyLY-gbp0-WlnvU7U5jFU5wTqpE/s1600/factors-gd-branding.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="167" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_adfjsuAg46Go9u2lvFiQHALr3-Dn5-efkBkNFBiuG7OY05odeo7k1Z2SBw2Ejy2BSzX3ESQYRqtBU9i1xVXBJUu_X5tZytRRkr4tQorM81UgeXPlhyLY-gbp0-WlnvU7U5jFU5wTqpE/s200/factors-gd-branding.jpg" width="200" /></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial; mso-bidi-font-style: italic; mso-bidi-font-weight: bold;">Simply put brand
awareness</span><span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial; mso-bidi-font-style: italic;"> is a
marketing concept that measures the consumers’ knowledge of a product (or
brand’s) existence. </span><span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">This basically means, marketing your
product so that it’s recognizable everywhere, like Apple, Coke and Walmart.
Take into consideration that these multi-million dollar companies spend a
fortune on advertising every year to maintain their brand awareness and to
build loyalty from their customers. But for the everyday person who is starting
a business, building brand recognition seems to be a daunting task.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhltRaIovXdgODVHLWIfD5bzgQf0d72xK27EG86X3qNmDmDm5SirE0h_KV3ud2Ts7JlmEsrLDevqqDyNuWgvXBnOJTkWy2c0wzoMkaYbGWflLixYGFUgX7sWGlWRWIwPSJADqc8Aw7FU80/s1600/sports-shoes-brands.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhltRaIovXdgODVHLWIfD5bzgQf0d72xK27EG86X3qNmDmDm5SirE0h_KV3ud2Ts7JlmEsrLDevqqDyNuWgvXBnOJTkWy2c0wzoMkaYbGWflLixYGFUgX7sWGlWRWIwPSJADqc8Aw7FU80/s200/sports-shoes-brands.jpg" width="200" /></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Brand
recognition does take time and effort, but it is not impossible for a small
business owner to achieve and really essential to building your business.<span style="mso-spacerun: yes;"> </span>Listed here are a few suggestions that will
help you in creating a successful brand.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="MsoListParagraph" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><b style="mso-bidi-font-weight: normal;"><span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: "Palatino Linotype"; mso-fareast-font-family: "Palatino Linotype";"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";"> </span></span></span></b><!--[endif]--><b><span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Sell Yourself First. </span></b><span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Brand
building can be as simple as being yourself. <span style="mso-spacerun: yes;"> </span>Often when a consumer is faced with choosing
between two very similar products the decision hinges on whether they like the
company or business owner.<span style="mso-spacerun: yes;"> </span>Building a
brand isn’t just about the product you’re selling, but it’s about the
perception of the brand. Do people like you? Do people speak highly of your
business? Because if they do, they are more likely to purchase from you and
tell their friends.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-t3ZiDVQkGVEWTSo1JELEOwXOaIX8K5zWQtjFfT8UpDuaayT5w91EkGKbEGVyqoPRGC2JVAcRjCalQUSkZiAh3U9M_S_0Tz_PvodOk3w6kiRVc55k8NMPv3jgEcnZVdoF-OtQzRAeJcI/s1600/personal-brand-carevolution1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="148" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-t3ZiDVQkGVEWTSo1JELEOwXOaIX8K5zWQtjFfT8UpDuaayT5w91EkGKbEGVyqoPRGC2JVAcRjCalQUSkZiAh3U9M_S_0Tz_PvodOk3w6kiRVc55k8NMPv3jgEcnZVdoF-OtQzRAeJcI/s200/personal-brand-carevolution1.jpg" width="200" /></a></div>
<div class="MsoListParagraph" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><b style="mso-bidi-font-weight: normal;"><span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: "Palatino Linotype"; mso-fareast-font-family: "Palatino Linotype";"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";"> </span></span></span></b><!--[endif]--><b><span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Use the Product Yourself.</span></b><span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;"> As a small business without much start-up capital brand
development can start by simply using your own product! You would be amazed at
how simple this marketing concept is, but is sometimes overlooked. Whatever
your business is you are the best (and cheapest) way of getting the word
out.<span style="mso-spacerun: yes;"> </span>Whether you are a savvy fashion
designer who wears her own dresses, a web site designer who designed their own
website or even a restaurateur who is seen nightly eating at his restaurant…every
small business should have an online marketing strategy which includes
multimedia (videos, images, audio, etc.) of the owner using their products.
Allowing potential customers to see the owner standing behind their own product
will convert into sales and referrals.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><b style="mso-bidi-font-weight: normal;"><span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: "Palatino Linotype"; mso-fareast-font-family: "Palatino Linotype";"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";"> </span></span></span></b><!--[endif]--><b><span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Follow Up and Stay Accessible.</span></b><span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;"> Brand advertising and development is on going. Most
people rarely purchase a product the first time they see it online. Potential
customers will bookmark the product, come back, get outside opinions and then
make a decision after careful consideration. Your direct marketing strategy
should always include following up with a prospect, since it usually takes 6-7
exposures to a product before someone actually buys something. Always take
every opportunity to answer questions, respond to emails and phone calls
because this can mean the difference between making the sale or not.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><b style="mso-bidi-font-weight: normal;"><span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: "Palatino Linotype"; mso-fareast-font-family: "Palatino Linotype";"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";"> </span></span></span></b><!--[endif]--><b><span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Article Marketing. </span></b><span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Writing
articles will help you build credibility and brand visibility.<span style="mso-spacerun: yes;"> </span>This marketing strategy is time consuming,
but extremely effective in branding your product. By writing short 400-500
hundred word articles for trade or mainstream media or blogging consistently
makes your product and website more visible. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><b style="mso-bidi-font-weight: normal;"><span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: "Palatino Linotype"; mso-fareast-font-family: "Palatino Linotype";"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";"> </span></span></span></b><!--[endif]--><b><span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Smaller Niche Markets.</span></b><span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">
Brand awareness isn’t just for larger companies who can afford to hire top
dollar marketing consultants. There are many small businesses thriving because
they narrow down their market by being more specific about what they are
selling.<span style="mso-spacerun: yes;"> </span>So instead of concentrating on
building a brand around women’s apparel, it might be more profitable to
concentrate on bohemian style blouses to start. <span style="mso-spacerun: yes;"> </span>Successful brands realize the importance of
starting small while building recognition.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><b style="mso-bidi-font-weight: normal;"><span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: "Palatino Linotype"; mso-fareast-font-family: "Palatino Linotype";"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";"> </span></span></span></b><!--[endif]--><b><span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Social Media. </span></b><span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Since
the emergence of social networking websites like Twitter, Facebook and MySpace,
branding experts have come to realize that these free social outlets can
greatly contribute to brand development and potential sales.<span style="mso-spacerun: yes;"> </span>Social media marketing strategies can include
building a following for your customers to stay informed, offering coupons and
incentives and providing direct one-on-one contact with your customers.
Social media is critical to building brand awareness for small businesses especially
if you have limited funds and brand experience.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><b style="mso-bidi-font-weight: normal;"><span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: "Palatino Linotype"; mso-fareast-font-family: "Palatino Linotype";"><span style="mso-list: Ignore;">7.<span style="font: 7.0pt "Times New Roman";"> </span></span></span></b><!--[endif]--><b><span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Make a Bang with Multimedia.</span></b><span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;"> Every day start-ups are looking for the biggest bang for
their advertising buck. The best way to create a buzz around your brand is using
multimedia – specifically video. One of the biggest innovations of Internet
marketing is online video. Once a company starts creating real videos, with
real people using their products they become more accessible to the consumer. <span style="mso-spacerun: yes;"> </span>This can be done simply you’re your iPhone or
a small video camera and posting it on your website or even YouTube.<span style="mso-spacerun: yes;"> </span>The reality is that no matter how many brand
development techniques you implement, people want to see real people using the
products or services that you are selling.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoListParagraphCxSpLast" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><b style="mso-bidi-font-weight: normal;"><span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: "Palatino Linotype"; mso-fareast-font-family: "Palatino Linotype";"><span style="mso-list: Ignore;">8.<span style="font: 7.0pt "Times New Roman";"> </span></span></span></b><!--[endif]--><b><span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Build an Email List. </span></b><span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">List
building is one of the most important marketing strategies that you can utilize.
<span style="mso-spacerun: yes;"> </span>It is easy to create an email list (or
database) by asking visitors to your website to sign up for a weekly newsletter
or for more information about your product.<span style="mso-spacerun: yes;">
</span>You can make it more inviting for people to sign up by offering some
sort of perk like a discount coupon or some sort of exclusive access to the
website if they sign up. Creating an email list, will essentially give you
direct marketing access to people who are interested in your products. When
there are new additions to your website or a special insider sale, you can reach
your customers directly and potentially make more sales.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoListParagraphCxSpFirst" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><b style="mso-bidi-font-weight: normal;"><span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: "Palatino Linotype"; mso-fareast-font-family: "Palatino Linotype";"><span style="mso-list: Ignore;">9.<span style="font: 7.0pt "Times New Roman";"> </span></span></span></b><!--[endif]--><b><span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Send Regular Emails.</span></b><span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">
Brand creation doesn’t end once you have captured a long list of names and
emails. Brand loyalty occurs whens when you keep in constant contact with your
subscribers. As an entrepreneur, you should be sending emails regularly, around
once a week (you don’t want to be annoying). These emails should include
additional information about your products, news and articles during the week
they may have missed.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoListParagraphCxSpLast" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-add-space: auto; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; text-autospace: none; text-indent: -.25in;">
<!--[if !supportLists]--><b style="mso-bidi-font-weight: normal;"><span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: "Palatino Linotype"; mso-fareast-font-family: "Palatino Linotype";"><span style="mso-list: Ignore;">10.</span></span></b><!--[endif]--><b><span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">Research Keywords. </span></b><span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;"><span style="mso-spacerun: yes;"> </span>Keywords </span><span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">are the specific words people input into Google (BING,
Yahoo or whatever search engine you use) to search for or locate information on
the Internet. For example, if I am looking for a Greek restaurant in
Williamsburg, Brooklyn I would go to Google and type in ‘Greek Restaurant
Williamsburg Brooklyn’ and the most popular options will show up first. If you
are the owner of a Greek restaurant in Williamsburg Brooklyn you would make
sure you use ‘Greek, restaurant, Williamsburg, Brooklyn as the keywords that
appear on your website (within the page title and body text) and perhaps even
in some article titles for article marketing.<o:p></o:p></span></div>
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<span style="color: #1a1a1a; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial;">The brand building process is on
going. Even after you have implemented these marketing strategies, there is
always more that can be done. Developing a brand that is successful both on and
off line is a lot easier than most people think. All you need is time, energy
and a brand-building strategy. <span style="mso-spacerun: yes;"> </span>Is your
brand recognizable?<span style="mso-spacerun: yes;"> </span></span><span style="font-family: "Palatino Linotype"; font-size: 14.0pt;"><o:p></o:p></span></div>
<!--EndFragment--></span><br />
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<br /></div>
<!--EndFragment-->Anonymoushttp://www.blogger.com/profile/09979794293403543418noreply@blogger.com4tag:blogger.com,1999:blog-105344126766793265.post-36860556695206523692012-03-21T05:55:00.001-07:002012-03-21T05:55:07.303-07:00VOLUNTEERS: HOW TO GET THEM AND HOW TO TREAT THEM<!--[if gte mso 9]><xml>
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<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTkL9Z8ZsMbewImFggcAf-D39og1_jm2l8TcjhaDJ2ZrTrsoeHHpbnVBKJ55vopvsD4AcvC28-Kap05w2qKZQyy3tqKS_zqFBaXSd4R-dv_E5EIWOiP_YQikff7R2PfON1bL1O4MMUcAI/s1600/volunteer306728072.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="138" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTkL9Z8ZsMbewImFggcAf-D39og1_jm2l8TcjhaDJ2ZrTrsoeHHpbnVBKJ55vopvsD4AcvC28-Kap05w2qKZQyy3tqKS_zqFBaXSd4R-dv_E5EIWOiP_YQikff7R2PfON1bL1O4MMUcAI/s200/volunteer306728072.jpg" width="200" /></a></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #29303b; font-family: "Helvetica Neue"; font-size: 15.0pt; mso-bidi-font-family: "Helvetica Neue";">If someone does work for
you, whether they are a paid employee or a volunteer, they must feel appreciated
