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Showing posts with label business. Show all posts
Showing posts with label business. Show all posts

Sunday, March 18, 2012

DON'T BURN YOUR BRIDGES!!!


When you’re running a business, whether it is a brick and mortar business or an online venture, you never know who your next benefactor or customer might be. For that simple reason, it’s a good idea never to burn bridges behind you. I think most of us realize this on some level. Yet it’s amazing how often it happens anyway.

This saying “Don’t burn your bridges behind you” has never been more fitting than in today’s highly connected business world.  Likely military in origin, the phrase probably is based on the strategy that once a bridge was burned, there was no way to turn back from a chosen path. In the marketplace, it’s basically the same principal.
Picture this: You’re at work and your boss makes a remark that sends your blood pressure sky high. Without thinking, you immediately go on the defensive either verbally or with an email, and you outline exactly what’s on your mind. Have you found yourself reacting like this?
Unexpected situations such as this can tempt you to tell people how you feel. One business manager found out how a previous employee felt through Facebook.  Creating an enemy who can end up hurting you in the future is not a wise move.
While it may feel good to let off some steam, how you respond to stressful situations can hurt you in the future, particularly if you stay in the same job or career field. Put simply, burning your bridges is bad for business relationships.
Burning your bridges is an even worse strategy than it was in past times because in today’s marketplace we are more connected and you never know when you will run into previous customers, colleagues or connections.  Many times job candidates hear about a company that has a position that they are really excited about, but then learn that a previous boss — with whom they had a rocky relationship — is working there.  This is not about being assertive or saving face when encountering a challenging situation. It’s all about the reaction and the damage it inflicts on relationships you need to keep in mind for future situations.
So how do you know when you are in danger of lighting an emotional fire that could burn a valuable bridge? If you’re in reaction mode, you’re in the danger zone.  Be aware of your reactions to people who push your buttons at work, and prepare for those reactions.  For example, one of the most effective techniques to stop a reaction is also the most simplest “Count to 10”.   A breath of fresh air also does wonders, so consider walking downstairs or taking a small break.  One of my favorites is to take a few minutes to do some deep yoga breathing.
The point is this: Before the email is sent, stop and think about the possible ramifications later on to your business and your career.
What if you already have had a bad day, and responded in a way you wish you could take back?  Bridges can be rebuilt, but you’ll have to swallow your ego and approach the situation with humility. You can’t take back the moment, however you can apologize for your reaction in hopes of repairing the relationship.  The same fervor and skill you used to write that angry email could be used to write an apology in the hope of mending fences.
Remember… You never know who might be in a position to benefit your business at some point in the future. Always treat people in a respectful fashion as if you were currently doing business with them. Don’t burn any bridges by insulting or antagonizing a contact without cause. Even with cause, consider the wisdom of such a move. It might just come back to haunt you.
This advice is relevant to online contacts as well as “real life” contacts. Don’t assume that snarky comments made online are anonymous. They’re not!
What would you do if you had a bridge-burning experience?  Would you leave it alone or try to mend it?

Thursday, March 15, 2012

"Nostalgia, you’re just good for one day"...THE CASE FOR INNOVATION


You may have noticed that Hollywood likes making sequels, reboots, and re-imagining of treasured classics, books, and other movies. Some have said that Hollywood could simply be running out of ideas and this is the only way that they’re coming up with any “new” content at all.

That raises an interesting conundrum, not only in the realm of movie-making, but also in the course of running any other kind of business too. Do you capitalize on what is familiar, giving it a slightly new twist to appeal to an existing audience? Or do you take the risk of being something completely different, innovating your industry in a new direction of some sort?

We’ve all sat in business planning meetings listening to colleagues trying to reinvent the wheel with initiatives that were implemented (and in some cases failed) years ago while shooting down new ideas that are offered up.  These are the same colleagues that don’t respond to emails and think you are silly because you have a Facebook page and profile on linked in.  As Bob Dylan so eloquently said

You’ve got a face, a soul, and a name
But if you stay we both will go insane
Nostalgia, you’re just good for one day

There are certainly pros and cons to both approaches. Let’s say that you are opening a new restaurant, for instance. If you take the former route, you would take some time-honored recipes and do your best to live up to those old expectations. You want to make that classic dish better than anyone else, but there is a distinct possibility that you’ll just get lost in the crowd of everyone else making the same dish.

