BizBuilding

BizBuilding

Showing posts with label innovation. Show all posts
Showing posts with label innovation. Show all posts

Sunday, March 18, 2012

DON'T BURN YOUR BRIDGES!!!


When you’re running a business, whether it is a brick and mortar business or an online venture, you never know who your next benefactor or customer might be. For that simple reason, it’s a good idea never to burn bridges behind you. I think most of us realize this on some level. Yet it’s amazing how often it happens anyway.

This saying “Don’t burn your bridges behind you” has never been more fitting than in today’s highly connected business world.  Likely military in origin, the phrase probably is based on the strategy that once a bridge was burned, there was no way to turn back from a chosen path. In the marketplace, it’s basically the same principal.
Picture this: You’re at work and your boss makes a remark that sends your blood pressure sky high. Without thinking, you immediately go on the defensive either verbally or with an email, and you outline exactly what’s on your mind. Have you found yourself reacting like this?
Unexpected situations such as this can tempt you to tell people how you feel. One business manager found out how a previous employee felt through Facebook.  Creating an enemy who can end up hurting you in the future is not a wise move.
While it may feel good to let off some steam, how you respond to stressful situations can hurt you in the future, particularly if you stay in the same job or career field. Put simply, burning your bridges is bad for business relationships.
Burning your bridges is an even worse strategy than it was in past times because in today’s marketplace we are more connected and you never know when you will run into previous customers, colleagues or connections.  Many times job candidates hear about a company that has a position that they are really excited about, but then learn that a previous boss — with whom they had a rocky relationship — is working there.  This is not about being assertive or saving face when encountering a challenging situation. It’s all about the reaction and the damage it inflicts on relationships you need to keep in mind for future situations.
So how do you know when you are in danger of lighting an emotional fire that could burn a valuable bridge? If you’re in reaction mode, you’re in the danger zone.  Be aware of your reactions to people who push your buttons at work, and prepare for those reactions.  For example, one of the most effective techniques to stop a reaction is also the most simplest “Count to 10”.   A breath of fresh air also does wonders, so consider walking downstairs or taking a small break.  One of my favorites is to take a few minutes to do some deep yoga breathing.
The point is this: Before the email is sent, stop and think about the possible ramifications later on to your business and your career.
What if you already have had a bad day, and responded in a way you wish you could take back?  Bridges can be rebuilt, but you’ll have to swallow your ego and approach the situation with humility. You can’t take back the moment, however you can apologize for your reaction in hopes of repairing the relationship.  The same fervor and skill you used to write that angry email could be used to write an apology in the hope of mending fences.
Remember… You never know who might be in a position to benefit your business at some point in the future. Always treat people in a respectful fashion as if you were currently doing business with them. Don’t burn any bridges by insulting or antagonizing a contact without cause. Even with cause, consider the wisdom of such a move. It might just come back to haunt you.
This advice is relevant to online contacts as well as “real life” contacts. Don’t assume that snarky comments made online are anonymous. They’re not!
What would you do if you had a bridge-burning experience?  Would you leave it alone or try to mend it?

Thursday, March 15, 2012

"Nostalgia, you’re just good for one day"...THE CASE FOR INNOVATION


You may have noticed that Hollywood likes making sequels, reboots, and re-imagining of treasured classics, books, and other movies. Some have said that Hollywood could simply be running out of ideas and this is the only way that they’re coming up with any “new” content at all.

That raises an interesting conundrum, not only in the realm of movie-making, but also in the course of running any other kind of business too. Do you capitalize on what is familiar, giving it a slightly new twist to appeal to an existing audience? Or do you take the risk of being something completely different, innovating your industry in a new direction of some sort?

We’ve all sat in business planning meetings listening to colleagues trying to reinvent the wheel with initiatives that were implemented (and in some cases failed) years ago while shooting down new ideas that are offered up.  These are the same colleagues that don’t respond to emails and think you are silly because you have a Facebook page and profile on linked in.  As Bob Dylan so eloquently said

You’ve got a face, a soul, and a name
But if you stay we both will go insane
Nostalgia, you’re just good for one day

There are certainly pros and cons to both approaches. Let’s say that you are opening a new restaurant, for instance. If you take the former route, you would take some time-honored recipes and do your best to live up to those old expectations. You want to make that classic dish better than anyone else, but there is a distinct possibility that you’ll just get lost in the crowd of everyone else making the same dish.

On the flip side, if you take the latter route, you’ll come up with brand new recipes that are unlike anything that anyone else in the city offers. You may attract that initial novelty factor from new clients, but will you be able to retain them in the long term? More importantly, will they like your new and fresh approach at all?

What do you think? Is it better to capitalize on nostalgia or novelty when it comes to your product offerings?