for having provided a valuable contribution.<span style="mso-spacerun: yes;">
</span>Unfortunately volunteers are often forgotten and their hard work is
taken for granted or even overlooked.<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #29303b; font-family: "Helvetica Neue"; font-size: 15.0pt; mso-bidi-font-family: "Helvetica Neue";"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYkITiVTmP2J-GgwpKcl13xt-DnSdVh5ZLaCHtup7plimfYZwtaXadqv2fTMNjsg-AY1NB5a2vN-njNFFb8R-fZ_B4LvRpg0d1GtJI2dmpV6TzMIW9ZndUtTYLiIuPxKMNfKVX5pXc3CA/s1600/volunteer.gif" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="101" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYkITiVTmP2J-GgwpKcl13xt-DnSdVh5ZLaCHtup7plimfYZwtaXadqv2fTMNjsg-AY1NB5a2vN-njNFFb8R-fZ_B4LvRpg0d1GtJI2dmpV6TzMIW9ZndUtTYLiIuPxKMNfKVX5pXc3CA/s200/volunteer.gif" width="200" /></a></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #29303b; font-family: "Helvetica Neue"; font-size: 15.0pt; mso-bidi-font-family: "Helvetica Neue";">Volunteers play an
integral role for many businesses and organizations by providing, both labor
and experience, a substantial economic benefit. With today's shrinking budgets
and subsidies, the careful cultivation of a volunteer workforce is crucial. For
many of us, planned projects or events could not be executed without the work,
knowledge and time donated by volunteers.<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #29303b; font-family: "Helvetica Neue"; font-size: 15.0pt; mso-bidi-font-family: "Helvetica Neue";"><br /></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #29303b; font-family: "Helvetica Neue"; font-size: 15.0pt; mso-bidi-font-family: "Helvetica Neue";">By using the full
potential of a volunteer workforce, an organization can expand their services;
bring about closer ties with the community; increase the organization's
opportunities; and provide an enormous amount of manpower. However, acquiring
and using volunteers takes effort and planning. Remember that volunteers give
their time and talents by choice. The trick is to make them choose your
organization as the recipient.<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #29303b; font-family: "Helvetica Neue"; font-size: 15.0pt; mso-bidi-font-family: "Helvetica Neue";"><br /></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="color: #29303b; font-family: "Helvetica Neue"; font-size: 15.0pt; mso-bidi-font-family: "Helvetica Neue";">Acquiring Volunteers<o:p></o:p></span></b></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="color: #29303b; font-family: "Helvetica Neue"; font-size: 15.0pt; mso-bidi-font-family: "Helvetica Neue";"><br /></span></b></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #29303b; font-family: "Helvetica Neue"; font-size: 15.0pt; mso-bidi-font-family: "Helvetica Neue";">In order to attract
volunteers, you must plan appropriately. This allows you to determine essential
information such as: what type of volunteers you need, how many you need, how
long you will need them, where they will be placed, and the exact duties that
you will need to assign them. Plan on taking a substantial amount of time to
coordinate volunteer hours and train them properly.<o:p></o:p></span></div>
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<span style="color: #29303b; font-family: "Helvetica Neue"; font-size: 15.0pt; mso-bidi-font-family: "Helvetica Neue";"><br /></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #29303b; font-family: "Helvetica Neue"; font-size: 15.0pt; mso-bidi-font-family: "Helvetica Neue";">Asking someone for help is
often viewed as a compliment. It is flattering to be told that your abilities
are in demand. Most people enjoy helping, particularly when they know that
their labor and knowledge are genuinely needed and will be used effectively to
complete an important project. <o:p></o:p></span></div>
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<span style="color: #29303b; font-family: "Helvetica Neue"; font-size: 15.0pt; mso-bidi-font-family: "Helvetica Neue";"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQdvueu0OyNKSh2LAO6dBl_j_qbH1XDSPIuJY-0jMcHh1ckR3GLwM_ObO_gXIprT4pcynFKzcD3ev7wCEUdR_DdfkoAwnMrgKwqzbrSfPa-njoiRAwz1YQDY1FHgpY90DqsJ2ZKViTm_Y/s1600/Team+volunteering.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="132" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQdvueu0OyNKSh2LAO6dBl_j_qbH1XDSPIuJY-0jMcHh1ckR3GLwM_ObO_gXIprT4pcynFKzcD3ev7wCEUdR_DdfkoAwnMrgKwqzbrSfPa-njoiRAwz1YQDY1FHgpY90DqsJ2ZKViTm_Y/s200/Team+volunteering.jpg" width="200" /></a></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #29303b; font-family: "Helvetica Neue"; font-size: 15.0pt; mso-bidi-font-family: "Helvetica Neue";">How you propose to retain
your volunteer workforce helps in its acquisition. If you require expertise in
a certain area, begin your search at the places where this expertise can be
found. <span style="mso-spacerun: yes;"> </span>Membership organizations and
religious institutions usually have a wealth of talent ready to volunteer for
them.<span style="mso-spacerun: yes;"> </span>It is important to know who your
members are, the skills they bring to your organization and how you can utilize
them effectively.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #29303b; font-family: "Helvetica Neue"; font-size: 15.0pt; mso-bidi-font-family: "Helvetica Neue";"><span style="mso-spacerun: yes;"><br /></span></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="color: #29303b; font-family: "Helvetica Neue"; font-size: 15.0pt; mso-bidi-font-family: "Helvetica Neue";">Convincing People to Volunteer<o:p></o:p></span></b></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="color: #29303b; font-family: "Helvetica Neue"; font-size: 15.0pt; mso-bidi-font-family: "Helvetica Neue";"><br /></span></b></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #29303b; font-family: "Helvetica Neue"; font-size: 15.0pt; mso-bidi-font-family: "Helvetica Neue";">Do not forget to fully
discuss why you need volunteers and what you hope to accomplish. You may even
be able to turn your request into their idea. Focus on the good things that
will come about when the project is over. Ensure that the work is necessary…no
one likes to do “busy” work or feel that they are wasting their time. <o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #29303b; font-family: "Helvetica Neue"; font-size: 15.0pt; mso-bidi-font-family: "Helvetica Neue";"><br /></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #29303b; font-family: "Helvetica Neue"; font-size: 15.0pt; mso-bidi-font-family: "Helvetica Neue";">Always appreciate the fact
that a volunteer is not only using their skills to help you, but they are also
donating their time.<span style="mso-spacerun: yes;"> </span>They might be
taking time off from their paid employment or other activities they participate
in.<span style="mso-spacerun: yes;"> </span>Make sure that you have things ready
for them when they arrive so they can complete the tasks that they are
volunteering to do.<span style="mso-spacerun: yes;"> </span>Let them know if
there are issues that will make their work difficult or take longer then
expected.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #29303b; font-family: "Helvetica Neue"; font-size: 15.0pt; mso-bidi-font-family: "Helvetica Neue";"><span style="mso-spacerun: yes;"><br /></span></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="color: #29303b; font-family: "Helvetica Neue"; font-size: 15.0pt; mso-bidi-font-family: "Helvetica Neue";">Keeping Volunteers<o:p></o:p></span></b></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="color: #29303b; font-family: "Helvetica Neue"; font-size: 15.0pt; mso-bidi-font-family: "Helvetica Neue";"><br /></span></b></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #29303b; font-family: "Helvetica Neue"; font-size: 15.0pt; mso-bidi-font-family: "Helvetica Neue";">Sharing and distributing
information is the first step to keeping volunteers motivated and involved. An
active, thorough orientation is mandatory. Make sure that all volunteers
understand the project, its background, why it is being done in a particular
way, and what their role will be on the project team. Be careful not to treat
the volunteer as if they are not a contributing member of the team and don’t
ask them to do menial work such as getting coffee or maintenance work. Try to avoid
excessive bossing around of volunteers by paid employees. <o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #29303b; font-family: "Helvetica Neue"; font-size: 15.0pt; mso-bidi-font-family: "Helvetica Neue";">To further understand how
to keep volunteers, it is vital to know their motivation for volunteering in
the first place. Since money is not involved, the motivation to freely give
their precious time must be very strong. <span style="mso-spacerun: yes;"> </span>Supporting a cause, feeling that the can make
a difference, to further self-interests or just wishing to help are all valid
reasons. It is up to you to politely discover the reasons why they chose to
volunteer at your organization and to fulfill their needs as volunteers.<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #29303b; font-family: "Helvetica Neue"; font-size: 15.0pt; mso-bidi-font-family: "Helvetica Neue";"><br /></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #29303b; font-family: "Helvetica Neue"; font-size: 15.0pt; mso-bidi-font-family: "Helvetica Neue";">Satisfying these
prerequisites will keep your volunteers coming back, often bringing new
recruits with them. This is what can ultimately separate your organization from
the many others that search for free help. Recognizing and satisfying volunteer
needs is the key to acquiring and keeping them.<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #29303b; font-family: "Helvetica Neue"; font-size: 15.0pt; mso-bidi-font-family: "Helvetica Neue";"><br /></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #29303b; font-family: "Helvetica Neue"; font-size: 15.0pt; mso-bidi-font-family: "Helvetica Neue";">Even the most resolute volunteer
likes to be thanked. <span style="mso-spacerun: yes;"> </span>Be sure to
distribute thank-you letters, certificates of appreciation or even some words
of appreciation. Make sure that everyone involved receives some sort of
recognition. The least expensive recognition--and the most often forgotten--is
the sincere acknowledgment of an individual's work. Acknowledging and rewarding
individual accomplishments are powerful incentives in motivation and retention.<o:p></o:p></span></div>
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<br /></div>
<!--EndFragment-->Anonymoushttp://www.blogger.com/profile/09979794293403543418noreply@blogger.com0tag:blogger.com,1999:blog-105344126766793265.post-4829547841418693272012-03-20T11:35:00.000-07:002012-03-20T11:35:04.363-07:00WHY DO I NEED A BUSINESS PLAN?<!--[if gte mso 9]><xml>
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<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaoJmqnNfE6fKoPDLvQhYbJ6cN304kCaNz5rDGhyjRzdYwrM7CCMkekpzpd5FO8jbtur_hyEPfXDCJLDKV-7PVmRb6Oanz7HUxauBqP8lfIOIJDs2FzgtqKxezh3gA7ysFOJypS2aldpQ/s1600/Business-plan.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="138" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaoJmqnNfE6fKoPDLvQhYbJ6cN304kCaNz5rDGhyjRzdYwrM7CCMkekpzpd5FO8jbtur_hyEPfXDCJLDKV-7PVmRb6Oanz7HUxauBqP8lfIOIJDs2FzgtqKxezh3gA7ysFOJypS2aldpQ/s200/Business-plan.jpg" width="200" /></a></div>
<div class="MsoNormal" style="margin-bottom: .25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: Verdana; mso-bidi-font-family: Verdana;">The most common questions I hear from entrepreneurs who
are starting a new business are, "Do I really need a business plan? Is
writing a business plan really the best use of my time?" My answer to
these questions is always, unequivocally "Yes!"<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: Verdana; mso-bidi-font-family: Verdana;">I know (because I write them) that business plans can
take a long time to write, require that you have a tremendous amount of data at
your fingertips, depend in part on projections, and often are responsible for
creating a long list of research you still need to conduct and other work you
need to complete.<o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAkHcL_NG7rnmCxYkMfKMvjwvCoE-WlFTL3oFc8SN3zI-8w9_ccA8FEMWKT_G3dzYYQJsfXWRDaJKN_xj5ocint3ZLWbfGHIZT1e_BAtIePlKhFotpltkLrvhWzIeEJbbfkJW2Y6zeb5Y/s1600/consulting.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAkHcL_NG7rnmCxYkMfKMvjwvCoE-WlFTL3oFc8SN3zI-8w9_ccA8FEMWKT_G3dzYYQJsfXWRDaJKN_xj5ocint3ZLWbfGHIZT1e_BAtIePlKhFotpltkLrvhWzIeEJbbfkJW2Y6zeb5Y/s200/consulting.jpg" width="200" /></a></div>
<div class="MsoNormal" style="margin-bottom: .25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: Verdana; mso-bidi-font-family: Verdana;">But despite all of that, business plans are the most
effective way for small business owners to manage their business…no matter
whether they are a start up or an established business.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: Verdana; mso-bidi-font-family: Verdana;">Here are some of the important reasons why you should
have a business plan….<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><span style="color: #262626; font-family: Verdana; mso-bidi-font-family: Verdana;">A Business Plan is Simply a Must-Have for Some
Businesses</span></b><span style="color: #262626; font-family: Verdana; mso-bidi-font-family: Verdana;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: Verdana; mso-bidi-font-family: Verdana;">If you plan to approach a financial institution for a
loan, apply for a small business grant, pitch your business idea to investors,
or enlist the support of a business partner, a business plan is required.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: Verdana; mso-bidi-font-family: Verdana;">Potential investors and supporters want to see the true
potential of your business idea clearly laid out in hard facts and numbers. A
business plan is the best, and generally, the only acceptable way to provide
this information.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><span style="color: #262626; font-family: Verdana; mso-bidi-font-family: Verdana;">A Business Plan Helps You Make Decisions</span></b><span style="color: #262626; font-family: Verdana; mso-bidi-font-family: Verdana;"><o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcKMvxmCGhUjcAGK3s9DfgaZK-HHK5NzrEDTJmdarfCljjguhm5qpI-yNDFEZDqPtVd_i3BPM2p4Isvnaqv0kBGevR_wphRj4lwP7UXXbhUvZ2Wl2Wpv6qzsgzV4NtKhFsJ8MVFfmixLE/s1600/decision-making.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcKMvxmCGhUjcAGK3s9DfgaZK-HHK5NzrEDTJmdarfCljjguhm5qpI-yNDFEZDqPtVd_i3BPM2p4Isvnaqv0kBGevR_wphRj4lwP7UXXbhUvZ2Wl2Wpv6qzsgzV4NtKhFsJ8MVFfmixLE/s1600/decision-making.jpg" /></a></div>
<div class="MsoNormal" style="margin-bottom: .25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: Verdana; mso-bidi-font-family: Verdana;">There are some sections in a traditional business plan
that you simply cannot complete if you are on the fence, undecided, or not
fully committed to a certain point. Business plans help you eliminate the gray
area because you have to write specific information down in a clear and
distinct way. Making tough decisions is often one of the hardest things to do and
where a business plan can be most useful.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: Verdana; mso-bidi-font-family: Verdana;">For example, if you have not decided on exactly what
products you will sell at what price points, it will be very difficult for you
to complete the Products and Services section of your business plan.