On the flip side, if you take the latter route, you’ll come up with brand new recipes that are unlike anything that anyone else in the city offers. You may attract that initial novelty factor from new clients, but will you be able to retain them in the long term? More importantly, will they like your new and fresh approach at all?

What do you think? Is it better to capitalize on nostalgia or novelty when it comes to your product offerings?

Tuesday, March 13, 2012

SPRING CLEANING: ORGANIZE YOUR OFFICE!!!


With the unseasonable warm weather we’re experiencing in New York today, you can’t help but start thinking of Spring.  With those thoughts come the need to do spring cleaning.  This is a great time to clear out the clutter that has accumulated in your office or work-space during the winter season.  Having a clean and well organized space to work is a great way to be inspired to do new and innovative things. 

So here are a few simple projects that, with little effort, will help freshen up your office.  These tips should go a long way towards making you feel more organized, energized and ready to forge ahead with new business ideas.

Back Up Your Files:  Whether you have an external hard drive, or use an online tool like ICloud or Dropbox, there’s something quite satisfying about knowing your files are safe. This is a task that we often think about, but somehow never get to.  Some of us learn the importance of backing up files the hard way. For those of you who have not backed up your files before check out best online synching services. Also for designers take a look at Layervault, a back up filing program described as ‘Dropbox for designers’, it’s a tool that allows you to manage different versions of your design files. One more to look at is crashplan.com.

Review and Organize Paper Files:  While most of us exclusively use on-line files, there are still those pesky paper files that take up space in your office.  This would be a good time to go through these files  and figure out which ones can be scanned and incorporated with your on-line file system including saving them to discs that are easier to store.  Paper files that you don’t use but are hesitant to toss out can be stored away in a separate area so that they do not take up valuable office space. 

Clean and Organize Office Supplies:  This might seem easy and not really necessary, but it is important to inventory what you have and figure out what you need to order.  It also gives you the opportunity to figure out what items you use (and need) and what was wasteful.  It is also a good time to figure out how to take care of supplies and machinery in your office.  Completing this simple item could actually save you money in the long-term.

Have A Major De-clutter:   If the words ‘bomb site’ or ‘pigsty’ come to mind when you glance at your workspace, don’t panic, and do not slowly back away. Arm yourself with cleaning products, garbage bags and boxes for the thrift store.  Storage solutions don’t need to be expensive.

Desktop Facelift:  Put a new screensaver and wall paper on your desktop and other devices.   There’s no end to the beautiful designs availableonline. Smashing Magazine offers a series of monthly desktop calendars and they also invite artists to submit their own. If you fancy a little exposure on the Smashing Magazine blog, check out their desktop wallpaper submission guidelines.

Reorganizing Your Space:  Sometimes just moving around the furniture in your office can give you a boost.  The desk that you moved away from the window during the cold winter can be moved back so that you can feel the sunshine.  Changing your screensaver on your computer to a more seasonal look can also change your attitude.  Hang some new inspirational photos or paintings around your office.  Throw out broken decorative objects that clutter things up and bring down your spirit.  Make sure your workspace reflects your goals and the direction you want your business to take in the coming months

Sort Out Your Tunes:  Good music is essential to relaxation and motivation.  Sometimes we just want to work to the sound of the wind rustling thru the trees.  On other occasions we want some soft (or loud) music.  There are some great sites like Spotify, Rdio and MOG that allow you to stream music on demand and create playlists. Last FM allows you to stream radio stations tailored to your own music taste. Then there’s always the other end of the technological spectrum – equipping your workspace with a decent radio to listen to the latest news.

Review Your Email Policy:   Many of us bemoan the sheer volume of email we have to deal with on a daily basis. If email is distracting you from other things this is a good time to consider setting some boundaries. Sites like the Single Sentence Email Project and five.sentenc.es encourage us to form new habits by pledging to shorten the length of emails. Not only will you be doing yourself a favor and increasing the time you have for other projects, you’ll be putting less pressure on the inboxes of others too. There’s also a lot to be said for checking your email at set times during the day.

Review Your Business Plan:  If you began the year by setting new goals and ojectives for 2012, now’s a great time to revisit them. Two months into 2012 is by no means too late to give them an extra push. If you didn’t get a chance to update your business plan for 2012 and January and February passed by in a blur, begin by writing a list of goals you’d like to achieve this year then email the hotline at BizBuilding to help you put together a plan of action! (mailto:ellen@bizbuildingstrategy.com)