Identifying this and other vital information is a valuable end product of the
business planning process.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><span style="color: #262626; font-family: Verdana; mso-bidi-font-family: Verdana;">A Business Plan Can Be a Reality Check</span></b><span style="color: #262626; font-family: Verdana; mso-bidi-font-family: Verdana;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: Verdana; mso-bidi-font-family: Verdana;">Writing a business plan is often the first real struggle
for the small business owner who wants to launch a new venture, but doesn't
want to consider that his or her business concept may be a bit flawed or is not
yet fully developed.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: Verdana; mso-bidi-font-family: Verdana;">While this is an unwelcome and terrifying thought for an
impassioned entrepreneur, identifying gaps early on in the process gives
business owners a chance to shore up their research, test their ideas and take
steps to make the business stronger and more viable. This may initially be a
step back, but any and all further work can bolster the entrepreneur's chance
of success before he or she invests time and money in a business that is likely
to fail.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><span style="color: #262626; font-family: Verdana; mso-bidi-font-family: Verdana;">A Business Plan Can Give You New Ideas</span></b><span style="color: #262626; font-family: Verdana; mso-bidi-font-family: Verdana;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: Verdana; mso-bidi-font-family: Verdana;">Discovering new ideas, different approaches and fresh
perspectives are some of best things that can happen from the depths of the
business planning process. Despite the negative way some people feel about the
planning process, a business plan isn't just a long, stiff, and structured
document.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: Verdana; mso-bidi-font-family: Verdana;">In fact, an effective business plan is the opposite;
it's a flexible, growing and dynamic tool that can help you think creatively
and come up with new solutions for some of your toughest business challenges. This
is especially true when you consider the Marketing and Strategy section.<span style="mso-spacerun: yes;"> </span>Here, as you create a blueprint for your
marketing activities, creativity and fresh ideas are invaluable.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b><span style="color: #262626; font-family: Verdana; mso-bidi-font-family: Verdana;">A Business Plan Creates an Action Plan</span></b><span style="color: #262626; font-family: Verdana; mso-bidi-font-family: Verdana;"><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: Verdana; mso-bidi-font-family: Verdana;">A business plan is a useful document for any small
business owner. But when you use your business plan as a tool to help you
outline action items, next steps and future activities, you are creating a
living, breathing document that not only outlines where you are and where you
want to be, but also gives you the directions you need to get there.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="color: #262626; font-family: Verdana; mso-bidi-font-family: Verdana;">Established
Business Need Business Plans Too<o:p></o:p></span></b></div>
<div class="MsoNormal" style="margin-bottom: .25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: Verdana; mso-bidi-font-family: Verdana;">A business plan is not something that you write and then
file away in the bottom drawer of a file cabinet…never to be looked at
again.<span style="mso-spacerun: yes;"> </span>A well-written business plan
incorporates monthly, quarterly and yearly reviews.<span style="mso-spacerun: yes;"> </span>This is a way of seeing what is going right
and what is going wrong.<span style="mso-spacerun: yes;"> </span>Analysis of
your action plan and whether you are meeting your goals on a regular basis
alerts you to making necessary adjustments before it is too late.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<b style="mso-bidi-font-weight: normal;"><span style="color: #262626; font-family: Verdana; mso-bidi-font-family: Verdana;">Why Hire
A Business Professional To Write Your Business Plan<o:p></o:p></span></b></div>
<div class="MsoNormal" style="margin-bottom: .25in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: Verdana; mso-bidi-font-family: Verdana;">Simply put because they know how.<span style="mso-spacerun: yes;"> </span>They know how to make the business concept
attractive to potential investors and finance people.<span style="mso-spacerun: yes;"> </span>They are experienced doing all of the
research so that you have the most applicable and up-to-date data about the
industry and your competitors.<span style="mso-spacerun: yes;"> </span>They are
expert at crunching the numbers so that your projections are accurate and you
(and your investors) don’t have surprises later.<span style="mso-spacerun: yes;"> </span>But probably mostly they can help you create
a business model that will be the foundation for a successful and profitable
business.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #262626; font-family: Verdana; mso-bidi-font-family: Verdana;">BizBuilding has the reputation of creating comprehensive business
plans that help people start and manage successful and profitable businesses.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #262626; font-family: Verdana; mso-bidi-font-family: Verdana;">Anyone following this blog is eligible for a 10% discount on a
new business plan! </span><o:p></o:p></div>
<!--EndFragment-->Anonymoushttp://www.blogger.com/profile/09979794293403543418noreply@blogger.com2tag:blogger.com,1999:blog-105344126766793265.post-53496939695305905502012-03-18T10:26:00.002-07:002012-03-18T10:27:58.559-07:00DON'T BURN YOUR BRIDGES!!!<br />
<div class="MsoNormal" style="margin-bottom: 24.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span class="Apple-style-span" style="color: #0e0e0e; font-family: 'Times New Roman';"><span class="Apple-style-span" style="font-size: 21px;">
</span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span class="Apple-style-span" style="color: #0e0e0e; font-family: 'Times New Roman';"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLMMrTu8dB1CEd7nMRb9AgFOBDcM5bopTCD49_aOCY91WpmIcwHRjwqfXJG8q_G95mxHZPh87p3nkG6dlputKDIX02hzGJrRTMljhKQiV7VeuPYpOs4XFuIJ-PyENR4HHN6yOaLZFpZho/s1600/burning_bridges.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLMMrTu8dB1CEd7nMRb9AgFOBDcM5bopTCD49_aOCY91WpmIcwHRjwqfXJG8q_G95mxHZPh87p3nkG6dlputKDIX02hzGJrRTMljhKQiV7VeuPYpOs4XFuIJ-PyENR4HHN6yOaLZFpZho/s200/burning_bridges.jpg" width="193" /></a></span></div>
<div class="MsoNormal" style="margin-bottom: 24.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span class="Apple-style-span" style="color: #0e0e0e; font-family: 'Times New Roman';"><span style="color: #0e0e0e; font-family: Palatino; font-size: 14pt;">When you’re running a
business, whether it is a brick and mortar business or an online venture, you
never know who your next benefactor or customer might be. For that simple
reason, it’s a good idea never to burn bridges behind you. I think most of us
realize this on some level. Yet it’s amazing how often it happens anyway.<o:p></o:p></span></span></div>
<span class="Apple-style-span" style="color: #0e0e0e; font-family: 'Times New Roman';">
</span><br />
<div class="MsoNormal" style="margin-bottom: 15.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span class="Apple-style-span" style="color: #0e0e0e; font-family: 'Times New Roman';"><span style="font-family: Palatino; font-size: 14pt;">This saying “Don’t burn your bridges behind you” has
never been more fitting than in today’s highly connected business world.
Likely military in origin, the phrase probably is based on the strategy that
once a<a href="http://www.wisegeek.com/what-does-it-mean-if-you-are-burning-bridges.htm"><span style="color: #255089;"> bridge </span></a>was burned, there was no way to turn
back from a chosen path. In the marketplace, it’s basically the same principal.<o:p></o:p></span></span></div>
<span class="Apple-style-span" style="color: #0e0e0e; font-family: 'Times New Roman';">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguqkPV18RMZIIUFgcU5B53eqIbrqXnfJDQe7ncZeR5Iv1N0LQUXclD-3_UT8e_Eoq5GiIMaqM6M6swAjkLgA0ze2bziPjXv7ncq1qJeVULg2P3j-zkQMNYvssECAuqhcRyXO7ZzmwjtSA/s1600/burning-bridges.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="142" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguqkPV18RMZIIUFgcU5B53eqIbrqXnfJDQe7ncZeR5Iv1N0LQUXclD-3_UT8e_Eoq5GiIMaqM6M6swAjkLgA0ze2bziPjXv7ncq1qJeVULg2P3j-zkQMNYvssECAuqhcRyXO7ZzmwjtSA/s200/burning-bridges.jpg" width="200" /></a></div>
<div class="MsoNormal" style="margin-bottom: 15.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Palatino; font-size: 14pt;">Picture this: You’re at work and your boss makes a
remark that sends your blood pressure sky high. Without thinking, you
immediately go on the defensive either verbally or with an email, and you
outline exactly what’s on your mind. Have you found yourself reacting like this?<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 15.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Palatino; font-size: 14pt;">Unexpected situations such as this can tempt you to
tell people how you feel. One business manager found out how a previous
employee felt through Facebook. Creating an enemy who can end up hurting
you in the future is not a wise move.<o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7KOvYpmK3TWxD7XnExMeJh2ImvUJtnWvoppPR_vrOpk7S_NCEqNzEa45XQwTs_vgYxUvF8RwX-Rl7V-NqP7QIoPoo7R3cpuF25Gpo1GeFdXri3vSMT9RoqtrIBe53bj34GL1D7dK9sCc/s1600/forn1029l.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="145" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7KOvYpmK3TWxD7XnExMeJh2ImvUJtnWvoppPR_vrOpk7S_NCEqNzEa45XQwTs_vgYxUvF8RwX-Rl7V-NqP7QIoPoo7R3cpuF25Gpo1GeFdXri3vSMT9RoqtrIBe53bj34GL1D7dK9sCc/s200/forn1029l.jpg" width="200" /></a></div>
<div class="MsoNormal" style="margin-bottom: 15.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Palatino; font-size: 14pt;">While it may feel good to let off some steam, how
you respond to stressful situations can hurt you in the future,
particularly if you stay in the same job or career field. Put simply, burning
your bridges is bad for business relationships.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 15.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Palatino; font-size: 14pt;">Burning your bridges is an even worse strategy than
it was in past times because in today’s marketplace we are more connected and
you never know when you will run into previous customers, colleagues or connections.
Many times job candidates hear about a
company that has a position that they are really excited about, but then learn
that a previous boss — with whom they had a rocky relationship — is working
there. This is not about being assertive
or saving face when encountering a challenging situation. It’s all about the
reaction and the damage it inflicts on relationships you need to keep in mind
for future situations.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 15.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Palatino; font-size: 14pt;">So how do you know when you are in danger of
lighting an emotional fire that could burn a valuable bridge? If you’re in
reaction mode, you’re in the danger zone. Be aware of your reactions to
people who push your buttons at work, and prepare for those reactions.
For example, one of the most effective techniques to stop a reaction is also
the most simplest “Count to 10”. A
breath of fresh air also does wonders, so consider walking downstairs or taking
a small break. One of my favorites is to
take a few minutes to do some deep yoga breathing.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 15.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Palatino; font-size: 14pt;">The point is this: Before the email is sent, stop
and think about the possible ramifications later on to your business and
your career.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 15.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Palatino; font-size: 14pt;">What if you already have had a bad day, and
responded in a way you wish you could take back? Bridges can be rebuilt,
but you’ll have to swallow your ego and approach the situation with humility. You
can’t take back the moment, however you can apologize for your reaction in
hopes of repairing the relationship. The same fervor and skill you used
to write that angry email could be used to write an apology in the hope of
mending fences.<o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4M5YGeUzcZw1e411UQG0VzAEioeqFSmoDbuFaB9nJPpF_Oz4vJmsHD0q_cvjs7oqDZWbWqxD4I8qGa74c4v2KU8RZUlIYfu5atYu7d3P351Vos07ErAgW2oZTXJZJ9QhcJ-_uwTIQTmY/s1600/images.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4M5YGeUzcZw1e411UQG0VzAEioeqFSmoDbuFaB9nJPpF_Oz4vJmsHD0q_cvjs7oqDZWbWqxD4I8qGa74c4v2KU8RZUlIYfu5atYu7d3P351Vos07ErAgW2oZTXJZJ9QhcJ-_uwTIQTmY/s200/images.jpeg" width="200" /></a></div>
<div class="MsoNormal" style="margin-bottom: 24.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Palatino; font-size: 14pt;">Remember…</span><span style="color: #0e0e0e; font-family: Palatino; font-size: 14pt;"> You
never know who might be in a position to benefit your business at some point in
the future. Always treat people in a respectful fashion as if you were
currently doing business with them. Don’t burn any bridges by insulting or
antagonizing a contact without cause. Even with cause, consider the wisdom of
such a move. It might just come back to haunt you.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 24.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #0e0e0e; font-family: Palatino; font-size: 14pt;">This advice is relevant
to online contacts as well as “real life” contacts. Don’t assume that snarky
comments made online are anonymous. They’re not!<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 24.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Palatino; font-size: 14pt;">What would you do if you had a bridge-burning
experience? Would you leave it alone or try to mend it?</span><span style="color: #0e0e0e; font-family: Palatino; font-size: 14pt;"><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
</span>Anonymoushttp://www.blogger.com/profile/09979794293403543418noreply@blogger.com1tag:blogger.com,1999:blog-105344126766793265.post-28572748198501723572012-03-15T06:48:00.000-07:002012-03-15T06:48:00.525-07:00"Nostalgia, you’re just good for one day"...THE CASE FOR INNOVATION<!--[if gte mso 9]><xml>
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<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbS2Un4tLWybYY56jS3Tm5M5FFElu3pjGtE8p4CnQns_8LvO2ybwAMwdSEtLVMHvw08CdtcWzWtUtrbDxCShR_Dy5r4j2VJVVnCVSb3fT19sOhsPSqItuos2wLhDEpRyAa-5MYdPOGqE8/s1600/innovative_21.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbS2Un4tLWybYY56jS3Tm5M5FFElu3pjGtE8p4CnQns_8LvO2ybwAMwdSEtLVMHvw08CdtcWzWtUtrbDxCShR_Dy5r4j2VJVVnCVSb3fT19sOhsPSqItuos2wLhDEpRyAa-5MYdPOGqE8/s200/innovative_21.jpg" width="173" /></a></div>
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<span style="color: #262626; font-family: Arial; font-size: 13.0pt;">You may have noticed that Hollywood likes making sequels,
reboots, and re-imagining of treasured classics, books, and other movies. Some
have said that Hollywood could simply be running out of ideas and this is the
only way that they’re coming up with any “new” content at all.<o:p></o:p></span></div>
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<span style="color: #262626; font-family: Arial; font-size: 13.0pt;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNa_YvA-qASinnH7zrcl5qrHZwppSfsbAK6jNqBbhyphenhyphennmE7UMsQ5nxAB9uOFu6D0iZrQZQ2wcNRH-7w_6qa8-R9H8xeShyR9zXwZzgJbROJiWMHc3VxGjVN6yRFLH_F11JpMH_BUNZo4iE/s1600/raw.gif" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNa_YvA-qASinnH7zrcl5qrHZwppSfsbAK6jNqBbhyphenhyphennmE7UMsQ5nxAB9uOFu6D0iZrQZQ2wcNRH-7w_6qa8-R9H8xeShyR9zXwZzgJbROJiWMHc3VxGjVN6yRFLH_F11JpMH_BUNZo4iE/s200/raw.gif" width="191" /></a></div>
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<span style="color: #262626; font-family: Arial; font-size: 13.0pt;">That raises an interesting conundrum, not only in the realm of
movie-making, but also in the course of running any other kind of business too.
Do you capitalize on what is familiar, giving it a slightly new twist to appeal
to an existing audience? Or do you take the risk of being something completely
different, innovating your industry in a new direction of some sort?<o:p></o:p></span></div>
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<span style="color: #262626; font-family: Arial; font-size: 13.0pt;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: Arial; font-size: 13.0pt;">We’ve all sat in business planning
meetings listening to colleagues trying to reinvent the wheel with initiatives
that were implemented (and in some cases failed) years ago while shooting down new
ideas that are offered up.<span style="mso-spacerun: yes;"> </span>These are the
same colleagues that don’t respond to emails and think you are silly because
you have a Facebook page and profile on linked in.<span style="mso-spacerun: yes;"> </span>As Bob Dylan so eloquently said <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div align="center" class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-align: center; text-autospace: none;">
<span style="color: #262626; font-family: Arial; font-size: 13.0pt;">You’ve got
a face, a soul, and a name<o:p></o:p></span></div>
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<span style="color: #262626; font-family: Arial; font-size: 13.0pt;">But if you
stay we both will go insane<o:p></o:p></span></div>
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<span style="color: #262626; font-family: Arial; font-size: 13.0pt;">Nostalgia,
you’re just good for one day</span></div>
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<br /></div>
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<span style="color: #262626; font-family: Arial; font-size: 13.0pt;">There are certainly pros and cons to both approaches. Let’s say
that you are opening a new restaurant, for instance. If you take the former
route, you would take some time-honored recipes and do your best to live up to
those old expectations. You want to make that classic dish better than anyone
else, but there is a distinct possibility that you’ll just get lost in the
crowd of everyone else making the same dish.<o:p></o:p></span></div>
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<span style="color: #262626; font-family: Arial; font-size: 13.0pt;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjDdllMBMYyP1tY0Y_eL_L2mjpOeQZNlY6FFZIC-OE77oCJhVRoNWa8JkT-B76WaIR7ULs5Av1hwPL8SsvuJtwPUs6zM4f6-9GG8igKFAhJjHyxCrRecoCd_zhH9dSf_isiMEBPsgrSZc/s1600/innovation.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="185" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjDdllMBMYyP1tY0Y_eL_L2mjpOeQZNlY6FFZIC-OE77oCJhVRoNWa8JkT-B76WaIR7ULs5Av1hwPL8SsvuJtwPUs6zM4f6-9GG8igKFAhJjHyxCrRecoCd_zhH9dSf_isiMEBPsgrSZc/s200/innovation.png" width="200" /></a></div>
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<span style="color: #262626; font-family: Arial; font-size: 13.0pt;">On the flip side, if you take the latter route, you’ll come up
with brand new recipes that are unlike anything that anyone else in the city
offers. You may attract that initial novelty factor from new clients, but will
you be able to retain them in the long term? More importantly, will they like
your new and fresh approach at all?<o:p></o:p></span></div>
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<div class="MsoNormal">
<span style="color: #262626; font-family: Arial; font-size: 13.0pt;">What
do you think? Is it better to capitalize on nostalgia or novelty when it comes
to your product offerings?</span><o:p></o:p></div>
<!--EndFragment-->Anonymoushttp://www.blogger.com/profile/09979794293403543418noreply@blogger.com0tag:blogger.com,1999:blog-105344126766793265.post-30830656980764526292012-03-13T09:44:00.000-07:002012-03-13T09:44:27.864-07:00SPRING CLEANING: ORGANIZE YOUR OFFICE!!!<!--[if !mso]>
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<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguUUeJVPgDCGD_RTbFomNOHNxBmVxaysuULPpgTxqgZLzMwD6t8_nVvCfU-fPjq9Wj8WHhAB7hZNGt-UH3TRTQt2XWe7nbCL2hvIQ4PbyaXTnvm-ilm39fLfvtxEXW_tvZ9cElUFtsrmM/s1600/spring-cleaning.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguUUeJVPgDCGD_RTbFomNOHNxBmVxaysuULPpgTxqgZLzMwD6t8_nVvCfU-fPjq9Wj8WHhAB7hZNGt-UH3TRTQt2XWe7nbCL2hvIQ4PbyaXTnvm-ilm39fLfvtxEXW_tvZ9cElUFtsrmM/s200/spring-cleaning.jpg" width="190" /></a></div>
<div class="MsoNormal">
<span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-fareast-language: EN-US;">With the unseasonable warm weather we’re experiencing in New
York today, you can’t help but start thinking of Spring.<span style="mso-spacerun: yes;"> </span>With those thoughts come the need to do spring cleaning.<span style="mso-spacerun: yes;"> </span>This is a great time to
clear out the clutter that has accumulated in your office or work-space during
the winter season.<span style="mso-spacerun: yes;"> </span>Having a clean and
well organized space to work is a great way to be inspired to do new and
innovative things.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-fareast-language: EN-US;"><span style="mso-spacerun: yes;"><br /></span></span></div>
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<span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-fareast-language: EN-US;">So here are a few simple projects that, with little
effort, will help freshen up your office.<span style="mso-spacerun: yes;">
</span>These tips should go a long way towards making you feel more organized,
energized and ready to forge ahead with new business ideas.<o:p></o:p></span></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="color: #002288; font-family: 'Palatino Linotype';"><br /></span><span class="Apple-style-span" style="font-family: 'Palatino Linotype';"><span class="Apple-style-span" style="font-size: 19px;"></span></span><b><span style="border: none windowtext 1.0pt; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-border-alt: none windowtext 0in; mso-fareast-language: EN-US; padding: 0in;">Back Up Your Files:<span style="mso-spacerun: yes;">
</span></span></b><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-fareast-language: EN-US;">Whether you have an external hard drive, or use an
online tool like ICloud or <a href="http://www.dropbox.com/"><span style="border: none windowtext 1.0pt; color: #002288; mso-border-alt: none windowtext 0in; padding: 0in;">Dropbox</span></a>, there’s something quite satisfying about
knowing your files are safe. This is a task that we often think about, but
somehow never get to.<span style="mso-spacerun: yes;"> </span>Some of us learn
the importance of backing up files the hard way. For those of you who have not
backed up your files before check out <a href="http://lifehacker.com/5818908/dropbox-vs-the-alternatives-which-online-syncing-service-is-right-for-you"><span style="border: none windowtext 1.0pt; color: #002288; mso-border-alt: none windowtext 0in; padding: 0in;">best online synching services</span></a>. Also for designers take
a look at <a href="http://layervault.com/"><span style="border: none windowtext 1.0pt; color: #002288; mso-border-alt: none windowtext 0in; padding: 0in;">Layervault</span></a>,
a back up filing program described as ‘Dropbox for designers’, it’s a tool that
allows you to manage different versions of your design files. One more to look
at is <a href="http://www.crashplan.com/"><span style="border: none windowtext 1.0pt; color: #002288; mso-border-alt: none windowtext 0in; padding: 0in;">crashplan.com</span></a>.</span><span class="Apple-style-span" style="font-family: 'Palatino Linotype';"><span class="Apple-style-span" style="font-size: 19px;"><br /></span></span></div>
<div class="MsoNormal">
<span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-fareast-language: EN-US;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0AWalipbtfHhgaWcT2kSjv5cUQa_MloZlhSbImTtPeqiU4CwS6FYGZyAmQYP9o7aY4vS1oBtO-MV76546U2vnKHT3gpWxHDOMw4E0PpHRuJBmgNzUYIZ5RHNlESQ6ZREjYG83TG-VQDo/s1600/spring_cleaning.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0AWalipbtfHhgaWcT2kSjv5cUQa_MloZlhSbImTtPeqiU4CwS6FYGZyAmQYP9o7aY4vS1oBtO-MV76546U2vnKHT3gpWxHDOMw4E0PpHRuJBmgNzUYIZ5RHNlESQ6ZREjYG83TG-VQDo/s200/spring_cleaning.jpg" width="141" /></a></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-fareast-language: EN-US;">Review and Organize Paper Files</span></b><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-fareast-language: EN-US;">:<span style="mso-spacerun: yes;"> </span>While most of us exclusively use on-line
files, there are still those pesky paper files that take up space in your
office.<span style="mso-spacerun: yes;"> </span>This would be a good time to go
through these files<span style="mso-spacerun: yes;"> </span>and figure out which
ones can be scanned and incorporated with your on-line file system including
saving them to discs that are easier to store.<span style="mso-spacerun: yes;">
</span>Paper files that you don’t use but are hesitant to toss out can be
stored away in a separate area so that they do not take up valuable office
space.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-fareast-language: EN-US;"><span style="mso-spacerun: yes;"><br /></span></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial; mso-fareast-language: EN-US;">Clean and Organize Office Supplies:<span style="mso-spacerun: yes;"> </span></span></b><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial; mso-fareast-language: EN-US;">This might seem easy and not really necessary, but it is important to
inventory what you have and figure out what you need to order.<span style="mso-spacerun: yes;"> </span>It also gives you the opportunity to figure
out what items you use (and need) and what was wasteful.<span style="mso-spacerun: yes;"> </span>It is also a good time to figure out how to
take care of supplies and machinery in your office.<span style="mso-spacerun: yes;"> </span>Completing this simple item could actually
save you money in the long-term.<o:p></o:p></span></div>
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<span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial; mso-fareast-language: EN-US;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIP9EoVVtHKI4BK5eiQa6_k4zDZz5YjB2jfm7sMDQXdMy7BZq9LijDxjMMuT29HqcF1nvDA4CVHUYfkbB3mOd6yjw4EWWKZ-0bh12XBJoCBv7shK3MyLydbqWZEP7RvLySWT8Li_Ad-6w/s1600/spring-cleaning-cartoon.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="163" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIP9EoVVtHKI4BK5eiQa6_k4zDZz5YjB2jfm7sMDQXdMy7BZq9LijDxjMMuT29HqcF1nvDA4CVHUYfkbB3mOd6yjw4EWWKZ-0bh12XBJoCBv7shK3MyLydbqWZEP7RvLySWT8Li_Ad-6w/s200/spring-cleaning-cartoon.jpg" width="200" /></a></div>
<div class="MsoNormal">
<b><span style="border: none windowtext 1.0pt; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial; mso-border-alt: none windowtext 0in; mso-fareast-language: EN-US; padding: 0in;">Have A Major De-clutter:<span style="mso-spacerun: yes;"> </span></span></b><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial; mso-fareast-language: EN-US;"><span style="mso-spacerun: yes;"> </span>If the words ‘bomb site’ or
‘pigsty’ come to mind when you glance at your workspace, don’t panic, and do
not slowly back away. Arm yourself with cleaning products, garbage bags and
boxes for the thrift store. <span style="mso-spacerun: yes;"> </span>Storage
solutions don’t need to be expensive. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial; mso-fareast-language: EN-US;"><br /></span></div>
<div class="MsoNormal">
<b><span style="border: none windowtext 1.0pt; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial; mso-border-alt: none windowtext 0in; mso-fareast-language: EN-US; padding: 0in;">Desktop Facelift:</span></b><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial; mso-fareast-language: EN-US;"> <span style="mso-spacerun: yes;"> </span>Put a
new screensaver and wall paper on your desktop and other devices.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>There’s no end to the <a href="http://ilovetypography.com/love/"><span style="border: none windowtext 1.0pt; color: #002288; mso-border-alt: none windowtext 0in; padding: 0in;">beautiful</span></a> <a href="http://www.repeatxrepeaty.com/"><span style="border: none windowtext 1.0pt; color: #002288; mso-border-alt: none windowtext 0in; padding: 0in;">designs</span></a> <a href="http://www.behance.net/gallery/Disastro-Ecologico-%28wallpaper-serie%29/885511"><span style="border: none windowtext 1.0pt; color: #002288; mso-border-alt: none windowtext 0in; padding: 0in;">available</span></a><a href="http://www.animhut.com/photography/25-free-lomography-desktop-wallpaper-photography-collection/"><span style="border: none windowtext 1.0pt; color: #002288; mso-border-alt: none windowtext 0in; padding: 0in;">online</span></a>. Smashing Magazine offers a series of <a href="http://www.smashingmagazine.com/2012/02/29/desktop-wallpaper-calendar-march-2012/"><span style="border: none windowtext 1.0pt; color: #002288; mso-border-alt: none windowtext 0in; padding: 0in;">monthly desktop calendars</span></a> and they also invite
artists to submit their own. If you fancy a little exposure on the Smashing
Magazine blog, check out their <a href="http://www.smashingmagazine.com/2008/03/19/desktop-wallpaper-calendar-join-in/"><span style="border: none windowtext 1.0pt; color: #002288; mso-border-alt: none windowtext 0in; padding: 0in;">desktop wallpaper submission guidelines</span></a>.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial; mso-fareast-language: EN-US;">Reorganizing Your Space</span></b><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial; mso-fareast-language: EN-US;">:<span style="mso-spacerun: yes;">
</span>Sometimes just moving around the furniture in your office can give you a
boost.<span style="mso-spacerun: yes;"> </span>The desk that you moved away from
the window during the cold winter can be moved back so that you can feel the
sunshine.<span style="mso-spacerun: yes;"> </span>Changing your screensaver on
your computer to a more seasonal look can also change your attitude.<span style="mso-spacerun: yes;"> </span>Hang some new inspirational photos or
paintings around your office.<span style="mso-spacerun: yes;"> </span>Throw out
broken decorative objects that clutter things up and bring down your
spirit.<span style="mso-spacerun: yes;"> </span>Make sure your workspace
reflects your goals and the direction you want your business to take in the
coming months<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial; mso-fareast-language: EN-US;"><br /></span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-fareast-language: EN-US;">Sort Out Your Tunes</span></b><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-fareast-language: EN-US;">:<span style="mso-spacerun: yes;"> </span></span><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial; mso-fareast-language: EN-US;">Good music is essential to relaxation and motivation.<span style="mso-spacerun: yes;"> </span>Sometimes we just want to work to the sound
of the wind rustling thru the trees.<span style="mso-spacerun: yes;"> </span>On
other occasions we want some soft (or loud) music. <span style="mso-spacerun: yes;"> </span>There are some great sites like <a href="http://www.spotify.com/uk/"><span style="border: none windowtext 1.0pt; color: #002288; mso-border-alt: none windowtext 0in; padding: 0in;">Spotify</span></a>, <a href="http://www.rdio.com/"><span style="border: none windowtext 1.0pt; color: #002288; mso-border-alt: none windowtext 0in; padding: 0in;">Rdio</span></a> and <a href="https://mog.com/"><span style="border: none windowtext 1.0pt; color: #002288; mso-border-alt: none windowtext 0in; padding: 0in;">MOG</span></a> that allow
you to stream music on demand and create playlists. <a href="http://www.last.fm/"><span style="border: none windowtext 1.0pt; color: #002288; mso-border-alt: none windowtext 0in; padding: 0in;">Last FM</span></a> allows
you to stream radio stations tailored to your own music taste. Then there’s
always the other end of the technological spectrum – equipping your workspace
with a decent radio to listen to the latest news.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="border: none windowtext 1.0pt; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial; mso-border-alt: none windowtext 0in; mso-fareast-language: EN-US; padding: 0in;">Review Your Email Policy:<span style="mso-spacerun: yes;"> </span></span></b><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial; mso-fareast-language: EN-US;"><span style="mso-spacerun: yes;"> </span>Many of us bemoan the sheer
volume of email we have to deal with on a daily basis. If email is distracting
you from other things this is a good time to consider setting some boundaries.
Sites like the <a href="http://www.deliberatism.com/blog/the-single-sentence-email-project/"><span style="border: none windowtext 1.0pt; color: #002288; mso-border-alt: none windowtext 0in; padding: 0in;">Single Sentence Email Project</span></a> and <a href="http://five.sentenc.es/"><span style="border: none windowtext 1.0pt; color: #002288; mso-border-alt: none windowtext 0in; padding: 0in;">five.sentenc.es</span></a> encourage
us to form new habits by pledging to shorten the length of emails. Not only
will you be doing yourself a favor and increasing the time you have for other
projects, you’ll be putting less pressure on the inboxes of others too. There’s
also a lot to be said for checking your email at set times during the day.<o:p></o:p></span></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="color: #002288; font-family: 'Palatino Linotype';"><span class="Apple-style-span" style="font-size: 19px;"><br style="mso-special-character: line-break;" /></span></span><b><span style="border: none windowtext 1.0pt; font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial; mso-border-alt: none windowtext 0in; mso-fareast-language: EN-US; padding: 0in;">Review Your Business Plan:<span style="mso-spacerun: yes;"> </span></span></b><span style="font-family: "Palatino Linotype"; font-size: 14.0pt; mso-bidi-font-family: Arial; mso-fareast-language: EN-US;">If you began the year by setting new goals and ojectives for 2012, now’s
a great time to revisit them. Two months into 2012 is by no means too late to
give them an extra push. If you didn’t get a chance to update your business
plan for 2012 and January and February passed by in a blur, begin by writing a
list of goals you’d like to achieve this year then email the hotline at
BizBuilding to help you put together a plan of action! (<a href="mailto:ellen@bizbuildingstrategy.com">mailto:ellen@bizbuildingstrategy.com</a>)</span><span class="Apple-style-span" style="color: #002288; font-family: 'Palatino Linotype';"><span class="Apple-style-span" style="font-size: 19px;"><br /></span></span></div>
<div align="center" class="MsoNormal" style="margin-bottom: 6.0pt; margin-left: 0in; margin-right: 0in; margin-top: 6.0pt; text-align: center;">
<span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">
<hr align="center" noshade="" size="0" style="width: 6.25in;" width="450" />
</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal">
<br /></div>
<!--EndFragment-->Anonymoushttp://www.blogger.com/profile/09979794293403543418noreply@blogger.com5tag:blogger.com,1999:blog-105344126766793265.post-12711319790136380752012-03-12T04:45:00.002-07:002012-03-12T04:45:37.912-07:00HOW TO HIRE NEW STAFF<!--[if gte mso 9]><xml>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjthjP-wFV2LmM6IO6L1yoL8_62uhIOhqW_D8Oy-BiaQj-b2yUG5jdsnJ628JPOwOecnOBFGCqlVNgiMvnN5TFfOo2hwcvx-g_PQJe43KuISU2D5sAflSY6Om-sYYcpC4dd0j1LzMfrpPY/s1600/jobdescription3.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjthjP-wFV2LmM6IO6L1yoL8_62uhIOhqW_D8Oy-BiaQj-b2yUG5jdsnJ628JPOwOecnOBFGCqlVNgiMvnN5TFfOo2hwcvx-g_PQJe43KuISU2D5sAflSY6Om-sYYcpC4dd0j1LzMfrpPY/s200/jobdescription3.jpg" width="199" /></a></div>
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<span class="Apple-style-span" style="color: #1c1c1c; font-family: Arial; font-size: 19px;">After taking a long, hard look at the state of your business,
you decide to expand by hiring additional employees. But what do you have to
take into account and do when adding a new position and a new hire?</span></div>
<div class="MsoNormal" style="margin-bottom: 13.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #1c1c1c; font-family: Arial; font-size: 14.0pt;">The first, and probably most important thing to do, is to create
a comprehensive, clearly written job description that includes these factors:<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 13.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #1c1c1c; font-family: Arial; font-size: 14.0pt;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="color: #1c1c1c; font-family: Arial;">•<span style="font: normal normal normal 7pt/normal 'Times New Roman';">
</span></span><!--[endif]--><span style="color: #1c1c1c; font-family: Arial;">The major and related duties, responsibilities and tasks the
employee must perform<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="color: #1c1c1c; font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: #1c1c1c; font-family: Arial;">The expected standards for job performance</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="color: #1c1c1c; font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: #1c1c1c; font-family: Arial;">The reporting relationships--the people or job title to whom the
employee will report </span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="color: #1c1c1c; font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: #1c1c1c; font-family: Arial;">The financial and fiscal responsibilities and spending
limits--if any<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="color: #1c1c1c; font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: #1c1c1c; font-family: Arial;">The standards of acceptable behavior<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="color: #1c1c1c; font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: #1c1c1c; font-family: Arial;">The working conditions<span class="Apple-style-span" style="font-size: medium;"><o:p></o:p></span></span></div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8Ud4PTjW5Tz-r3u_gC66ZSWBAWVCyshNWU0q3yz2bE9hFcJ7x-W9A22TaxR437nY0Rz62nWStEKbwnISvuvCsATavveAlFZXp5tNy5HM4FBQJB32P42EYwwRyYdYZMkt8MWliPTILngw/s1600/bven433l.jpg.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8Ud4PTjW5Tz-r3u_gC66ZSWBAWVCyshNWU0q3yz2bE9hFcJ7x-W9A22TaxR437nY0Rz62nWStEKbwnISvuvCsATavveAlFZXp5tNy5HM4FBQJB32P42EYwwRyYdYZMkt8MWliPTILngw/s200/bven433l.jpg.png" width="170" /></a></div>
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<span style="color: #1c1c1c; font-family: Arial; font-size: 14.0pt;">Besides being used when hiring new staff, the job description is
crucial in serving as a basis for evaluating employee performance. If it's too
general, non-specific or doesn't adequately reflect what the employee actually
does on the job, then it's a waste of your time and effort.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 13.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #1c1c1c; font-family: Arial; font-size: 14.0pt;">Once you’ve written the job description it is time to choose the
best candidate for the job who will be able to carry out the description you
developed.<span style="mso-spacerun: yes;"> </span>The best advice I can give
you is this: Hiring someone simply because you need an "extra body"
is foolish and inevitably results in poor performance, decreased productivity
and decreased morale. So be sure to hire only someone who actually fits the job
description you've created. In fact, shooting for the stars by knowingly
increasing your standards to hire the best possible candidate--even it takes
some time to find the right person--is well worth it.<o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPF6XGoGR1e9YcTGQw_kEQkmbAEpnnkfd8XSR86panqI7IC-fGjpH4Pd609Ubq80U9VejYsWJASzIDcFmsZIMLVYaVGULiJnsKpsH0P2bYUolQBRyFSExnrMg3jrvcSSJfz_stb5zvD5k/s1600/NewEmployee.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPF6XGoGR1e9YcTGQw_kEQkmbAEpnnkfd8XSR86panqI7IC-fGjpH4Pd609Ubq80U9VejYsWJASzIDcFmsZIMLVYaVGULiJnsKpsH0P2bYUolQBRyFSExnrMg3jrvcSSJfz_stb5zvD5k/s200/NewEmployee.jpeg" width="170" /></a></div>
<div class="MsoNormal" style="margin-bottom: 13.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #1c1c1c; font-family: Arial; font-size: 14.0pt;">Once you've hired someone, you need to decide what you'll do to
maximize the person's strengths while addressing and minimizing limitations.
Here are some tips that will help you get the most of your new hire:<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 13.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #1c1c1c; font-family: Arial; font-size: 14.0pt;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: 13.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #1c1c1c; font-family: Arial; font-size: 14.0pt;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: 13.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #1c1c1c; font-family: Arial; font-size: 14.0pt;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-layout-grid-align: none; mso-list: l1 level1 lfo2; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="color: #1c1c1c; font-family: Arial;">•<span style="font: normal normal normal 7pt/normal 'Times New Roman';">
</span></span><!--[endif]--><b><span style="color: #1c1c1c; font-family: Arial;">Set up a process with the new hire's direct supervisor to
monitor progress.</span></b><span style="color: #1c1c1c; font-family: Arial;"> Provide immediate feedback on all aspects of job performance.
Don't wait for the end of the typical 90-day review period to catch the person
doing something right or wrong. Immediate feedback provides the immediate
opportunity for growth and improved performance.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-layout-grid-align: none; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-layout-grid-align: none; mso-list: l1 level1 lfo2; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="color: #1c1c1c; font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><b><span style="color: #1c1c1c; font-family: Arial;">Create a training program, either formal or informal,
depending on the size of your company.</span></b><span style="color: #1c1c1c; font-family: Arial;"> The goal of this program will be to bring the
new person up to speed with the knowledge, skills and abilities necessary for
successful completion of their new job.<span style="mso-spacerun: yes;"> </span>Simply
because a candidate was successful in a similar job at another organization <i>does
not</i> ensure this person will be successful in <i>your</i> organization.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none;">
<br /></div>
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<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-layout-grid-align: none; mso-list: l1 level1 lfo2; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="color: #1c1c1c; font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><b><span style="color: #1c1c1c; font-family: Arial;">Develop a mentoring system: Select an individual who can
serve as "Big Brother" or "Big Sister" to offer advice,</span></b><span style="color: #1c1c1c; font-family: Arial;"> especially on
"how things are done around here" as well as possible landmines, such
as difficult people, issues, politics, processes, norms or unwritten rules.
This mentor should be a respected individual in your company, but should not be
the person's direct supervisor. (Creating such a system is also a good idea for
existing employees.)<span class="Apple-style-span" style="font-size: medium;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 13.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #1c1c1c; font-family: Arial; font-size: 14.0pt;">By following these guidelines, you'll be able to decide whether
or not to expand your workforce, create a workable job description, provide
feedback to the new hire, and create training and mentoring systems to increase
the potential for success. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<!--EndFragment-->Anonymoushttp://www.blogger.com/profile/09979794293403543418noreply@blogger.com0tag:blogger.com,1999:blog-105344126766793265.post-38287420994684606192012-03-09T04:44:00.001-08:002012-03-09T04:44:35.246-08:00WHEN TO HIRE NEW STAFF<!--[if gte mso 9]><xml>
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<!--StartFragment-->
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjj9hOwf0AFax-JsPE_B0sI2kGzrFz2_5h9OXrmTreKzQboR665wwu58C0BkVfj0YGpudaJIjDl_S339kj_uyYTaPRcptJTauOemoBz-_bJPC4OUQKkMI-Rls-dzaVYYcbo3yhs9D2M5W4/s1600/new.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="177" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjj9hOwf0AFax-JsPE_B0sI2kGzrFz2_5h9OXrmTreKzQboR665wwu58C0BkVfj0YGpudaJIjDl_S339kj_uyYTaPRcptJTauOemoBz-_bJPC4OUQKkMI-Rls-dzaVYYcbo3yhs9D2M5W4/s200/new.jpg" width="200" /></a></div>
<div class="MsoNormal" style="margin-bottom: 13.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span class="Apple-style-span" style="color: #1c1c1c; font-family: Arial; font-size: 19px;">So the economy is starting to improve and new business coming in...as a business owner one of the most important tasks you are going to be faced
with is managing your workforce. It's your job to make sure you have the right
people--and the right number of people--to keep your company running smoothly.
Now let's say your business is growing and you're sensing you need to hire new
employees. How can you really be sure the time is right to bring in additional
staff?</span></div>
<div class="MsoNormal" style="margin-bottom: 13.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #1c1c1c; font-family: Arial; font-size: 14.0pt;">Here are the clues that tell you the time is right:<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="color: #1c1c1c; font-family: Arial; font-size: 14.0pt; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: #1c1c1c; font-family: Arial; font-size: 14.0pt;">Your employees are working very hard--perhaps too hard--and
they're letting you know--or complaining--that they have too much to do.
Complaints of this nature aren't uncommon, but your task is to determine if
they're legitimate. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-layout-grid-align: none; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-layout-grid-align: none; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none;">
<span style="color: #1c1c1c; font-family: Arial; font-size: 14.0pt;">How do you determine if the “working too hard”
complaints are legitimate? Try talking to your employees and ask them to
validate their issue of being "overworked." Then look at
attendance and productivity indicators to substantiate their claims. If what
you find confirms their feedback, then you might decide to reorganize and
restructure roles and responsibilities to better deal with the workflow. Or you
could use your new knowledge as a guide to hiring additional employees.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-layout-grid-align: none; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5OsH8HReX2eu5Ru4fZYUvCBZ5_LMUQQ9KkNmzdqpDXIozhSqcG3mML11UgSXDd-ey6AZ-vUtBLI7XHDs2iKaYE3wuegUFEG07QI5pReJMlBY4Z6LYwde8EvBJwq4VHf6BesCTs1Mgdpo/s1600/staff+dev+1+small.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5OsH8HReX2eu5Ru4fZYUvCBZ5_LMUQQ9KkNmzdqpDXIozhSqcG3mML11UgSXDd-ey6AZ-vUtBLI7XHDs2iKaYE3wuegUFEG07QI5pReJMlBY4Z6LYwde8EvBJwq4VHf6BesCTs1Mgdpo/s200/staff+dev+1+small.jpg" width="200" /></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="color: #1c1c1c; font-family: Arial; font-size: 14.0pt; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: #1c1c1c; font-family: Arial; font-size: 14.0pt;">Employees claim they want to take on more tasks or spend
additional time on current ones--if only they had the time.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-layout-grid-align: none; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="color: #1c1c1c; font-family: Arial; font-size: 14.0pt; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: #1c1c1c; font-family: Arial; font-size: 14.0pt;">The growth curve for your products or services is increasing,
and you identify that as a positive trend, not just a blip on the consumer
radar.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="color: #1c1c1c; font-family: Arial; font-size: 14.0pt; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: #1c1c1c; font-family: Arial; font-size: 14.0pt;">You see an opportunity for growth and expansion in your industry
or related industries, and decide that now's the time to take a calculated risk
to expand. But current employees aren't available to assume additional
responsibilities or don’t have the skills to implement the expansion.<o:p></o:p></span></div>
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<br /></div>
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<!--[if !supportLists]--><span style="color: #1c1c1c; font-family: Arial; font-size: 14.0pt; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: #1c1c1c; font-family: Arial; font-size: 14.0pt;">You determine that your employee's existing job skills and
knowledge are fine for your company’s current level of productivity, but to
expand, you'll need either increased skills and knowledge or a new and
different set of skills and knowledge.<o:p></o:p></span></div>
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<br /></div>
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<!--[if !supportLists]--><span style="color: #1c1c1c; font-family: Arial; font-size: 14.0pt; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: #1c1c1c; font-family: Arial; font-size: 14.0pt;">Revenue is at or above target and you project it to continue;
other than financially rewarding yourself and/or your employees, you wonder
what to do with the increased revenue.<o:p></o:p></span></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOvnx4Jh1bgE7WxTDLMAtW8XMqwxF48d9ChoawDLWbTRJTfCCnEq5Dq4PmISJADSd8VC7TQKgDeY-mMLTzdSXP1RKpCX7UNUVtRx6dNWsjLVEDPw4HI83DOjixIngQBO3pUZtFng4F0n8/s1600/NewEmployee.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOvnx4Jh1bgE7WxTDLMAtW8XMqwxF48d9ChoawDLWbTRJTfCCnEq5Dq4PmISJADSd8VC7TQKgDeY-mMLTzdSXP1RKpCX7UNUVtRx6dNWsjLVEDPw4HI83DOjixIngQBO3pUZtFng4F0n8/s200/NewEmployee.jpeg" width="170" /></a></div>
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<span style="color: #1c1c1c; font-family: Arial; font-size: 14.0pt;">Always remember there are many factors in addition to financial issues when considering hiring a new
employee.<span style="mso-spacerun: yes;"> </span>Financial factors don’t only
include being able to pay the new employee’s salary.<span style="mso-spacerun: yes;"> </span>The cost of benefits need to be
factored in in addition to workspace costs.<span style="mso-spacerun: yes;"> </span>Once
you determine you have the finances to make the new hire you have to consider
other factors such as training the new staff and the effect on the workplace
environment.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none;">
<span style="color: #1c1c1c; font-family: Arial; font-size: 14.0pt;">Remember when you hire
someone new you have a responsibility to that person.<span style="mso-spacerun: yes;"> </span>They might be leaving another stable position
to come work for you.<span style="mso-spacerun: yes;"> </span>Make sure you
considered all the factors and make a decision that is right for your business
and everyone involved.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;"><u><span style="color: #1c1c1c; font-family: Arial; font-size: 14.0pt;">STAY TUNED</span></u></b><span style="color: #1c1c1c; font-family: Arial; font-size: 14.0pt;">:<span style="mso-spacerun: yes;"> </span>Next week “HOW TO HIRE NEW STAFF”<o:p></o:p></span></div>
<!--EndFragment-->Anonymoushttp://www.blogger.com/profile/09979794293403543418noreply@blogger.com0tag:blogger.com,1999:blog-105344126766793265.post-26569168582968130702012-03-06T05:26:00.001-08:002012-03-06T05:26:36.650-08:00BUILD YOUR BUSINESS WITH REFERRALS<!--[if gte mso 9]><xml>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsdK9KtQBchYQsSsxt-gdp5qv4uWpjnk1asq6_L7RUjs_OxuxSzogjsXO3PkdWC580zvOgio12i0jKj-aUjT5heYfCXcTT-jZYEtwewpaSTYMVIjtcRAMrd8N-bxf7cMelBa6o6oYPniU/s1600/referrals1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsdK9KtQBchYQsSsxt-gdp5qv4uWpjnk1asq6_L7RUjs_OxuxSzogjsXO3PkdWC580zvOgio12i0jKj-aUjT5heYfCXcTT-jZYEtwewpaSTYMVIjtcRAMrd8N-bxf7cMelBa6o6oYPniU/s200/referrals1.jpg" width="200" /></a></div>
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<span style="font-family: Arial; font-size: 13.0pt;">You’ve
completed a job and your client is raving about how pleased they are with your
work.<span style="mso-spacerun: yes;"> </span>So…the logical response would be
to ask them to refer new business to you.<span style="mso-spacerun: yes;">
</span>Surprisingly many people hate asking for referrals – are you that
person? </span></div>
<div class="MsoNormal" style="margin-bottom: 13.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: Arial; font-size: 13.0pt;">Be honest. Does your heart start to pump faster and hands start to
sweat even thinking about asking a customer for a referral? If you’re like me,
you hate to impose on others. Asking for names of friends or family members
almost makes you have an anxiety attack and you avoid doing it.<span style="mso-spacerun: yes;"> </span>But we all know that referrals are the very
best way to grow your business.<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: "Trebuchet MS"; font-size: 13.0pt; mso-bidi-font-family: "Trebuchet MS";">Excellent service is a great
place to start.<span style="mso-spacerun: yes;"> </span>But still, not enough to
get you referrals. How come?<span style="mso-spacerun: yes;"> </span>The reason
for this is that consumers often think why on earth should I give you a
referral? I know it's important to you, but why is it important to me?<o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrbE8Xvz2sOFfqHjZa1SFEg4zrD4bXyxON_24E67Im61WcSTcFYLhlnh_4rWzN19M4TLrzTNzlYU0tSKsa8hUdVPSNmMKV_1aohHP7esRzIcZiwNwdPeAzQwWgFXod07EMxd_5cDVHdHE/s1600/referrals2.jpeg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrbE8Xvz2sOFfqHjZa1SFEg4zrD4bXyxON_24E67Im61WcSTcFYLhlnh_4rWzN19M4TLrzTNzlYU0tSKsa8hUdVPSNmMKV_1aohHP7esRzIcZiwNwdPeAzQwWgFXod07EMxd_5cDVHdHE/s200/referrals2.jpeg" width="182" /></a></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: "Trebuchet MS"; font-size: 13.0pt; mso-bidi-font-family: "Trebuchet MS";">People often think they have
a lot to lose if they refer someone to you. If they are not pleased with your
work (even if it is through no fault of your own) it will reflect back on the
person who made the referral.<span style="mso-spacerun: yes;"> </span>I often
hear from people …oh I never make referrals because it is so hard to please
others. <o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: "Trebuchet MS"; font-size: 13.0pt; mso-bidi-font-family: "Trebuchet MS";"><br /></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: "Trebuchet MS"; font-size: 13.0pt; mso-bidi-font-family: "Trebuchet MS";">Given the no-win nature of
most referrals, you need to reset your expectations and consider a few ideas:<o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: "Trebuchet MS"; font-size: 13.0pt; mso-bidi-font-family: "Trebuchet MS";"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="color: #262626; font-family: "Trebuchet MS"; font-size: 13.0pt; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: #262626; font-family: "Trebuchet MS"; font-size: 13.0pt; mso-bidi-font-family: "Trebuchet MS";">Make it easy for someone to bring up what you do by making sure
they know you, your service or product and your work style.<span style="mso-spacerun: yes;"> </span>Teach them to tell your story.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="color: #262626; font-family: "Trebuchet MS"; font-size: 13.0pt; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: #262626; font-family: "Trebuchet MS"; font-size: 13.0pt; mso-bidi-font-family: "Trebuchet MS";">Give your best customers something of real value to offer when
they refer your product. <span style="mso-spacerun: yes;"> </span>Think of perks,
not necessarily financial, for both the new customer and the person who made
the referral.<span style="mso-spacerun: yes;"> </span>Anything from a pen (with
your business contact information on it to a free consultation could make a big
difference).<o:p></o:p></span></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGpi-sc-8XmecG4cYntQi8ivxGgDKY3j_oKvbJTN-wzi6xowZOUs8mGo-ctWsSVKlseh6IKyW4eUskj382cXNDW_EAqRlnJn8BLVhYxan-mFxe1hwGrfeEISbkpqImdg2HZdpxLhPKlNU/s1600/referrals3.jpeg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGpi-sc-8XmecG4cYntQi8ivxGgDKY3j_oKvbJTN-wzi6xowZOUs8mGo-ctWsSVKlseh6IKyW4eUskj382cXNDW_EAqRlnJn8BLVhYxan-mFxe1hwGrfeEISbkpqImdg2HZdpxLhPKlNU/s200/referrals3.jpeg" width="200" /></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="color: #262626; font-family: "Trebuchet MS"; font-size: 13.0pt; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: #262626; font-family: "Trebuchet MS"; font-size: 13.0pt; mso-bidi-font-family: "Trebuchet MS";">Paying to refer you rarely works, because you're not just asking
for a minute of time, you're asking the referral source to put their reputation
on the line for you.<span style="mso-spacerun: yes;"> </span>Develop your
relationship with the referral source so that they are confident about what you
do and trust that you are going to do a great job.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="color: #262626; font-family: "Trebuchet MS"; font-size: 13.0pt; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: #262626; font-family: "Trebuchet MS"; font-size: 13.0pt; mso-bidi-font-family: "Trebuchet MS";">Understand that low-risk referrals get your foot in the
door.<span style="mso-spacerun: yes;"> </span>Let your referral sources no about
a product or service you provide that will introduce a new customer to you
without shaking up their business in any way.<span style="mso-spacerun: yes;">
</span>This will put the ball in your court to earn more business from that
referral. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;">
<!--[if !supportLists]--><span style="color: #262626; font-family: "Trebuchet MS"; font-size: 13.0pt; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-font-family: "Trebuchet MS";"><span style="mso-list: Ignore;">•<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: #262626; font-family: "Trebuchet MS"; font-size: 13.0pt; mso-bidi-font-family: "Trebuchet MS";">Be worthy. Not just in the work you do, but in your status in
the marketplace. People are far more likely to refer someone with a back story,
someone who's an underdog, or relatively unknown. That's why saying "thank
you" in deeds (not so much in words) goes a long way.<o:p></o:p></span></div>
<!--EndFragment-->Anonymoushttp://www.blogger.com/profile/09979794293403543418noreply@blogger.com0tag:blogger.com,1999:blog-105344126766793265.post-83978460878858538462012-03-01T04:12:00.001-08:002012-03-01T04:12:46.653-08:00COMMUNICATIONS IN THE DIGITAL AGE<!--[if gte mso 9]><xml>
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<!--StartFragment-->
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh25w-0J8Uog5pl4H-dKhvAzqQqVbTj-i0A_xdC6gp0uDnb5_Sp5BiTzzVnS8Iy0mZHZEkUeeEkJ5sSq0YFZEpq4JKgxpf_WBklrc278D8_TCQPL7p8P0EcqF0HDoIK8aL12pc9dd6vx9A/s1600/images-1.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh25w-0J8Uog5pl4H-dKhvAzqQqVbTj-i0A_xdC6gp0uDnb5_Sp5BiTzzVnS8Iy0mZHZEkUeeEkJ5sSq0YFZEpq4JKgxpf_WBklrc278D8_TCQPL7p8P0EcqF0HDoIK8aL12pc9dd6vx9A/s200/images-1.jpeg" width="199" /></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: Arial;">In today’s world, communications has simultaneously become
both more accessible and less manageable. With the explosion of social media
came the democratization of communications – one Tweet can reach more people
than any press release, and a Facebook post can receive just as much attention
as coverage in traditional media.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: Arial;">This change in how news gets out can benefit, small
businesses and non-profits, especially those that may not be budgeted for large
communications blitzes. But just because social media is accessible to all of
us does not mean it should be approached without an airtight strategy?<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkZ56FPRPh5sYMaguxsWXtNyTVySlo97dntaYJGK868odpVGpkXCacxNMGmwkJZ4yKtDkvGkxxn7T5PGBbujB7Z2nv8yG6txm99O7yJcMRn60agvFAywqWcV7VcQWY5OOZIf6jUh5LDeM/s1600/images.jpeg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="134" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkZ56FPRPh5sYMaguxsWXtNyTVySlo97dntaYJGK868odpVGpkXCacxNMGmwkJZ4yKtDkvGkxxn7T5PGBbujB7Z2nv8yG6txm99O7yJcMRn60agvFAywqWcV7VcQWY5OOZIf6jUh5LDeM/s200/images.jpeg" width="200" /></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: Arial;">It is true that people and organizations now have many
more opportunities to get the story out than they did in a pre-digital age. If
your local newspaper or NPR affiliate doesn’t want to cover your latest press
release, then you can simply post it on your company’s website, Facebook page,
LinkedIn, and/or Twitter. You can even make a video about it to post on
YouTube. There are countless opportunities to bypass the traditional media
outreach.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: Arial;">Just because something is on the web, doesn’t mean that
the right people will necessarily see it. The same planning that went into
promoting a news story in the pre-digital age needs to be applied today. In
fact, with so much news out there and so much communicating going on non-stop,
the need to carefully target your audience is even more critical.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0EgJNcms8NFYEt0l3I7cnYpMJ_DsRKn-XJcRdsDSSNtbmCTQwv03bMWkwtDpRxYpgURgpij2E164pOKGSYWeEaiaXpQH1T6ePIuOqOgIcWdj3qu-Tnut3WBsv7cAS2RggQpnmbCUB3fQ/s1600/communicate11.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="89" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0EgJNcms8NFYEt0l3I7cnYpMJ_DsRKn-XJcRdsDSSNtbmCTQwv03bMWkwtDpRxYpgURgpij2E164pOKGSYWeEaiaXpQH1T6ePIuOqOgIcWdj3qu-Tnut3WBsv7cAS2RggQpnmbCUB3fQ/s200/communicate11.png" width="200" /></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: Arial;">In addition to thinking about whom you are trying to
reach, you also need to think about who is doing the communicating and how they
are doing it. When news outreach was somewhat less democratic, and there were
fewer options about how news was reported, it was typical that your
communications staff would be the ones to speak for you.<span style="mso-spacerun: yes;"> </span>They would be the people who spoke to the
media and responsible for the public face of your business or organization. But
that isn’t always the case anymore.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: Arial;">In the social media era, even a simple – and seemingly
innocent – Facebook post can tell a story about your business, and not necessarily
the one that your leadership intended. Though not part of any communications’
strategy, staff, interns, board members or even customers’ opinions and/or
ideas about a company can end up being expressed in public in a manner that
creates an unintended narrative about it. At worst, internal disputes get
played out online; at best, the company gets some unplanned branding that
probably won’t add to enhancing its mission in any major way. Many CEOs or
directors of nonprofits can and do find themselves playing catch up, trying to
tell a counter story to the one that gets out there – unplanned and even
unwittingly – by staff members who emote online.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="color: #262626; font-family: Arial;">Again, communicating in the digital age requires strategic
planning regarding what to say, who to say it to, and who should say it. That’s
why it is so important to think ahead and have a developed policy about how
your business or organization engages online.<span style="mso-spacerun: yes;">
</span>In an era when talk is visible, it’s crucial that all internal decisions
are made with communications in mind. Before staff changes are made or before
internal decisions are made, consider how to message these to your staff and
leadership. Doing so will help you control the message that inevitably gets
out.<span style="mso-spacerun: yes;"> </span>And, if someone does publicly say
something contrary, your response will be ready.<o:p></o:p></span></div>
<!--EndFragment-->Anonymoushttp://www.blogger.com/profile/09979794293403543418noreply@blogger.com0tag:blogger.com,1999:blog-105344126766793265.post-27667620009592719322012-02-29T04:32:00.001-08:002012-02-29T04:32:35.372-08:00PRICING: WHAT IS YOUR PRODUCT WORTH?<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbRM0SqiWnslV1J5Nu-5M_z7N3CTxVZUrpfc6QGWuBaDDSq5V_5oSHuH6mf2mT5hijBRc3824OAldRA5MMkXgdr0vkLDKIRqDq9N0SzJnsQv7m9sBLJHhX-e4pTi9jHX-XR1tspjzQ6yA/s1600/pricing-logo.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbRM0SqiWnslV1J5Nu-5M_z7N3CTxVZUrpfc6QGWuBaDDSq5V_5oSHuH6mf2mT5hijBRc3824OAldRA5MMkXgdr0vkLDKIRqDq9N0SzJnsQv7m9sBLJHhX-e4pTi9jHX-XR1tspjzQ6yA/s200/pricing-logo.jpg" width="200" /></a></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<span style="font-family: Verdana;">Choosing
the right price for your product or service can be one of the most difficult,
and important decisions, you make as a business owner. After using your best
sales techniques showing off all the attributes of your product you inevitably
get to that point where your customer asks “How much?” <o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibPBGwaPeQre37acUqUxkPs7nyXIWoaCrF8ZNwE3vGDbRhwam4b_SdYqhh4urxg8D832VHiAagBy1XM0AsyaTlYzpZ603clk8kEp-8wG7lgC__IeEMWiXhqf9myLLOUS8htP2W-5al4YU/s1600/pricing.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="148" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibPBGwaPeQre37acUqUxkPs7nyXIWoaCrF8ZNwE3vGDbRhwam4b_SdYqhh4urxg8D832VHiAagBy1XM0AsyaTlYzpZ603clk8kEp-8wG7lgC__IeEMWiXhqf9myLLOUS8htP2W-5al4YU/s200/pricing.jpg" width="200" /></a></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<span style="font-family: Verdana;">Often this
is your only chance to close the deal, but if the price is too high the
customer walks away thinking they can’t afford it at this time. It is very difficult at this point to
suddenly create a discounted price. On
the other hand if your price is too low the quality of the product is cheapened
and the customer thinks it might not really be worth it. Also a low price might cut into your profit
margins. Unfortunately, there’s no
guaranteed way to ensure you’ve chosen the right suggested price. However, the
following rules of thumb may help you in setting a realistic price.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 12.0pt; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<b><span style="font-family: Verdana;">Research
Your Market </span></b><span style="font-family: Verdana;">– find out what similar products in your market are selling for so you
can see the normal range of pricing for that type of product. If your price is higher than the average make
sure to have a reason why and be able to explain it to your customer. If you price your product lower because you
really need to make the sale make sure that your customer knows that it is
specially priced or on sale.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; tab-stops: 11.0pt .5in; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<b><span style="font-family: Verdana;">Base The Price On Value </span></b><span style="font-family: Verdana;">- Don’t be afraid to
suggest a higher price for your product, as long as you’re delivering serious
value to buyers. If you save a customer thousands of dollars or solve a
significant problem for them, it could be worth it for them to pay $50 or more
for your product. The important thing is being able to effectively convince
them of the true value of your product when you pitch it. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; tab-stops: 11.0pt .5in; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; tab-stops: 11.0pt .5in; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<b><span style="font-family: Verdana;">Experiment With Pricing </span></b><span style="font-family: Verdana;">– If you have multiple
versions of your product you can test out different prices and see at which
price your product sells best. Never assume your prices have to be low to
improve sales. Sometimes a higher price can make your product seem more
valuable to customers. The important
thing is to regularly make changes in the price and test them, so you can find
the most effective price for your product.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; tab-stops: 11.0pt .5in; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; tab-stops: 11.0pt .5in; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<b><span style="font-family: Verdana;">Don’t Price Your Product Too Low </span></b><span style="font-family: Verdana;">- Although it can be
tempting to suggest a very low price for your product, this can have a
downside. It implicates that your product is of lower quality. If this is not the market you want to be in
you should maintain the pricing for that market. In the long run you will be attracting
customers that appreciate your product and are willing to pay for it. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; tab-stops: 11.0pt .5in; text-align: justify; text-autospace: none; text-justify: inter-ideograph;">
<br /></div>
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<b><span style="font-family: Verdana;">Don’t Price Your Product Too High – </span></b><span style="font-family: Verdana;">A high price can scare
off potential customers. It is important
to establish your product’s reputation and its high quality before you ask a
price that is in the high end of your market.
Establish the value of your product. Also, high-priced products may also lead to
more refunds, if customers feel your product hasn’t delivered enough value to
make it worth the high price. <o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Verdana;">Make
Sure To Include Yourself In The Pricing Equation </span></b><span style="font-family: Verdana;">– Remember that your
time and intellectual property are worth something too. If a product requires a lot of your personal
time figure this into your hourly rate into the price. If you are providing a service make sure you
have a good idea of how long the project will take you to complete and make
sure you give a realistic price based on this.<b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></span></div>
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<span style="font-family: Verdana;">Experimenting with differently priced versions of
your product can be a great way to find the “sweet spot” for maximum
profitability. Let's hear from you...how do you price your products???<o:p></o:p></span></div>
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<br /></div>Anonymoushttp://www.blogger.com/profile/09979794293403543418noreply@blogger.com0tag:blogger.com,1999:blog-105344126766793265.post-37378552036155828942012-02-27T04:38:00.001-08:002012-02-27T04:39:02.248-08:00DO YOU USE QR CODES TO INCREASE YOUR BUSINESS<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyo5jTFqKH0gAuDQY3igiB6wevIN8VND6_dKynfshKt7vQ6NN5mymueHXBr_Nq4xRr7ecC0kvdUkSuDYMfahcStK1aVaLIYF1Qt_m3nR4jiEYXQb3B-PZPyiQty9qMcRbbeTpbdQFvt4k/s1600/qr-codes-advertising.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyo5jTFqKH0gAuDQY3igiB6wevIN8VND6_dKynfshKt7vQ6NN5mymueHXBr_Nq4xRr7ecC0kvdUkSuDYMfahcStK1aVaLIYF1Qt_m3nR4jiEYXQb3B-PZPyiQty9qMcRbbeTpbdQFvt4k/s200/qr-codes-advertising.gif" width="188" /></a></div>
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<span style="font-family: Verdana; font-size: 13pt;">Have you noticed those little squares that look
like a chessboard gone wild that are popping up on almost everything we own or
buy? They are QR codes and in a recent report that was released by <a href="http://www.qrstuff.com/"><b><span style="color: #214f78; text-decoration: none;">QRStuff.com</span></b></a>, a leading website for
free QR code creation, there has been 1,235
percent increase in QR code activity in 2011 alone.<o:p></o:p></span></div>
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<span style="font-family: Verdana; font-size: 13pt;">Even though the use of QR codes is growing, can
they really be used to grow a small business? Some small business owners seem
to think so. Here are some innovative ways that entrepreneurs have been using
QR codes to grow their businesses. <o:p></o:p></span></div>
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<b><span style="font-family: Verdana; font-size: 13pt;">Increasing Demand by Weaving Information into
Small Spaces</span></b><span style="font-family: Verdana; font-size: 13pt;"><o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJoBVpckQAf7RrBjL7gG-lGbwYyDIlDuWKqPVzNmz9H4TgOpY3auI0jn8IG34xUDgmHMreGVjs5MnZpYH97hwF6TyUEOhGxuDQr42b8KKvIfGPnRnIejoltYZVSvtHJgkV3v296bK3GU0/s1600/images-1.jpeg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="149" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJoBVpckQAf7RrBjL7gG-lGbwYyDIlDuWKqPVzNmz9H4TgOpY3auI0jn8IG34xUDgmHMreGVjs5MnZpYH97hwF6TyUEOhGxuDQr42b8KKvIfGPnRnIejoltYZVSvtHJgkV3v296bK3GU0/s200/images-1.jpeg" width="200" /></a></div>
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<span style="font-family: Verdana; font-size: 13pt;">One small business owner got the idea to use QR
codes as a way to offer perks to increase demand for his clothing
business. He added QR codes to his
labels that included discounting and bonuses.
Customers started scanning the labels with their smart phones and when
they got an added discount or bonus they bought the product.<o:p></o:p></span></div>
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<span style="font-family: Verdana; font-size: 13pt;">An added benefit is that clothing tags with QR
codes prevent clothing designers from having to cram too much unsightly
information onto their tags. Washing instructions can now be given remotely.
Also, it makes clothing more social and interactive. Companies can offer
information about the product via video, pictures, or text, and show product
reviews while the consumer is still in the store or facilitate active sharing
after the item is purchased.<o:p></o:p></span></div>
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<span style="font-family: Verdana; font-size: 13pt;">By using QR codes, this business owner was able
to differentiate his products from the competition and find a way to increase
demand. He reinvented his labeling system using QR codes.<o:p></o:p></span></div>
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<b><span style="font-family: Verdana; font-size: 13pt;">QR Codes as a Product Extension</span></b><span style="font-family: Verdana; font-size: 13pt;"><o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjuldq7a0MWLBTv_pn2GRz3eXSwyiX1iHWiYiqX2iMny0LZP2qRjBWOXePXbyhvVX50pQG4mDbOGi2XiCIylriYrDjke4JCtZhAsy-ub0_ZWzF8Lr41kiWDEDMJ5hPnoBk_6NfnfJRaYQ/s1600/images.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="149" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjuldq7a0MWLBTv_pn2GRz3eXSwyiX1iHWiYiqX2iMny0LZP2qRjBWOXePXbyhvVX50pQG4mDbOGi2XiCIylriYrDjke4JCtZhAsy-ub0_ZWzF8Lr41kiWDEDMJ5hPnoBk_6NfnfJRaYQ/s200/images.jpeg" width="200" /></a></div>
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<span style="font-family: Verdana; font-size: 13pt;">Another business owner<b> </b>saw QR codes as a
way to extend her company’s product offerings. Already working in the micro-fabrication
industry (printing business cards, creating tee shirts and other mass produced
advertising products) her company decided to focus on making their customer’s
QR codes permanent by laser engraving QR codes on permanent objects, such as
key chains or card cases, to create a paperless business card. For example a laser engraved paperless
business card such as a tag on your key chain is merely scanned when exchanging
contact information. The information is
automatically in your smart phone with no card being exchanged. You don’t have to worry about locating your
business card or having your customer lose it.<o:p></o:p></span></div>
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<span style="font-family: Verdana; font-size: 13pt;">The Internet Company <a href="https://www.nonotes.com/"><b><span style="color: #214f78; text-decoration: none;">Nonotes.com</span></b></a> decided to enhance its greeting
card products with QR codes during the 2011 holiday season. They let users record greetings and messages using
its special recording service for free during the holidays and put these
recordings on individualized greeting cards. The recordings were reachable by
scanning the QR code, ultimately making gift notes interactive. By scanning the QR code on the card the
recipient gets to hear a pre-recorded holiday greeting from the sender. Nonotes.com was able to increase demand for
an existing product using QR codes.<o:p></o:p></span></div>
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<span style="font-family: Verdana; font-size: 13pt;">While there are almost no limits to how you can
use QR codes, it’s the results that count. QR codes can be more than just a
novelty. If you think strategically, they can be a catalyst for growing your
business.<o:p></o:p></span></div>
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<span style="font-family: Verdana; font-size: 13pt;">Have you incorporated QR codes into your
business? Let us know how!!!</span><o:p></o:p></div>Anonymoushttp://www.blogger.com/profile/09979794293403543418noreply@blogger.com0